SEO Specialist - Project Base

The Big Picture

DigiSay Group is a media tech company that started in 2010, focusing initially on creator services, including content management and distribution. Today, DigiSay acts as a media group with subsidiaries providing end-to-end services around the content life-cycle from inception to monetization. DigiSay aims to focus on the media sector from a technology, production, and venture-building perspective.

About DS Media

A Leading Multi-Platform Network in the MENA region that has diversified its portfolio of services to be specialized in the media sector and YouTube content management, but aiming for those services to be scalable and technology-based. DS Media’s objective is to become one of the biggest digital media companies in the EMEA region, using technology and targeting the global market, and making sure it’s a great place to work for

Job Description

Main Responsibilities

Video Optimization:                                                                                                                                 

•  Optimize and update partner-uploaded videos to ensure full CMS coverage.
•  Meet the daily target of optimizing 90 videos per team member.
•  Implement best SEO practices to improve video rankings and visibility on relevant platforms

Community Post Management: 

• Create engaging posts for the community tab according to the community posts plan.
• Achieve 95%–100% adherence to the planned content and posting schedule.
• Monitor and respond to community interactions as needed to encourage engagement.

Publishing Plans - Content Scheduling:                                                                        

• Create and maintain monthly publishing plans for assigned channels based on channel objectives, audience insights, and performance analysis.
• Ensure the schedule is structured, feasible, and delivered on time, with zero errors in planning or execution.
• Support publishing readiness by ensuring all planned content is fully optimized (titles, descriptions, tags, playlists, metadata best practices).

Thumbnails: 

• Create catchy thumbnails for YouTube videos to stop the viewer from scrolling and get their attention.

Channels Customization:                                                                                                                  

• Organize the channel trailer, featured video, and channel sections, and update the profile picture, banner image, and video watermark.
• Update and change the featured video on channels according to the feature posts plan.
• Ensure 95%–100% compliance with the planned feature video strategy.
• Analyze performance metrics for featured videos and make adjustments as necessary.
• Manage channel customization for assigned channels on a weekly/monthly basis.

Additional Responsibilities

  1- Trend URL Monitoring:

• Regularly check trending URLs and add them to the CMS data sheet to ensure we capitalize on current topics that have the potential to generate increased engagement.
• Review the data added by teammates related to these trends to ensure accuracy and completeness, focusing on videos that align with trending topics.

2- Channel Performance Review:

• Work on the channels assigned to you by updating the relevant fields in the CMS. This includes verifying video data, engagement metrics, and any other key performance indicators.
• Provide actionable recommendations for improvement based on analysis of the channel’s performance. Consider factors such as content relevance, audience engagement, and optimization opportunities.

3-Channel Strategy Development:

• Design and implement SEO strategies tailored to YouTube's multiple channels.
• Identify target keywords for each channel, ensuring alignment with user intent and company objectives.

4-Publishing Plan Optimization:

• Collaborate with content creators to develop an SEO-driven publishing calendar, incorporating trending topics, seasonal opportunities, and relevant keywords.
• Conduct keyword research, competitive analysis, and content gap analysis to influence content planning and creation.

Work Arrangements

• Shifts: Three shifts per day (Morning, Mid, Night) (could be changed based on business needs)
• Shift Timing: Shifts run from 9 AM to 2 AM (could be changed based on business needs)
• Days Off: 2 days per week
• Working Hours: 9 hours per shift, including a one-hour break
• Working Arrangement: Rotating shifts
• Weekend Schedule: Rotating weekend schedule
• On-Site Work: Required based on business needs

Education                          Bachelor’s degree in Marketing, Communications, Media, or a related field.

Experience                         0-2 years of experience in YouTube SEO scope or a related field.

Linguistic Skills                 English - Arabic

Computer Skills                Google Docs - Google Sheets - Google Slides 

Skills                                 Writings Skills, Attention to Detail, Creativity, Problem-Solving, Driving Results, Reporting & Analysis