Senior Sales Manager - Togo

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Togo
Fintech • Payments • Financial Services
The Role
About the Company:

Capi helps businesses in Africa pay their international suppliers. We’ve raised over $18m from Creandum, Y Combinator, General Catalyst, Firstminute, Janngo, Kima Ventures, and some great angels from Revolut, Checkout, Stripe, Onfido, and Remitly.

Capi was founded by Mitch Riley, Scott Liddle, and Tom Watson. Mitch and Scott were COO/CFO/GC and CRO/CMO at Taptap Send, a remittance unicorn, and have spent two decades between them working in emerging markets. Tom is a third-time founder having founded Hubble and P4SD.

About the Company:

Capi helps businesses in Africa pay their international suppliers. We’ve raised over $18m from Creandum, Y Combinator, General Catalyst, Firstminute, Janngo, Kima Ventures, and some great angels from Revolut, Checkout, Stripe, Onfido, and Remitly.

Capi was founded by Mitch Riley, Scott Liddle, and Tom Watson. Mitch and Scott were COO/CFO/GC and CRO/CMO at Taptap Send, a remittance unicorn, and have spent two decades between them working in emerging markets. Tom is a third-time founder having founded Hubble and P4SD.


Role Overview

We are looking for a high-performing Sales Manager to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative.

As Togo Sales Manager, you will be responsible for growing Togo — acquiring customers, crafting sales plan and justifying those plans to the upper management. You will join our 50-person, global team at a fast-growing seed-stage fintech. We’re on a mission to transform how $670 billion in cross-border business payments are made each year in Africa. Reporting to our Head of Growth, this role will be part of our growth hub in West Africa — building a deep understanding of the market and potential customers, testing new acquisition channels, and scaling those that work to meet ambitious growth targets.

Key Responsibilities
  • Acquire new corporate customers in Togo

  • Implement strategies for retaining customers while increasing their volume with Capi

  • Drive revenue growth

  • Map out the competitive landscape in Togo (Track competitor pricing) and where Capi Money’s value proposition lies

  • Refine our sales pitch and build compelling sales materials

  • Test different acquisition channels and build new processes to scale the ones that work

  • Be the voice of the customer — and work with our product and ops team to make sure we are meeting the needs and expectations of our customers, in a localised way

Requirements:
  • 5+ years of experience as a Sales leadership position in a high-performing environment, ideally in the fintech or startup space

  • Results-driven mindset

  • Highly resourceful and organized

  • Ability to work independently

  • Location: Togo

  • Language requirements:

    • Work-level English

    • Fluent in French

Nice to Haves:
  • “No task too small” mindset

  • Previous experience at early-stage VC-backed start-up, or at top-tier consultancy, etc.

  • Previous experience working in or with emerging markets (Togo particularly)

  • Previous experience building and working with online CRM tools

  • You care about our mission and believe the current situation facing African businesses is unfair

  • Hungry for high pace, rapid growth, broad exposure, and autonomy

Additional Information
  • This is a full-time position with competitive salary, share options, and benefits

  • Ideal Start date: September, 2025 (we are aware that a notice period may need to be fulfilled and can adjust accordingly)

  • Our Mission & Values

Capi is an equal opportunity employer and welcomes candidates from diverse backgrounds.

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The Company
HQ: London
27 Employees
Year Founded: 2023

What We Do

Capi helps businesses in Africa pay their overseas suppliers. Importers of goods in Africa pay up to 10% to settle an invoice and wait weeks for the payment to arrive. We’re on a mission to give businesses in Africa the same price and speed as businesses expect in the US and Europe. We're backed by Firstminute Capital, Y Combinator, General Catalyst, Raba, Kima Ventures, Africa Fintech Collective, Musha Ventures, Four Cities, former a16z and YC partners (including Paul Graham), scouts from a16z and Sequoia, and co-founders and operators from Onfido, Taptap Send, McKinsey, Earnest, GiveDirectly, and Turquoise Mountain

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