Senior Social Media Manager

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

We're the Social Media team at Workday, and we're a passionate group of storytellers, strategists and creative thinkers obsessed with making a real impact. We’re not just posting content, we’re on a mission to cut through the corporate noise and redefine how businesses connect with their audiences through a business-to-human approach.
Here’s what drives us:
Building Brand Recognition: We're determined to make Workday a household name synonymous with innovation and excellence in the world of enterprise technology.
Thought Leadership: We believe in sharing bold perspectives and sparking conversations that position Workday as a trusted advisor and industry leader.
Customer Advocacy: Our customers are rock stars. We showcase their success stories to inspire others and demonstrate the transformative power of Workday solutions.
Empowerment: We provide our customers with the tools and resources they need to become thought leaders themselves and move their organizations forever forward.
Community Building: We're fostering a vibrant online community where customers can connect, share ideas, and learn from each other's experiences.
Connected Experience: We want interactions with Workday across the digital experience to be memorable.

About the Role

We're searching for a highly creative, strategic, and experienced North America Social Media Strategist to lead the organization's social media thought leadership and customer advocacy efforts.

This role is central to our North America team’s success. The Strategist will create and execute social media strategies that directly support our marketing imperatives and integrate into our North America campaigns. This is a highly collaborative role that will operate as a key partner to the teams running our overall thought leadership, communication, industry and customer programs.

Areas of Focus for This Role:

• Social Thought Leadership: Lead strategy and content planning for spotlighting thought leadership content across social media channels integrating with key marketing imperatives and campaigns. 

• Championing Customers: Build and execute the plan to share customer stories on social media channels as part of key campaigns. 

• Empowering Workmate Advocates: Activating Executives and North America Workmates (employees) to share their own expertise and help amplify the company's most important messages.

• Performance Analysis: Analyze content performance and share best practices with internal stakeholders to drive continuous improvement. 

If you love social media marketing, thrive in a fast-moving world, enjoy experimenting with creative formats, and are genuinely excited about making a tangible difference, you belong here.

Job Responsibilities

• Drive social thought leadership and customer storytelling efforts, ensuring content and cadence are optimized across key platforms for North America campaigns and industries.

• Serve as a Strategic Advisor for social-first content (e.g., LinkedIn Newsletter editorial strategy, LinkedIn Live, etc.) and stay current on platform updates and industry best practices to inform all strategic decisions.

• Champion Workmate and Executive Advocacy, including activating and enabling employees with custom content to spotlight their thought leadership and amplify company messaging.

• Own Customer Social Advocacy activation, including managing key event programs (e.g., Workday Rising North America Social Squad) to maximize customer testimonial visibility.

• Analyze social media performance data (including Customer Advocacy, Industry, and Thought Leadership content) to identify trends, insights, and opportunities for strategy and content optimization.

• Communicate effectively with stakeholders on social media strategy, plans, and performance, providing impactful insights and sharing best practices across internal teams.

• Experience with Tools such as: Adobe Analytics, Restream, Adobe Express, Various social media Video Editing Tools, Khoros dashboards and reporting

• Social Channel Expertise: LinkedIn, Instagram, X, Facebook. YouTube, Threads, Reddit

About You

Basic Qualifications

• 8+ Years of Proven Social Media Strategy Experience: managing social media strategy and execution for a B2B or Enterprise-level brand, with a clear track record of scaling presence on key platforms (e.g., LinkedIn, X).

• Expertise in Thought Leadership & Executive Enablement: Demonstrated experience successfully developing and implementing social media programs specifically for senior executives or subject matter experts to build industry authority.

• Strong Analytical Proficiency: Proficiency in social media analytics tools (e.g., Sprinklr, Sprout Social, native platform analytics) with the ability to translate performance data into actionable strategic recommendations for internal stakeholders.

• Advocacy Program Experience: Direct experience building, managing, and scaling formal Customer Advocacy and/or Employee/Workmate Advocacy programs on social media.

• Social Media Video Creation & Production: Proven ability to manage the full lifecycle of short-form social media video content, from ideation and storyboarding through final creation/editing (either personally or via agency management).
   

Other Qualifications

• Exceptional B2B Communication Skills: Outstanding written and verbal communication skills, with the ability to craft highly engaging, human-centric copy that maintains a professional B2B brand voice.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $127,200 USD - $190,800 USD

 

Additional US Location(s) Base Pay Range: $106,400 USD - $190,800 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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