Senior Salesforce Data360 Product Owner (Hybrid)

Posted Yesterday
Be an Early Applicant
2 Locations
Hybrid
99K-167K Annually
Senior level
Insurance
The Role
Own the vision, strategy, and roadmap for the enterprise Salesforce Data360 customer unification platform. Bridge business and technical teams to deliver governed, actionable data, integrate with Salesforce Marketing Cloud, Relate, GCP and other tools, and drive segmentation, campaign measurement, and customer journey capabilities. Lead product framework, stakeholder collaboration, change management, and measure business readiness and success.
Summary Generated by Built In
The Senior Salesforce Data360 Product Owner will own the vision, strategy, and roadmap for Salesforce Data360, our enterprise’s core customer unification platform. You will ensure the delivery of high-quality, governed, and actionable data that empowers teams to drive customer-focused innovation, identify growth opportunities, and make data-driven decisions. You will act as the bridge between business and technical teams. By integrating with Salesforce Marketing Cloud, Relate, GCP, and other marketing tools, you will help enable more effective segmentation, campaign measurement, and customer journey management. You will report to the Senior Manager, Customer Experience.
In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110
Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation. Depending on the candidate pool, this position may be filled at a lower level to maintain alignment with experience and qualifications.
We will not consider candidates who require current or future sponsorship for this position

Position Compensation Range:

$99,000.00 - $167,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

  • You will develop and implement the digital/technology product framework, including methodologies, tools, and templates, to deliver and measure business readiness and success.
  • You will lead the maintenance, reviews, and updates to the framework and toolkit based on lessons learned and evolving project needs.
  • You will oversee customer and user empathy collaboration; identifies pain points and evaluates opportunities to solve them, determining what gets built to support product; leads with broader decision making within product suite.
  • You will conduct deep collaboration across business technology and user experience, including with leadership, project teams and other relevant internal and external stakeholders, to create change-transformation deliverables, including but not limited to business case for change, leadership strategy, change impact assessment, stakeholder assessment and engagement plan, change agent network, change readiness assessments, change strategy and implementation plan, communications and training strategy and plan.


Specialized Knowledge and Skills Requirements

 

  • Demonstrated experience providing customer-driven solutions, support or service.
  • Demonstrated understanding of the technology industry and data science space, including current and emerging digital solutions and trends.
  • Demonstrated experience leading multiple customer-facing digital/technology products.
  • Extensive knowledge of agile methodologies, managing data and tech projects, industry standards and best practices.
  • Extensive knowledge and understanding of the market, users, and landscape of digital products and applications.
  • Demonstrated verbal and written communication skills with ability to transfer knowledge and work cross-functionally.
  • Demonstrated strong problem solving and analytical aptitude with the ability to analyze information, interpret results, formulate conclusions and provide strong consulting.
  • Demonstrated experience fostering a collaborative and cross-functional team environment.
  • Travel requirements up to 10%.

 

#LI-Hybrid

Additional Information
  • To ensure a strong start, all employees participate in our New Employee Orientation during their first week.  This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.  At times, sessions may be delivered virtually based on scheduling and availability. 
  • Offer to selected candidate will be made contingent on the results of applicable background checks
  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
  • Sponsorship will not be considered for this position unless specified in the posting

Specialized Knowledge and Skills Preferences

  • Salesforce Data360 experience and certifications
  • Marketing & Customer Segmentation experience
  • Data mapping and storytelling experience
  • Product Owner experience and certification
  • Agile experience

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [email protected] to request a reasonable accommodation.

#LI-RS1

Skills Required

  • Demonstrated experience providing customer-driven solutions, support, or service
  • Understanding of the technology industry and data science, including current and emerging digital solutions and trends
  • Experience leading multiple customer-facing digital/technology products
  • Extensive knowledge of agile methodologies and managing data and tech projects
  • Demonstrated verbal and written communication skills and ability to transfer knowledge cross-functionally
  • Strong problem solving and analytical aptitude with ability to analyze information and provide consulting
  • Demonstrated experience fostering a collaborative, cross-functional team environment
  • Willingness/ability to travel up to 10%
  • Hybrid work requirement: minimum 10 days per month onsite in Madison, WI 53783 or Boston, MA 02110
  • Must not require current or future visa sponsorship
  • Salesforce Data360 experience and certifications
  • Marketing and customer segmentation experience
  • Data mapping and data storytelling experience
  • Product Owner experience and certification

American Family Insurance Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Family Insurance and has not been reviewed or approved by American Family Insurance.

  • Pay Growth & Progression Compensation has seen multiple increases, including a higher internal minimum hourly wage effective 2025 for many customer‑facing and claims roles. These moves indicate continued investment to raise the pay floor and improve total rewards competitiveness.
  • Retirement Support The total package includes a 401(k) with company match alongside a company‑funded cash‑balance pension, strengthening long‑term financial security. This combination is positioned as a standout element within the overall benefits mix.
  • Parental & Family Support Paid parental leave was expanded in 2025 for birthing parents and for all parents, including adoptive and foster. Caregiver leave adds further family support within the leave portfolio.

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The Company
HQ: Madison, WI
16,528 Employees
Year Founded: 1927

What We Do

For more than 85 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

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