The Role
Own the full SEO content lifecycle for B2B SaaS products, including keyword research, commercial page creation, CMS publishing, content optimization, and performance analysis. Develop strategies with marketing and product teams, use SEO tools to identify opportunities, apply AI-assisted workflows, and improve rankings, traffic, and conversions. Candidates need a strong portfolio of live URLs, experience publishing content at scale, and familiarity with healthcare or regulated content is advantageous.
Summary Generated by Built In
About the Role
We are seeking high-performing SEO Content Marketers to join our dynamic team. In this role, you will leverage your expertise in SEO and content marketing to drive organic growth for our B2B SaaS products, particularly in the healthcare sector. You will own the full SEO content lifecycle, from keyword research to content optimization, ensuring that our digital content ranks highly and generates measurable results.
As a key contributor, you will work closely with cross-functional teams to develop content strategies that align with business goals. Your ability to publish high-quality content at scale and analyze its performance will be critical to our success. We are looking for candidates who are passionate about SEO and can demonstrate a proven track record of driving organic traffic and conversions.
Responsibilities
- Conduct keyword research to identify high-value opportunities for content creation.
- Plan and create a diverse range of SEO-focused content, including service pages, landing pages, and use-case pages.
- Write, optimize, and publish content directly in CMS platforms like Webflow, Framer, and WordPress.
- Measure and analyze content performance, including rankings, conversions, and organic traffic.
- Rewrite and optimize underperforming pages to improve their rankings and effectiveness.
- Maintain a portfolio of LIVE URLs that demonstrate commercial keyword rankings and measurable traffic results.
- Utilize SEO tools such as Ahrefs, Semrush, and Search Console for strategic insights and keyword selection based on commercial intent.
- Implement AI tools for content drafting, research, and workflow automation while ensuring accuracy and factual integrity.
- Collaborate with marketing and product teams to align content strategies with overall business objectives.
- Stay updated on industry trends and best practices in SEO and content marketing.
Requirements
- 3-8 years of experience in SEO content marketing or a related field.
- Demonstrated success in B2B SaaS, healthcare, vertical SaaS, or local-services businesses.
- Proven experience with the full SEO content lifecycle, including keyword research, content creation, optimization, and publishing.
- Strong portfolio showcasing LIVE URLs that rank for commercially valuable keywords.
- Experience publishing a high volume of content (ideally 8+ pages per month).
- Proficiency in using CMS platforms for publishing content without handing off drafts.
- Experience creating bottom-of-funnel commercial SEO pages.
- Ability to use SEO tools effectively for keyword selection and performance analysis.
- Familiarity with AI tools for research and content drafting.
- Strong attention to detail and editing skills to verify factual claims.
- Experience in healthcare, medical, dental, or regulated content is a plus.
Nice to Have
- Experience in niche markets such as YMYL (Your Money Your Life) content.
- Familiarity with advanced SEO strategies and techniques.
- Knowledge of content marketing trends and consumer behavior in the digital space.
- Experience with A/B testing and conversion rate optimization.
- Strong analytical skills and experience with data-driven decision-making.
Benefits
- Opportunity to work remotely with a flexible setup.
- Access to professional development and training programs.
- Collaborative and inclusive company culture that values innovation.
- Opportunities for career advancement and growth within the organization.
- Health and wellness benefits to support your well-being.
- Work in a fast-paced, dynamic environment with a focus on results.
We welcome applicants from all backgrounds and experiences. Our company is an equal opportunity employer, committed to diversity and inclusion in the workplace. If you are passionate about SEO and content marketing, we encourage you to apply!
Skills Required
- 3-8 years of experience in SEO content marketing or a related field
- Demonstrated success in B2B SaaS, healthcare, vertical SaaS, or local-services businesses
- Experience with the full SEO content lifecycle, including keyword research, content creation, optimization, and publishing
- Strong portfolio showcasing live URLs ranking for commercially valuable keywords
- Experience publishing a high volume of content, ideally 8 or more pages per month
- Proficiency using CMS platforms to publish content independently
- Experience creating bottom-of-funnel commercial SEO pages
- Ability to use SEO tools for keyword selection and performance analysis
- Familiarity with AI tools for research and content drafting
- Strong attention to detail and editing skills for verifying factual claims
- Experience in healthcare, medical, dental, or regulated content
- Experience with YMYL content
- Familiarity with advanced SEO strategies and techniques
- Knowledge of content marketing trends and consumer behavior in digital spaces
- Experience with A/B testing and conversion rate optimization
- Strong analytical skills and data-driven decision-making experience
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The Company
What We Do
Wing provides SMBs, startups, and executives with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your super affordable team member to whom you can delegate excess work while you do the important things to grow your business.
