Senior Trade Marketing Manager - Italy

Posted 2 Days Ago
Be an Early Applicant
Milan, ITA
In-Office
Senior level
Fintech • Payments
SumUp. Big believers in small business.
The Role
Lead trade marketing strategy for Italy, driving sell-out across major retail accounts and partner stores. Manage a 15-person field team, coordinate promotional plans and product launches, monitor in-store execution, collaborate on localized campaigns, and oversee the external field agency relationship. The role combines strategic planning, retail execution, project management, and people coordination in an office-first Milan environment.
Summary Generated by Built In

Senior Trade Marketing Manager – Italy

Location: Milan 

Contract type: Fixed-term contract (maternity leave)


Team description

Italy is one of SumUp's most important retail markets, with major national accounts, more than a thousand partner stores, and a dedicated field team bringing our products to shelves across the country. You'll join at a pivotal moment, picking up an established set of account plans, in-store programmes and product launches, and keeping that momentum going without missing a beat. It's a role that blends retail strategy with hands-on execution, giving you real ownership over how SumUp shows up in Italian stores.


What you'll do
  • In partnership with the Business Development Manager, lead trade marketing strategy for the Italian market, driving sell-out across major retail accounts and partner stores
  • Manage and coordinate the local field team of 15 people, including a Field Operations Manager, Project Managers and Merchandisers, to hit shared targets
  • Partner with Business Development Managers to turn demand projects, such as promotional plans, product launches and in-store tests, into results on the shelf
  • Monitor in-store execution and product visibility, building action plans to keep standards high across retail partners
  • Collaborate with the Marketing Development team to shape Italy-specific campaigns that fit the local retail landscape
  • Oversee the external field agency relationship, including performance management and contract coordination

You'll be great for this role if…
  • Proven experience in trade marketing or retail marketing within the Italian market, ideally with established relationships across major retailers
  • Comfort leading external teams and agencies, with strong coordination and people management instincts
  • Strong project management skills, with the ability to track multiple workstreams and keep delivery on schedule
  • Confident communication in both Italian and English, including the ability to produce clear, structured business documents
  • Ability to move easily between strategic planning and hands-on, day-to-day execution

Why you should join SumUp

🌎 Opportunity to work with a truly global, multicultural team from our inspiring Milan location. This involves an office-first setup 

🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced 

📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education 

🏖️ Generous time off: enjoy 22 days of annual paid leave, 32 hours of Ex Festività (Personal Hours), plus public holidays and special leave days 

💼 Financial security: corporate pension contributions that support your long-term future 

❤️ Well-being support: access our mental health Employee Assistance Programme for guidance and care when you need it 

🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team


About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 39 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 4,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.

Skills Required

  • Proven experience in trade marketing or retail marketing within the Italian market
  • Established relationships across major retailers
  • Experience leading external teams and agencies
  • Strong coordination and people management skills
  • Strong project management skills and ability to manage multiple workstreams
  • Fluent Italian and English communication skills
  • Ability to produce clear, structured business documents
  • Ability to manage both strategic planning and hands-on execution

SumUp Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SumUp and has not been reviewed or approved by SumUp.

  • Leave & Time Off Breadth — Paid time off is positioned as a standout, including 22 vacation days that increase with tenure, public holidays, a quarterly Wellness Day, special leave, and a fully paid one‑month sabbatical after three years. This combination makes time-off benefits feel notably robust in the overall rewards package.
  • Healthcare Strength — Health coverage is described as comprehensive, with medical plan options (including carriers such as Cigna and Kaiser) plus dental and vision. Company-paid life insurance and disability coverage are also part of the protection package in the U.S. materials.
  • Retirement Support — Retirement benefits include a published 401(k) match formula that provides an employer match up to a stated cap. The clarity of the match structure supports straightforward evaluation during offer comparisons.

SumUp Insights

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The Company
HQ: London
2,750 Employees
Year Founded: 2017

What We Do

SumUp believes that every business should have access to affordable, easy-to-use financial solutions, no matter their size. That’s why more than 3 million businesses worldwide rely on SumUp to run their business. What started out as one card reader has now turned into a range of payment hardware, banking solutions, marketing, and loyalty tools, invoicing, and so much more. From sales and marketing to product and engineering, our cross-functional US team works together to ensure that small business owners can be successful doing what they love.

Why Work With Us

SumUp USA is part of the global SumUp organization that stretches across multiple continents from Berlin to Sao Paulo. Our teams are multicultural, have a collaborative mindset and bold goals. Join our mission if you want to become part of the success story and help empower over 3 million merchants using SumUp already!

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