Core Expectations:
- Develop and own the end-to-end social media and community strategy, aligning channel direction with brand, product, and business goals across bioscience, health, and wellness audiences.
- Establish the long-term vision for social platforms, identifying where Niagen should innovate, invest, and differentiate.
- Set annual and quarterly KPIs, lead reporting cadences, and communicate insights and recommendations to senior leadership.
- Continuously assess the social and digital competitive landscape to identify trends, opportunities, and risks that inform channel strategy and content direction.
- Oversee the creation of high-quality, scientifically accurate, and visually elevated content including videos, animations, graphics, stories, and multi-channel campaigns.
- Lead ideation and ensure content meets both creative excellence and regulatory standards, including FDA guidelines for claims.
- Drive experimentation with emerging formats, such as short-form video and interactive content.
- Partner closely with Marketing, Creative, Scientific Affairs, Research, Product Development, and Sales to ensure scientific precision and cohesive brand storytelling.
- Provide direction and feedback to internal creators, agencies, freelancers, and production vendors/designers.
- Mentor junior team members, offering guidance on strategy, creative thinking, and platform best practices.
- Oversee analytics across platforms using tools such as Meltwater and Later.
- Analyze engagement, reach, traffic, conversions, and sentiment—translating data into actionable optimization strategies.
- Manage crisis and reputation moments proactively, responding with strategic clarity and cross-functional alignment.
Qualifications and Success Factors:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; advanced degree strongly preferred.
- 7+ years of professional social media marketing experience, with demonstrated success in competitive, regulated, or scientific industries (bioscience, health, wellness, biotechnology, or technology).
- Proven ability to lead channel strategy across Instagram, TikTok, LinkedIn, YouTube, Facebook, Reddit and X/Twitter.
- Strong creative vision with the ability to turn scientific concepts into compelling, consumer-friendly storytelling.
- Expertise with social media management platforms (e.g., Meltwater and Later) and digital analytics tools.
- Working knowledge of SEO, content marketing, and paid social fundamentals.
Competencies & Skills:
- Exceptional written and verbal communication across scientific and consumer audiences.
- Strategic thinker who can translate long-term brand goals into actionable social plans.
- Highly collaborative, proactive, and comfortable operating in a fast-paced, innovation-driven environment.
- Strong project-management skills with the ability to prioritize multiple initiatives and multiple social media accounts.
- Curiosity and passion for science, biotechnology, and wellness innovation.
Top Skills
What We Do
Niagen Bioscience (NASDAQ:NAGE), founded in 1999 and formerly known as ChromaDex, is the global authority on nicotinamide adenine dinucleotide (NAD+), dedicated to advancing healthy-aging science. Our world-renowned scientists collaborate with independent investigators from leading universities and research institutions worldwide to explore the full potential of NAD+, a vital coenzyme found in every cell that declines with age and everyday stressors.
Setting the benchmark as the gold standard in scientific rigor, safety, quality, and transparency, Niagen Bioscience is the innovator behind Niagen® (patented nicotinamide riboside, or NR), the most efficient and superior-quality NAD+ booster available. Our ingredient is backed by 35+ human clinical trials and 400+ peer-reviewed studies, making it one of the world's most extensively researched and validated NAD+ precursors.
We offer two distinct product lines:
Tru Niagen®, the number one healthy-aging NAD+ supplement in the United States,* clinically proven to increase NAD+ levels and help people transform the way they age (available at www.truniagen.com)
Niagen® Plus, our premium pharmaceutical-grade NAD+ therapy featuring Niagen™ IV and injectables, available exclusively at clinics with a prescription (www.niagenplus.com)
Our robust patent portfolio protects NR and other NAD+ precursors. As pioneers in NAD+ technology, we continue to demonstrate our commitment to excellence, innovation, and integrity through our two California locations (Tustin and Westwood) and our premier research Laboratory & Innovation Center in Longmont, CO.
Visit www.niagenbioscience.com for press releases, news, and financial information.
Interested in joining our team? Explore career opportunities at https://jobs.lever.co/niagenbioscience
*Based on the top selling dietary supplement brands by revenue per the largest U.S. e-commerce marketplace. (1/1/24-12/31/24)
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