This role will be responsible for setting up the training strategy for Omni-channel sales team, as well as the annual training plan. To be in charge of 200 doors' product seasonal training, selling skill training, train the trainer programs, etc. and also to be in charge of Ecom operation agency product knowledge and service training, online business scale > = 30% of total China Hoka business.
Need to have growth mindset to identify business opportunities and take actions to improve. Especially off-line store consumer experience improving, ensuring the brand spirits flows smoothly into consumer ends. Also to lead a training team who are expertise on training content creation, running/product knowledge, running club setup, selling skills training etc.
Working closely with global training team to leverage training resources into China market.
35% Planning and Evaluation
- To assist Hoka Business Unit head to set up 3-year training strategy to support aggressive China business long-range plan achievement.
- Meet with channel heads to understand the business needs and make yearly training program and budget plan to improve sales team's service skill & selling skills.
- Collaborate with brand marketing team and merch team to build up brand-right training material while high-light the seasonal focus.
- Build up a strong E-learning platform/program to host all training content and create stickness of staffs on the platform. Establish self-driving learning culture of the team.
- Clear KPI set up for each training program for better evaluation and learning.
- To adapt Hoka spirit/brand DNA into the Hoka training programs.
- Monthly, quarterly and yearly budget review with clear breakdowns.
35% Training and Coaching Related
- In charge of and supervise the whole training team's execution to support business team to deliver business result (including but not limited to service training, retail management training, store social communication technique training, CRM implementation training etc. with support from related function teams)
- In charge of retail store staffs probation & contract renew examination, to support retail team head's evaluation on the quality of hiring. And support retail partners' 200-door staffs annual evaluation to make sure retail partners find the right staffs for Hoka.
- To implement Hoka global service program in China with continuous improvement with local insights & relevance for all channels.
- In Charge of & supervise team on HOKA seasonal product training to all channels.
- Independently organize the training sessions for each channel and proactively align support from cross-division. Especially the on-going Train-the-trainer program to make sure knowledge transferred/cascade down to newcomers to avoid the risk of staff turn over in 200 doors and online ecom operation agency.
20% Training Tool Development and Implementation.
- Be sensitive and open-minded to the new tech and info in the market on training territory.
- Proactively lead the team to create or re-organize the training content including but not limited to articles, photos, graphics, videos to translate sports' & running knowledge into a user-friendly info for all staffs.
- Further develop and improve e-learning platform working actively in all channels based on different operation needs and tie in with brand spirit.
- Look out for any relevant and innovative learning tools, attend events related the training and development field. And select partners/vendors according to Hoka's brand standard.
- Tracking the user reports and update to related departments on regular basis.
10% Team Development and Communication
- Strong leadership in training team to activate the 4-people direct reports on content creation, service training, product training and FSR/running culture build up for omni-channel sales team.
- Regular retail store visit to track staff performance and keep feedbacks updated with area managers, retail partners' Key account managers and ops team.
- Cross functional communication to work with e-com, merchant, marketing, finance and wholesale team on initiating programs, evaluating results and improvement planning.
- Keep close communication with global training team to share and learn good practice to make a robust local training program.
Top Skills
What We Do
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.
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