Senior UX Designer

Abou the Job

The UX Designer is responsible for owning and evolving the end‑to‑end user journey across products, features, and touchpoints. This role defines how users experience our solutions from discovery to adoption, ensuring consistency, usability, and business impact.

Works closely with Product, Technology, Research, and Business stakeholders to translate user needs and business goals into scalable, data‑driven experience solutions. This role has clear ownership over user experience outcomes, not just individual screens or features. Operates with a high degree of autonomy, while maintaining strong alignment with cross‑functional partners.

Responsibilities

End‑to‑End User Journey Ownership

• Owns, maintains, and evolves end‑to‑end user journey maps, ensuring a holistic view across products, channels, and touchpoints.

• Identifies friction points, gaps, and opportunities throughout the entire customer lifecycle.

• Ensures consistency and coherence of the user experience across initiatives and teams.

• Acts as a UX point of reference for journey‑level decisions, balancing user needs, business objectives, and technical constraints.

Customer & User Focus

• Works collaboratively with UX team to continuously understand customer behaviors, needs, motivations, and pain points across the journey.

• Translates qualitative and quantitative insights into clear experience opportunities.

• Understands and anticipates how design decisions impact customer satisfaction, engagement, and retention.

• Monitors market trends, competitive movements, and industry best practices to inform journey improvements.

Experience Strategy & Creative Problem Solving

• Contributes actively to experience strategy for a product line or business area.

• Partners proactively with Product, Engineering, Data, and Business stakeholders to ideate and shape experience‑led solutions.

• Uses structured problem‑solving and creative thinking to address complex, ambiguous challenges.

• Advocates for user‑centered decision‑making throughout the product lifecycle.

• Identifies opportunities to improve existing journeys and proposes future‑state experience visions.

Product & Interaction Design

• Defines UX concepts, interactions, and flows using tools such as journey maps, service blueprints, wireframes, prototypes, and process flow diagrams.

• Designs experiences that scale across platforms (web, mobile, etc.) and use cases.

• Ensures solutions align with design systems, accessibility standards, and established UX principles.

• Introduces and helps evolve design patterns, guidelines, and standards with a journey‑level perspective.

• Clearly articulates design rationale, trade‑offs, and recommendations to diverse stakeholders.

Data‑Driven Analysis & Testing

• Defines and tracks user experience success metrics (e.g., task success, usability metrics, journey KPIs).

• Leverages analytics, research findings, and business data to validate assumptions and inform design decisions.

• Identifies data gaps and partners with Research and Analytics to close them.

• Plans, executes, and iterates usability and concept testing across different stages of the journey.

• Continuously refines solutions based on insights and evidence.

Collaboration, Influence & Governance

• Acts as a bridge between teams impacting the same user journey, helping align efforts and remove experience inconsistencies.

• Facilitates collaborative workshops (e.g., journey mapping, ideation, alignment sessions).

• Influences roadmap and prioritization discussions by advocating for experience improvements.

• Builds trusted relationships with cross‑functional partners and promotes shared ownership of user outcomes.

Technical & Design Skills

• Demonstrates strong understanding of the organization’s technology stack and its impact on user experience.

• Designs effectively for multiple platforms and understands interaction constraints.

• Uses design and prototyping tools at an intermediate to advanced level.

• Communicates designs clearly through documentation, prototypes, and presentations.

Requirements

Personal Capability & Growth

• Actively seeks and applies feedback to improve performance.

• Continuously develops UX, product, and business skills.

• Demonstrates self‑awareness of strengths and development areas.

Problem Solving & Analytical Thinking

• Breaks down complex, ambiguous problems into actionable insights.

• Synthesizes inputs from multiple sources to propose thoughtful solutions.

• Manages day‑to‑day challenges independently with sound judgment.

Innovation & Continuous Improvement

• Experiments with new methods, tools, and approaches to improve outcomes.

• Contributes ideas to enhance existing processes and UX practices.

• Brings curiosity and openness to change.

Communication & Collaboration

• Communicates clearly, confidently, and persuasively.

• Practices active listening and constructive dialogue.

• Shares knowledge and contributes to team learning.

Experience & Education

Education: Bachelor’s degree in Design, Marketing, or related field.

Language Requirement: Fluent English is required.

Minimum Experience: 4–6 years in UX Design, Product Design, or related roles.

• Proven experience working across multiple phases of the product lifecycle.

• Demonstrated ability to influence experience decisions beyond individual features.

• A portfolio demonstrating end‑to‑end user journey thinking is required.

Critical Experiences:

• Proven experience owning or co‑owning end‑to‑end user journeys, from problem discovery through solution validation and iteration.

• Experience working across multiple products, platforms, or channels, ensuring consistency in user experience.

• Demonstrated ability to influence product or experience decisions through insights, data, and design rationale.

• Hands‑on experience collaborating with Product, Engineering, Research, and Business stakeholders in agile or hybrid environments.

• Experience facilitating or contributing to journey‑level activities such as journey mapping, service blueprinting, or cross‑team alignment workshops.

• Track record of iterating solutions based on user research, usability testing, and quantitative data.

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