SEO/AIO Marketing Manager (Hybrid)

Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We DoWe are seeking a strategic and data-driven SEO/AIO Manager with strong B2B experience to lead our search optimization efforts across organic and AI-driven platforms. This role will be instrumental in shaping our digital presence, driving qualified traffic, and enhancing content performance through advanced analytics and optimization strategies.

What You'll Do:

SEO Strategy & Execution

• Develop and implement comprehensive SEO strategies aligned with B2B marketing goals.
• Optimize website architecture, content, and metadata for search visibility and performance.
• Conduct keyword research, competitive analysis, and technical audits.

• Stay ahead of emerging AI search trends (e.g., SGE, ChatGPT, Gemini) and optimize content for AI-driven discovery.
• Collaborate with content creators to ensure alignment with AI search behaviors and semantic relevance.

Content Development & Performance

• Build and develop content for thought leadership, product pages, and campaigns across multiple brand verticals.
• Partner with marketing and product teams to align content strategy for thought leadership, product pages, and campaigns.
• Use analytics to identify content gaps, opportunities, and performance improvements.

Analytics & Reporting

• Monitor and report monthly on SEO/AIO KPIs, including traffic, rankings, conversions, and engagement.
• Use tools like GA4, SEMrush, HubSpot, Salesforce and Search Console to drive insights and recommendations.

Cross-Functional Collaboration

• Work closely with web development, UX, and demand generation teams to ensure SEO best practices are implemented across all digital touchpoints.
• Educate internal stakeholders on SEO/AIO trends and performance.

What You'll Bring:

• 5+ years of experience in SEO, with at least 2 years in a B2B environment.
• Bachelor’s degree or equivalent combination of education and experience.
• Proven success in developing and executing SEO strategies that drive measurable results.
• Experienced with AI search technologies and optimization techniques.
• Ability to develop and write content for thought leadership, product pages, and campaigns across multiple brand verticals to improve SEO and AIO.
• Strong analytical skills and experience with SEO tools and web analytics platforms.
• Excellent communication and project management skills.
• Experience in content strategy and development for B2B audiences.
• Willingness to continuously learn and evolve with SEO and AIO trends.
• Ability to manage multiple brand verticals and prioritize effectively.
• Self-starter with a proactive mindset and ability to work independently while driving initiatives forward.
• Understanding of schema markup, Core Web Vitals, and technical SEO a plus.
• Familiarity with AI content generation tools and their impact on search preferred.

Pay Range: $95,350.00 - $127,125.00 annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.