SEO Analyst

Reposted 10 Days Ago
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Cape Town, Western Cape, ZAF
In-Office
Mid level
AdTech • Digital Media • Marketing Tech
The Role
Execute in-depth technical SEO audits, on-page and IA optimisation, content and backlink strategies, ongoing site maintenance and monthly reporting. Manage client accounts, produce dashboards and insights, liaise with cross-territory teams to improve keyword rankings and site performance.
Summary Generated by Built In

A leading international agency based in Cape Town is currently looking for a detail-driven SEO analyst to join their team.

The role is to service clients in ZA markets and  based in Cape Town.Some of your   main   duties   will   include   in-depth   technical   audits,   onpage   and   IA optimisation,   editorial/   content   strategies,   on-going   onsite   monthly maintenance, backlink analysis and monthly reporting.

This is a client facing role. The ideal candidate is an SEO all rounder with an aptitude for technical SEO. Our offices are based in Cape Town, however a flexible WFH policy is currently in place.

REQUIREMENTS

  • Min 2.5 - 4 years agency SEO experience essential
  • Ability to manage and lead client accounts
  • Ability to carry out technical audits on large e-commerce sites essential
  • ZA client experience and ability to liaise with a cross territory team
  • Experience with important SEO data tools (Google Search Console, Google Analytics, Screaming Frog, SEMRush, Data Studio, Google PageSpeed Insights etc)
  • Excellent keyword analysis and research skills
  • Experience in SEO tactics including IA optimisation, onpage, content, internal linking, backlinking, Page Experience and GMB to improve SEO positions for target keywords
  • Good understanding of website performance metrics
  • Ability to compile reports and dashboards, interpret data and deliver actionable insights
  • Ability to think strategically
  • Exceptional attention to details with an analytical and technical aptitude
  • Proactive with a learning and growth mindset
  • Excellent time management skills
  • Excellent spelling, grammar and verbal communication skills
  • Experience with SME and enterprise-level CMS
  • Detailed knowledge of Google’s algorithm updates
  • An understanding of how SEO impacts wider marketing efforts

ADVANTAGEOUS 

  • Experience with SPAs
  • Core Web Vitals (PageSpeed Insights, Lighthouse, Chrome Dev Tools)
  • Experience with multi-regional and multilingual sites
  • Tag Manager
  • ASO
  • Amazon SEO
  • YouTube optimisation

Incubeta Company Values:

  • Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
  • Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
  • Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
  • Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements

Equal Opportunity Employer:

Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing!

Top Skills

Amazon Seo
Aso
Chrome Devtools
Cms
Core Web Vitals
Google Analytics
Google Data Studio
Google My Business (Gmb)
Google Pagespeed Insights
Google Search Console
Google Tag Manager
Lighthouse
Screaming Frog
Semrush
Single Page Applications (Spa)
Youtube Optimisation
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The Company
HQ: New York City, NY
861 Employees
Year Founded: 2001

What We Do

Incubeta is a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment. Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment. The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.

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