CX Digital, Owned & Earned ECOSYSTEM

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.
You are part of a team responsible for experimenting with cutting-edge technologies, delivering solutions by testing and learning and developing strong partnerships to enable growth through innovation and agile methodologies.
How you will contribute
1.Digital content and campaigns (across website, owned social media, direct messaging, Apps - exc. DTC)
-Define the O&E experience strategy to bring brand purpose to life through relevant, personalized and emotionally resonant content and set framework for digital content development (based on Global guidance)
-Collaborate with Brand, CX, and Media teams to design seamless consumer journeys that connect P.O.E experiences.
-Continuously learn from consumer data and feedback loops to optimize in real time & enhance brand relevance
-Perform audits on digital content to ensure it aligns with brand guidelines for voice, optimisation and suitability
-Develop an always-on content calendar for owned channels to create short and long-term content campaigns for different digital channels (aligned with overall brand plan - Brand owns campaign content calendar and overall brand equity etc.)
-Educate Brand team on digital content creation capabilities
-Input into tagging / tracking requirements
-Manage agencies to: Update / edit the owned & earned ecosystem (e.g. owned websites) so it contains the "right" information e.g. content; campaigns
2. Influencer marketing
-Establish Influencer marketing strategy (for total BU) - inc. sharing best practice from micro influencers
-Manage agencies to :
-Deliver influencer marketing (PR, organic social, paid media) programmes
-Activate micro influencers and build authentic relationships with creators to amplify brand experiences through empathy and storytelling
3. GenAI orchestration and deployment
-Ensure that the BU leverages the Digital Asset Management (DAM) and the internal Gen AI systems and tools to automate creative adaptations for Owned & Earned channels, enabling adaptative storytelling along the consumer journey
4. Owned & Earned performance analytics [choice for agency delivery as interim step]  
-Provide input to the monetization analysis for owned and earned channels (e.g. data and metrics)
-Provide the data and business context to inform MMM analysis (assuming significant scale campaign)
-Track, measure and report / share on media channels, website and campaign performance (inc. data collection, direct messaging, social media, and adherence to local taxonomy)
-Performance measurement and content monitoring of social / influencer marketing
-Use social listening to understand reactions and engagement in our campaigns, and to inform future content creation (work with Brand team). Connect permormance insights to emotiononal impact (engagement, advocacy, sentiment)
-Deliver SEO insights
Key Stakeholders• Brand Marketing: understand brand values and brand strategy to set the right tone and reach the right consumers• Work closely with CX BU Leads to embed the CX Purpose into all O&E strategies and ensure alignment with the Consumer Digital Strategy (Data, Gen AI, Social)• Collaborate with Consumer Data Activation and I&A to leverage holistic insights to drive continuous optimization of content and site strategy
More about this role
Job Requirements : • 7+ years of experience in digital marketing - with a focus on digital content creation• Passion for creating experiences that move people, combining data, intelligence, with creativity & empathy• Content strategy and planning• In depth knowledge of online platforms and social media channels• Understanding of creative ideas (including deployment)• Supplier management• Project management• Strong storytelling and communication skills• Application of AI technology for creative and digital content• Basic understanding of tagging and tracking
For performance analytics• Familiar with analytical tools and technologies• Understanding of how to analyse and report data, draw insights, identify trends
No Relocation support available
Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Digital Strategy & Innovation
Technology & Digital