SEO/GEO Specialist

Posted 2 Days Ago
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Tel Aviv, ISR
Hybrid
Senior level
Software
A central hub for developers to find, launch, and operate services without tickets or bottlenecks.
The Role
Own Port.io’s SEO, GEO, and AEO strategy to grow qualified organic traffic and pipeline. Responsibilities include keyword research, on-page optimization, technical audits, schema and site architecture improvements, Core Web Vitals optimization, AI citation strategy, competitive analysis, performance reporting, and cross-functional collaboration with Product, Content, and Engineering teams.
Summary Generated by Built In
Description

About Port

Port is the Agentic SDLC Platform. The way engineering teams build software is constantly evolving, and every new wave - such as AI agents operating across the SDLC- makes engineering more powerful, but also more complex and chaotic.

Port turns that chaos into control: one platform to build, govern, and operate the software development lifecycle, enabling every team to move as fast as technology allows.

Following our $100M Series C funding round, we are entering an exciting stage of significant growth and global expansion. As a product-led company, we believe the recipe for success is a world-class product that speaks for itself.

About the role

At Port.io, we're building the intelligence layer for enterprise operations—and organic search is how we scale customer acquisition. You'll own our end-to-end SEO and GEO strategy, driving qualified organic traffic to fuel growth in a competitive B2B SaaS market where buyers are searching for solutions and increasingly asking AI.

You will lead our organic strategy across traditional SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO). This is hands-on: you'll audit sites, write content briefs, refine schema, run technical crawls, and defend priorities with data—not just build decks.

What You'll Do

  • Build and own organic strategy across SEO, GEO, and AEO for Port.io's core product and marketing websites
  • Drive keyword strategy, on-page optimization, technical health, and Core Web Vitals improvements
  • Position Port.io for LLM citations and AI answer engines through citation-worthy content, structured data, and entity presence
  • Collaborate with Product, Content, and Engineering teams to implement SEO best practices and optimize site architecture
  • Conduct competitive analysis and stay ahead of algorithm shifts, market trends, and emerging search behaviors
  • Monitor and report on organic performance: rankings, traffic, citation share in AI systems, and pipeline impact
  • Maintain expertise across SEO tooling and execute with data integrity and attention to detail
Requirements
  • 5+ years of SEO experience at B2B SaaS or tech companies with proven organic growth results you can articulate
  • Deep technical fluency: comfortable with schema markup, site architecture, crawl budget, rendering, and troubleshooting technical SEO issues
  • Expertise in leading SEO tools (Ahrefs, Semrush, Screaming Frog, Google Search Console, GSC)—you pull and read data yourself
  • GEO/AEO knowledge: you understand how to build content for both traditional search rankings and AI citation, and where those strategies diverge
  • AI & Automation Fluency: High level of AI literacy; hands-on experience using automation and AI tools to optimize campaigns and analysis
  • Strong analytical mindset with meticulous attention to detail; you make data-driven decisions and can defend them
  • Excellent communication skills: you work cross-functionally with product, content, and leadership, building alignment without friction
  • HTML, CSS, JavaScript basics as they relate to SEO implementation and troubleshooting

Skills Required

  • 5+ years of SEO experience at B2B SaaS or technology companies
  • Proven ability to deliver and articulate organic growth results
  • Deep technical SEO knowledge, including schema markup, site architecture, crawl budget, rendering, and troubleshooting
  • Expertise with Ahrefs, Semrush, Screaming Frog, and Google Search Console
  • Knowledge of GEO and AEO strategies for traditional search and AI citation
  • High AI literacy and hands-on experience using automation and AI tools for campaigns and analysis
  • Strong analytical skills and meticulous attention to detail
  • Excellent cross-functional communication skills
  • Basic HTML, CSS, and JavaScript knowledge for SEO implementation and troubleshooting

Port.io Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Port.io and has not been reviewed or approved by Port.io.

  • Healthcare Strength — U.S. postings highlight baseline medical, dental, and vision coverage, indicating conventional health benefits are available. Public signals portray these as standard inclusions for at least some roles and locations.
  • Retirement Support — U.S. role listings explicitly include a 401(k), signaling foundational retirement support. Specifics such as match and vesting are not publicly detailed, so generosity cannot be verified.
  • Strong & Reliable Incentives — Sales and go‑to‑market roles are associated with healthy on‑target earnings ranges, indicating performance‑based pay is meaningfully used. Available ranges suggest incentives can be competitive for certain functions.

Port.io Insights

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The Company
HQ: New York, NY
175 Employees
Year Founded: 2022

What We Do

The developer experience, developer productivity and driving software quality are on top of every engineering leader’s mind. At Port, we help engineering organizations excel through the use of our open internal developer portal, owned by platform engineering teams and built for developers. Port consolidates everything developers need to know and execute to deliver software autonomously and to comply with organizational standards. Managers use Port to understand engineering metrics and improve them. We’re growing rapidly, fueled by the industry’s leading product, and by the constant innovation of our customers, big and small, that use our product to change how developers work.

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