Roles & Responsibilities
- Strategic Marketing with Retailers: Collaborate with retailer marketing teams to promote growth, create effective displays, initiate global social training, and build marketing proof through BD emails.
- Brand Guardianship: Ensure all POS assets have marketing approval before launch.
- Distributor Support: Provide tools and align distributors with brand plans for effective execution.
- E-commerce Exposure: Keep toy listings accurate and detailed online; audit retailers and optimize online presence. Provide feedback on asset performance.
- Media Opportunities Negotiation: Secure catalogue, window, online, and in-store placements. 6. Customize marketing assets for retailers in collaboration with sales and the China team.
- License Partnerships: Collaborate cost-effectively with license partners to enhance brand impact.
- Measure Success: Review strategies regularly, analyse trends, and provide insights to retailers. Conduct store visits when needed.
- Collaboration: Work closely with internal and external teams, partnering with sales to pursue new opportunities and deepen partnerships.
- Trade Marketing: Maintain ZURU’s voice in trade press and support showroom/trade show setups.
- Manage Local Marketing Budget: Strategically plan and manage the local marketing budget with a focus on adapting quickly to product sales trends.
- Bespoke Local Content support for vetting/ helping approve local influencers/ambassadors/seeding campaigns.
- Thought Leadership: Foster an entrepreneurial spirit with a proactive approach.
- Local marketing adhoc support when needed for wider business projects.
Skills & Experience
- Bachelor’s degree in Marketing, Business, or related field preferred.
- 3–5 years’ experience in consumer or brand marketing, ideally in Toy, Fashion, Consumer Products, or other fast-paced industries.
- Passion for Toys, Collectibles, and relevant products preferred.
- Strong understanding of industry trends, pop culture, and the retail landscape in the Nordics and Benelux.
- Advanced knowledge of marketing techniques, including social media, digital, and influencer marketing.
- Experience in Project Management, Trade Marketing, Retail Marketing, Local Marketing, and Digital Marketing.
- Strong analytical and problem-solving skills with ability to create actionable plans and present insights to cross-functional teams.
- Exceptional verbal and written communication, with high attention to detail.
- Proficiency in MS Office, Excel, G Suite; Figma experience a plus.
- Highly organized, efficient, and able to thrive under pressure and tight deadlines.
- Adaptable to shifting priorities and able to work effectively across teams, departments, and third parties.
- Willingness to work across time zones and travel as required.
- Excited to contribute to a fun, dynamic, and winning culture; role based in Copenhagen office.
- Languages: Danish and English required; Finnish, Swedish, and Norwegian a strong plus.
Top Skills
What We Do
ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world. ZURU TOYS ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation. Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, and Pets Alive™ and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. ZURU EDGE ZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers. Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness. ZURU TECH ZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry. Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production. Get to know us a little better by checking out our company Instagram @lifeatzuru
