SEO Specialist

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

Plaid is looking for an experienced SEO Specialist to help us scale our organic marketing efforts. The SEO Specialist will help drive impact by maximizing visibility in organic search for plaid.com. In this position, you will support the SEO Program Manager on initiatives designed to help grow organic traffic. This includes both tactical and strategic support across a variety of different marketing campaigns collaborating with Content, Acquisition, Brand, Partnerships, and Product. If you are interested in driving growth through organic search for a dynamic organization that is changing the landscape of financial services, we’d love to hear from you! 

Responsibilities:

• Conduct keyword research and recommendations to support organic marketing strategy
• Deliver and review organic SEO recommendations
• Provide competitive analysis to benchmark against best practices 
• Develop link building strategies using to acquire high-quality backlinks and improve website rankings 
• Perform technical audits to identify and address any SEO issues
• Manage requests related to Google Analytics and Google Tag Manager
• Track performance metrics to measure campaign effectiveness and provide recommendations for optimization
• Collaborate with cross-functional partners on SEO best practices

Qualifications

• 3-5 years of experience with SEO and focus on B2B marketing
•  In-house experience and experience in financial services, fintech, or software as a service strongly preferred
• Proficiency in use SEO tools and platforms, including Google Analytics, GA4, Google Tag Manager, Looker Studio, Semrush Ahrefs, Screaming Frog 
• Familiarity with Regular Expressions, functional JavaScript, Python preferred

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected].

Please review our Candidate Privacy Notice here.