SEO Marketing Specialist

The SEO Specialist will play a key role in the execution of organic search optimization and content strategy initiatives for the Industrial Digital Manufacturing department. You must be experienced and competent with all aspects of SEO from local, national, and ecommerce SEO. This position will require an in-depth understanding of the Google Search algorithm and current industry best practices. This role will require a balance of strategic guidance and hands-on execution, focus on process optimization, and proven experience driving effective, efficient and creative marketing solutions.

• Develop optimization strategies that increase the company's search engine results rankings.
• Research SEO keywords to use throughout the company's website and marketing materials.
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance.
• Collaborate with others within the marketing department to manage SEO strategy.
• Write compelling and high-quality website content, including blog posts and page descriptions.
• Update content and website links for maximum optimization and search engine rankings.
• Analyze core metrics performance data and make strategic recommendations through written reports and PowerPoint presentations to key stakeholders.
• Conducting, cataloging, and analyzing competitive market research to provide strategic insights tailored to their industry.
• Provide keyword direction for digital flyers, blog posts, press releases, web content, and other marketing collateral.
• Ensure consistency and search best practices across all platforms and materials.
• Stay up to date with industry trends and best practices in organic search.
• Collaborate with global teams to ensure projects are completed on time and meet client expectations.

Experience Expectations:

• 4-6 years of experience in successfully developing and executing SEO campaigns within a corporate environment.
• Understanding of search engine algorithms and ranking methods, along with best practices across all types of digital marketing content and assets.
• Experience with SEO industry programs, such as Moz, SEM Rush, Yoast, Ahrefs, Google Search Console, Google Analytics, Google Keyword Planner, Screaming Frog, Spyfu, SEOquake, etc
• Knowledge of keyword research, on-page optimization, technical SEO, content marketing, data mining tools, and link building as they apply to marketing/e-commerce platforms.
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data daily.
• Familiarity with WordPress or other content management systems.
• Bachelor's degree in marketing, engineering, or other related field.
• Excellent verbal and written communication skills.
• Collaborative nature with a positive demeanor.
• Ability to manage multiple projects and meet deadlines.

WHAT WE CAN OFFER YOU:
MISUMI will provide training you need to be successful in this role, as well as opportunities for growth and innovation in our team-oriented company culture. We have outstanding benefits and retirement plans that allow you to focus on successfully doing your job and exceeding customer expectations and the excitement that comes with growth. The part that matters most is you!
MISUMI is the most comprehensive and user-friendly resource for factory automation components. With a vast selection of 80 sextillion standard and customized parts, MISUMI is an unmatched, one stop shop to meet customer specifications. We're committed to empowering customers to do incredible design work incredibly fast. We also are committed to our employees and are excited to announce that we received Comparably's annual Happiest Employees and Best Company Perks and Benefits in 2024 in recognition of our employee centric culture, opportunities for growth and advancement, and outstanding leadership.