Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.
- Constant innovation has created a transformative technology, unique in its space
- More than 30,000 companies and 100,000 electronics engineers worldwide use Altium
- We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry
About the Role
As a SaaS Marketing Manager at Altium, you will lead end-to-end marketing strategies for our SaaS-integrated EDA solutions, with a primary focus on lead generation, customer acquisition, and pipeline growth. You will drive data-driven GTM campaigns to penetrate the electronic design automation (EDA) market, ensuring seamless alignment between SaaS product development and market demand.
Key Responsibilities
- SaaS-Focused Lead Generation & Demand Capture
- Develop and execute multi-channel lead-gen campaigns (SEO/SEM, LinkedIn/WeChat ads) targeting EDA engineers and enterprise IT buyers, leveraging tools like Marketo and HubSpot for automation.
- Optimize landing pages and lead-nurturing workflows to convert MQLs to SQLs, with A/B testing on messaging and pricing models.
- GTM Strategy & Product Launches
- Lead 0-to-1 SaaS product launches in China, including positioning, pricing, and localized content (whitepapers, webinars) to address EDA workflow pain points.
- Data-Driven Optimization
- Track CAC, LTV, and churn rates, using Salesforce and analytics tools to refine targeting and campaign ROI.
- Sales Enablement
- Provide sales teams with battle cards, competitive intelligence, and lead-qualification frameworks to accelerate SaaS adoption.
Qualifications
- Experience: 5+ years in B2B SaaS marketing, preferably in EDA/industrial software. Proven track record in scaling leads and reducing CAC.
- Skills: Expertise in SEO/SEM, marketing automation (Marketo/HubSpot), and Salesforce. Fluency in English and Mandarin.
- Traits: Entrepreneurial, data-obsessed, and adept at cross-functional collaboration in fast-paced environments.
Our global hybrid model allows employees to work remotely two days per week. Our designated In-Office Days are Tuesday, Wednesday, and Thursday. This is when we come together in-person as a team to collaborate, learn from one another, and accelerate innovation. Some exceptions apply.
🌍 Also, we would like you to knowWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.💡 Learn more about why a career at Altium is an opportunity like no other: https://www.youtube.com/watch?v=cAYCOLpPLPE
✈️ Altium Benefits: https://careers.altium.com/#s-benefits
👏 Are you already an Altium employee? Please apply directly through our internal Greenhouse job board. If you have questions, please contact HR.
Top Skills
What the Team is Saying
What We Do
Altium is transforming the way the electronics industry designs new products with the most advanced, most collaborative EDA/ECAD software that design engineers have ever worked with. We are the first and only company to enable the entire electronics value chain — design, supply chain, and manufacturing — to work together easily and fluidly on a digital platform.
Our work, and yours, will impact nearly every industry around the globe. We are the world's most widely used electronics design solution. More than 100,000 engineers and 30,000 businesses in clean energy, transportation, communications, healthcare, computing, research, manufacturing and more are all creating new products faster and more efficiently than ever using Altium software innovations.
Why Work With Us
Altium is the most agile company in our industry. We think big and move fast and change direction when needed. It’s the only way to transform and speed the way electronics are designed. If you have a passion for new ideas, discussion, exploration, and results, you’ll be in excellent company at Altium as you make your impact on the world.
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Altium Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our Hubs serve as centers of expertise. Offices provide spaces for in-person collaboration. We also offer flexibility to work from home and remotely.
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