The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
Employer Website
Job Title: Senior Trading Specialist
Location: 1114 Avenue of Americas, New York, NY 10036
*Telecommuting permitted: work may be performed within normal commuting distance from The Trade Desk, Inc. office in New York, NY.
Job Duties: Integrate and analyze large-scale programmatic advertising datasets across connected television (CTV), audio, and retail media environments to identify patterns in audience exposure, delivery efficiency, and campaign performance using quantitative and statistical analysis techniques. Develop and implement analytical frameworks to evaluate cross-platform advertising exposure, including frequency analysis, incremental reach modelling, consumer journey visualization, and retail sales attribution. Design and conduct structured testing initiatives, including alpha and beta programs, to evaluate new platform capabilities and campaign configurations by performing technical QA and performance validation analyses. Analyze testing outcomes to assess system performance, identify opportunities to improve efficiency and measurement accuracy, and document scalable implementation frameworks while providing data-driven insights to product and engineering teams to inform platform development and global feature deployment. Collaborate with technical teams to design, evaluate and deploy custom solutions, including bidding algorithms, optimization logic, and automated decision systems, using performance data modelling, API integrations and structured testing methodologies to validate and scale implementations. Lead technical troubleshooting initiatives including VAST/VPAID tag implementation errors, pixel and server-side tracking discrepancies, first-party data ingestion failures, UID-based identity resolution gaps, cross-device attribution mismatches, and auction delivery inefficiencies, ensuring data integrity, accurate conversion measurement, and platform performance optimization. Implement first-party data onboarding and identity resolution workflows, including Unified ID (UID) configuration, deterministic matching strategies, and cross-device measurement enablement. Lead strategic programmatic initiatives by architecting data-driven campaign frameworks across first-party data activation, CTV consolidation, and retail measurement, leveraging The Trade Desk platform and advanced reporting tools to translate complex performance analytics into quantifiable commercial outcomes, including incremental household reach, CPUHH efficiency gains, and retail sales lift to influence media investment strategy and budget allocation decisions. Partner with agency leadership, digital investment teams, and senior planning stakeholders to shape media investment strategy, position programmatic as a core growth driver, and translate platform differentiators into enterprise-level value propositions that unlock incremental budget allocation, channel diversification, and long-term revenue expansion.
Salary: $109,491 - $145,500 / year
Job Requirements: Bachelor's degree (U.S. or foreign equivalent) in Economics, Finance, Political Science or related field and three (3) years of experience in the job offered or related role. Must have three (3) years of experience with: applying quantitative modelling and financial forecasting principles including bid optimization modeling, auction dynamics analysis, CPM-to-CPA efficiency modeling, budget pacing algorithms, and ROAS/CAC forecasting; extracting, querying and manipulating large datasets through proprietary and enterprise data systems including Vertica, STATA, SQL, Tableau, Power BI, or DB Visualizer; designing advanced data visualization frameworks and analytical dashboards to transform large complex data sets into meaningful visuals for key stakeholders; Microsoft Excel for large-scale data analysis and process automation, including development of VBA scripts and macros, creation of dynamic pivot tables, application of advanced lookup functions (INDEX-MATCH, VLOOKUP), data modeling, and formula optimization to improve reporting accuracy and analytical efficiency; developing strategic client-facing presentations grounded in quantitative data analysis, including translating complex technical product capabilities into clear, commercially-relevant narratives to support product adoption, upsell, and cross-sell initiatives; and partnering with clients to implement pixel-based and server-side tagging frameworks and ingest first-party data including configuring identity resolution workflows leveraging Unified ID (UID) solutions for deterministic matching, cross-device recognition, and person- or household-level audience activation and measurement. Domestic travel required up to 10% of the time to client site meetings, including Quarterly Business Reviews.
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In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.
Skills Required
- Bachelor's degree in Economics, Finance, Political Science or related field (U.S. or foreign equivalent).
- Three years of experience in the job offered or a related role.
- Three years applying quantitative modeling and forecasting principles (bid optimization, auction dynamics, CPM-to-CPA modeling, pacing algorithms, ROAS/CAC forecasting).
- Three years extracting, querying, and manipulating large datasets using systems including Vertica, STATA, SQL, Tableau, Power BI, or DB Visualizer.
- Three years designing advanced data visualization frameworks and analytical dashboards to present complex datasets.
- Three years using Microsoft Excel for large-scale data analysis and automation, including VBA, macros, dynamic pivot tables, and advanced lookup functions (INDEX-MATCH, VLOOKUP).
- Three years developing strategic client-facing presentations grounded in quantitative data analysis to support product adoption and commercial outcomes.
- Three years partnering with clients to implement pixel-based and server-side tagging, ingest first-party data, and configure identity resolution workflows leveraging Unified ID (UID).
- Willingness to travel domestically up to 10% for client meetings, including Quarterly Business Reviews.
The Trade Desk Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Trade Desk and has not been reviewed or approved by The Trade Desk.
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Affordable Benefits — Healthcare premiums are often paid in full for employees and dependents, reducing out-of-pocket costs. Coverage includes medical, dental, and vision alongside mental health and wellness support.
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Equity Value & Accessibility — Packages commonly include new-hire stock grants, a generous Employee Stock Purchase Plan, and equity refreshers tied to performance. Feedback suggests equity meaningfully boosts total compensation alongside base pay and bonuses.
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Leave & Time Off Breadth — Generous PTO, paid holidays, paid sick time, and sabbaticals are available. Paid parental leave and extensive family-planning support broaden time-off and caregiving coverage.
The Trade Desk Insights
What We Do
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Our mission is to transform media for the benefit of humankind. Our media-buying platform helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for reach, accuracy, and transparency.
Why Work With Us
With up to 11 million queries per second and SLAs in the milliseconds, we’re tackling data and software challenges at massive scale. While we’re growing fast, investing in our value based company culture remains one of our top priorities. If you’re talented, driven, and hungry to bring something entirely new and wildly ambitious, let's talk.
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