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System1 operates an industry-leading responsive acquisition marketing platform (RAMP) powered by AI & machine learning.
The Role
The role involves creating and executing a social strategy to enhance MapQuest's brand presence on multiple platforms, managing content, and analyzing performance to drive engagement and growth.
Summary Generated by Built In
We’re seeking a creative, strategic, and data-driven Social Growth Strategist to own MapQuest’s organic social presence across platforms and consistently drive attention, engagement, and love for the brand.
You’ll design and lead the overall social strategy, define our brand voice for a new era, partner with creators and influencers, and turn cultural moments into brand moments — building MapQuest’s next chapter in the process.
About MapQuest:
For nearly three decades, MapQuest has helped hundreds of millions of people get where they’re going — and we’re just getting started. As we build the next chapter of our brand, we’re reimagining how people discover, share, and talk about navigation, local discovery, and travel.
We’re looking for a social media leader who’s excited to shape and amplify one of the most iconic brands on the internet — turning nostalgia and brand recognition into next-generation relevance, cultural presence, and growth.
Why Join MapQuest?
This is a rare opportunity to help write the next chapter for a brand millions already know and love — and make it matter for a new generation. You’ll have the creative freedom to shape how the world sees and talks about MapQuest, and the support to turn bold ideas into reality.
This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.
What You'll Do:
- Own and execute a cross-platform social strategy — across Threads, TikTok, Instagram, LinkedIn, YouTube Shorts, and X/Twitter — that grows MapQuest’s reach and relevance.
- Build and manage a content calendar that aligns with launches, campaigns, trends, and brand milestones.
- Lead influencer and creator strategy: identify key creators, manage outreach and partnerships, and launch influencer-driven campaigns that amplify MapQuest’s story.
- Create and guide compelling content — from memes and viral-ready short-form videos to series concepts and thought-leadership posts — tailored for each platform.
- Analyze performance and report insights, iterating based on what’s working and optimizing for growth, engagement, and brand lift.
- Stay ahead of platform trends, emerging formats, and cultural conversations — and act quickly to capitalize on them.
- Work closely with product, design, and leadership teams to ensure brand voice, visual identity, and storytelling are cohesive and impactful.
What We're Looking For:
- 5+ years of experience in social media strategy, creator marketing, or content growth roles
- Proven success growing channels and building engaged communities from the ground up
- Strong understanding of the TikTok, Instagram, and YouTube influencer landscape — from discovery to deal-making to campaign execution
- A creative thinker who understands storytelling, virality, and what makes people share
- Analytical mindset with the ability to interpret data and translate it into action
- Exceptional writing and communication skills, with a strong sense of brand tone and voice
- Highly collaborative and proactive — able to move fast, test often, and adapt quickly
Bonus Points:
- Experience scaling a legacy or iconic brand into a modern social presence
- Comfortable being on-camera or directing talent/UGC content
- Experience with paid social, affiliate programs, or UGC-driven campaigns
What We Have To Offer:
- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events
The U.S. base salary range for this full-time position is $133,000 - 182,875 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.
System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.
Employees near office locations are returning to the office.
Equal Employment Opportunity:
System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Top Skills
Instagram
LinkedIn
Threads
Tiktok
X/Twitter
Youtube
What the Team is Saying
Siera Don
Senior Software Engineer
Pablo Vazquez
HRIS Analyst
Bijan Pourhamzeh
Machine Learning Engineering Manager
Lila Hunt
VP, Display
Jaime
DevOps Engineer
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The Company
What We Do
We are an omnichannel customer acquisition platform with offices throughout the US, Canada and Europe. System1 builds desktop and mobile apps, search engines, and online publications that empower consumers with information while respecting their privacy. We also operate brands that include CouponFollow, Startpage and MapQuest. System1 is a champion of AI technology, investing in the first legal AI called Vinny after the movie "My Cousin Vinny"!
Why Work With Us
Our growing team of over 200 people is an incredible cohort of engineers, product managers, data scientists, & buy- and sell-side ad/mar tech experts. Together, we have grown globally through Best-In-Class hiring and complimentary business acquisition, and we are JUST getting started.
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System1 Teams
Product + Tech Team
About our Teams
System1 Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid policy allows employees to work with their teams in the office and also remotely. Teams have decided what works best for them and the employees on their teams.
Typical time on-site:
Not Specified
