The Role
The Senior Trade Marketing Specialist will develop and execute marketing plans, manage trade and e-commerce campaigns, lead product launches, and execute local marketing strategies for the Nordic and Benelux regions.
Summary Generated by Built In
We're searching for a Senior Marketing Specialist to drive our Nordic marketing efforts from strategy to shelf. If you thrive on turning global brands into local legends and love seeing your work come to life in stores across the region, let's talk.
ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.
Role Impact
In this role, you will drive growth for world-leading brands across the Nordics by owning local and trade marketing initiatives that connect innovative launches to in-store and online experiences. Align with our global team, turn insights into action, and watch your strategies reach the shelves of the region's biggest retailers.
Roles & Responsibilities
- Strategic Marketing with Retailers: Collaborate with retailer marketing teams to promote growth, create effective displays, initiate global social training, and build marketing proof through BD emails.
- Brand Guardianship: Ensure all POS assets have marketing approval before launch.
- Distributor Support: Provide tools and align distributors with brand plans for effective execution.
- E-commerce Exposure: Keep toy listings accurate and detailed online; audit retailers and optimize online presence. Provide feedback on asset performance.
- Media Opportunities Negotiation: Secure catalogue, window, online, and in-store placements. 6. Customize marketing assets for retailers in collaboration with sales and the China team.
- License Partnerships: Collaborate cost-effectively with license partners to enhance brand impact.
- Measure Success: Review strategies regularly, analyse trends, and provide insights to retailers. Conduct store visits when needed.
- Collaboration: Work closely with internal and external teams, partnering with sales to pursue new opportunities and deepen partnerships.
- Trade Marketing: Maintain ZURU’s voice in trade press and support showroom/trade show setups.
- Manage Local Marketing Budget: Strategically plan and manage the local marketing budget with a focus on adapting quickly to product sales trends.
- Bespoke Local Content support for vetting/ helping approve local influencers/ambassadors/seeding campaigns.
- Thought Leadership: Foster an entrepreneurial spirit with a proactive approach.
- Local marketing adhoc support when needed for wider business projects.
Skills & Experience
- Bachelor’s degree in Marketing, Business, or related field preferred.
- 3–5 years’ experience in consumer or brand marketing, ideally in Toy, Fashion, Consumer Products, or other fast-paced industries.
- Passion for Toys, Collectibles, and relevant products preferred.
- Strong understanding of industry trends, pop culture, and the retail landscape in the Nordics and Benelux.
- Advanced knowledge of marketing techniques, including social media, digital, and influencer marketing.
- Experience in Project Management, Trade Marketing, Retail Marketing, Local Marketing, and Digital Marketing.
- Strong analytical and problem-solving skills with ability to create actionable plans and present insights to cross-functional teams.
- Exceptional verbal and written communication, with high attention to detail.
- Proficiency in MS Office, Excel, G Suite; Figma experience a plus.
- Highly organized, efficient, and able to thrive under pressure and tight deadlines.
- Adaptable to shifting priorities and able to work effectively across teams, departments, and third parties.
- Willingness to work across time zones and travel as required.
- Excited to contribute to a fun, dynamic, and winning culture; role based in Copenhagen office.
- Languages: Danish and English required; Finnish, Swedish, and Norwegian a strong plus.
LIFE AT ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
ZURU – Tomorrow Reimagined
🚀ZURU.com
Top Skills
Excel
Figma
Google Suite
MS Office
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The Company
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.
Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.
The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.
With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.
ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
