Senior Social Media Manager

Reporting to the Vice President of Communications, the Senior Social Media Manager will lead Braze’s global organic social media strategy and execution. This role will own the voice of Braze across LinkedIn, X, Instagram, and emerging platforms, helping to shape how we show up, what we say, and how we engage with our audiences across the customer engagement, tech, and marketing ecosystems.

You’ll craft and amplify stories that celebrate our innovation, spotlight our people and customers, and connect our vibrant brand purpose to the conversations shaping marketing, AI, and technology today. This is both a creative and strategic role, part storyteller, part analyst, and part community builder.

We’re looking for someone who understands how to balance performance with personality, and who can transform data, insights, and cultural trends into scroll-stopping content that deepens connection with our audiences.

• Own and evolve the global organic social media strategy to drive brand awareness, engagement, and advocacy across key channels (LinkedIn, X, Instagram, and emerging platforms).
• Translate Braze’s corporate narrative and product innovation into compelling, channel-specific stories that humanize the brand and spark conversation.
• Create and oversee social-first campaigns that highlight Braze’s leadership in customer engagement, AI, and marketing technology.
• Partner closely with Product Marketing, Global Campaigns, Corporate Communications, Brand, and Content to ensure storytelling consistency across every touchpoint.
• Develop a strong, distinct, and human brand voice that stands out in the SaaS and tech ecosystem while reflecting Braze’s approachable, trusted, vibrant personality.

• Plan, produce, and publish high-quality social content, including posts, videos, carousels, motion graphics, and stories, that inform, inspire, and engage.
• Collaborate with creative and design teams to develop on-brand visuals and multimedia content.
• Manage the content calendar and ensure a steady cadence of brand, product, customer, and cultural storytelling moments.
• Partner with the communications team on executive social visibility, supporting thought leadership programs for key leaders and subject matter experts.

• Foster real-time engagement with our audiences (customers, prospects, partners, and advocates) by listening, responding, and joining the conversations that matter.
• Develop social listening practices to identify trending topics, brand sentiment, and opportunities for timely brand participation.
• Collaborate with Customer Marketing and Events to amplify community programs, customer success stories, and live event moments.

• Use analytics tools to measure performance, identify insights, and optimize strategies for reach, engagement, and impact.
• Deliver clear reporting that connects social media results to business outcomes (brand awareness, share of voice, and lead generation).
• Stay ahead of platform trends, emerging technologies, and best practices to continually evolve Braze’s social approach.
  

• 6–8 years of experience managing social media for a B2B or SaaS brand, ideally in technology or marketing industries.
• A strategic storyteller who understands how to tailor messages for platform, audience, and moment.
• Deep familiarity with LinkedIn, X, and Instagram, and experience with emerging or experimental platforms (Threads, YouTube Shorts, TikTok, etc.).
• Demonstrated experience running integrated, multi-channel campaigns that build awareness and engagement.
• Excellent writing and editing skills, you know how to distill complex ideas into accessible, human-centered content.
• Data-driven mindset; comfortable using analytics to evaluate performance and inform decision-making.
• Collaborative team player who thrives in a fast-paced environment and enjoys cross-functional partnership.
• Creative, curious, and relentlessly positive, someone who can balance strategic thinking with hands-on execution.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $119,500 - $140,600/year with an expected On Target Earnings (OTE) between $132,800 - $156,200/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.