The Role
Lead SEO and ASO initiatives for the CIS region, focusing on growth through optimization, content strategy, and collaboration with teams. Responsibilities include on-page SEO, content creation, app store management, and performance analysis to drive traffic and user acquisition.
Summary Generated by Built In
Who We Are About the Opportunity What You’ll Be DoingWhat We Look For In You
Perks & Benefits
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
We’re looking for a results-driven SEO & ASO Growth Specialist to join our CIS Growth Marketing team. You’ll lead regional efforts to grow organic traffic, app visibility, and user acquisition through a combination of technical optimization, content strategy, and cross-channel collaboration. The role involves planning and executing SEO-driven content initiatives, managing app store optimization, and working closely with product, content, and paid marketing teams to deliver measurable growth across the CIS markets.
- Strategize and execute on-page SEO optimizations, including metadata, site structure, keyword targeting, and internal linking.
- Research, write, and optimize SEO articles and landing pages focused on crypto, trading, and product topics to drive organic visibility and user engagement.
- Conduct keyword research and integrate targeted terms naturally into content while maintaining clarity, accuracy, and brand tone
- Audit and analyze SEO performance, identify root causes of underperformance, and apply data-driven testing (A/B, analytics) to improve rankings and CTR.
- Manage local SEO initiatives such as localization, hreflang, and geo-targeting to maximize visibility across CIS markets.
- Lead SEO content planning — define content structure, briefs, and keyword priorities for articles, landing pages, and product descriptions
- Regularly monitor organic traffic trends, run site audits, and identify new opportunities for content and technical improvements.
- Manage app store listings (Google Play, App Store) for the CIS region, ensuring metadata, visuals, and descriptions are optimized for visibility and conversion.
- Conduct keyword research for ASO, track rankings, reviews, and sentiment, and identify areas for enhancement.
- Test and optimize app creatives (icons, screenshots, descriptions) to improve app conversion rates.
- Monitor app store algorithm updates and adjust ASO strategies accordingly.
- Create and maintain dashboards for weekly and monthly reporting on keyword rankings, reviews, and sentiment across search engines (Google, Yandex) and app stores.
- Collaborate closely with content, product, and paid marketing teams to deliver measurable growth in traffic, rankings, and user acquisition.
- Identify and share actionable insights on user behavior, funnel performance, and regional opportunities.
- 3–5 years of hands-on experience in SEO and/or ASO, ideally in high-growth or competitive industries (crypto, fintech, e-commerce, gaming, etc.).
- Solid understanding of on-page SEO, keyword research, app store algorithms, and conversion funnels.
- Familiarity with SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, Yandex Metrica) and ASO tools (AppTweak, SensorTower, App Radar, or similar).
- Analytical mindset with the ability to interpret data and turn insights into actions.
- Strong organizational and execution skills; comfortable managing multiple priorities in a fast-paced environment.
- Excellent communication skills in English; Russian language proficiency required (Ukrainian/Kazakh/other CIS languages are a plus).
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
#LI-KW1
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Top Skills
Ahrefs
App Radar
Apptweak
Ga4
Google Search Console
Semrush
Sensortower
Yandex Metrica
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
