Senior Sales Manager, Mid-Market

Posted 4 Hours Ago
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London, England, GBR
In-Office
Senior level
Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI
Do the most ambitious work of your career. Airwallex is building the future of global banking.
The Role
Lead and coach a team of 10 Account Executives serving SME and mid-market customers in the UK. Own team sales performance, pipeline management, forecasting, deal coaching, outbound motions, CRM discipline, and sales methodology adoption. Support complex opportunities, improve sales execution, develop talent, and collaborate with Marketing, Product, Partnerships, and Revenue Operations to shape go-to-market strategy and drive predictable revenue growth.
Summary Generated by Built In
About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

 
Attributes We Value

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

 

About the team

The SME & Growth Business team at Airwallex is a passionate group of collaborators and business champions dedicated to empowering small and medium-sized enterprises (SMEs) to thrive in the global economy. We combine deep financial expertise with a growth mindset, working closely with our clients to understand their unique needs and develop tailored solutions that streamline cross-border payments and unlock new revenue streams. As a team, we are driven by a desire to make a positive impact and are constantly innovating to find new ways to support the success of our SME customers.

What you'll do

As Senior Sales Manager, SME and Growth, you will lead, coach and develop a team of 10 Account Executives serving SME and mid-market customers in the UK. You will own team-level commercial performance, improve sales execution and build a predictable, data-driven revenue engine through disciplined pipeline management, forecasting and deal coaching. This is a hands-on player-coach role where you will support complex opportunities, develop Account Executive capability, strengthen outbound motions with Sales Development and Marketing, and help shape the UK go-to-market strategy. You will work closely with Product, Account Management, Revenue Strategy & Operations, GTM Partnerships and other regional stakeholders to turn customer and market insight into growth. This role is based in London.

Responsibilities:

  • Lead, coach and develop a high-performing team of 10 Account Executives serving SME and mid-market customers, setting clear expectations for customer engagement, pipeline quality, sales execution and revenue delivery.

  • Run a consistent sales operating rhythm through regular one-to-ones, call coaching, deal strategy sessions, live opportunity reviews, pipeline reviews, forecast reviews and quarterly business reviews.

  • Embed MEDDPICC, SPICED, Challenger or an equivalent sales methodology across the team, driving rigorous qualification, multi-threading, persona-based messaging, clear next steps and close planning.

  • Support strategic and complex opportunities by joining customer meetings, coaching negotiation and objection handling, engaging senior stakeholders and preserving clear Account Executive ownership throughout the sales cycle.

  • Build and improve outbound sales motions with Sales Development and Marketing by refining target segments, account coverage, messaging, outreach cadences and reporting.

  • Maintain high standards of CRM hygiene, data quality and forecasting discipline, using pipeline coverage, stage conversion, win rate, deal velocity and forecast accuracy to identify risks and prioritise action.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

  • At least 6 years of B2B sales experience, including significant experience as a closing Account Executive selling to SME, SMB or mid-market customers, and at least 2 years of frontline sales leadership experience managing, mentoring or coaching Account Executives in a quota-carrying sales environment.

  • A proven track record of meeting or exceeding individual and team sales targets, with experience owning or contributing to a team quota.

  • Experience managing complex, multi-stakeholder sales cycles from qualification through close, including discovery, value selling, negotiation, objection handling and close planning.

  • Strong practical knowledge of MEDDPICC, MEDDIC, SPICED, Challenger or an equivalent sales methodology, with the ability to train, inspect and reinforce its use across a team.

  • Strong commercial judgement, including experience managing pipeline, inspecting opportunities, forecasting accurately and maintaining disciplined CRM standards.

  • Demonstrated ability to coach, develop and performance-manage Account Executives, including providing clear feedback and addressing under-performance fairly and effectively.

  • Experience in high-growth technology, fintech, payments or financial services, together with excellent written and verbal communication skills in English.

Preferred qualifications:

  • Experience selling multi-product fintech or payments solutions, such as payments, foreign exchange, business accounts, cards or spend management, to founders, CFOs, Finance, Operations or business-owner stakeholders.

  • Experience building or scaling a sales team, market, outbound motion or go-to-market strategy in the UK, EMEA or another developing market.

  • Experience implementing sales methodologies across a team, including creating enablement materials, inspection frameworks, coaching routines and performance measures.

  • Familiarity with Salesforce and modern sales tools such as Gong, Chorus, Outreach, Salesloft or AI-enabled sales platforms, together with an interest in using data and technology to improve sales productivity.

  • Understanding of payments, KYC, AML, risk, compliance or other regulated financial-services workflows, or experience representing a company at market events and managing C-level customer relationships.

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Skills Required

  • At least 6 years of B2B sales experience, including significant closing Account Executive experience selling to SME, SMB, or mid-market customers
  • At least 2 years of frontline sales leadership experience managing, mentoring, or coaching Account Executives in a quota-carrying environment
  • Track record of meeting or exceeding individual and team sales targets, including owning or contributing to a team quota
  • Experience managing complex, multi-stakeholder sales cycles from qualification through close
  • Experience with discovery, value selling, negotiation, objection handling, and close planning
  • Practical knowledge of MEDDPICC, MEDDIC, SPICED, Challenger, or an equivalent sales methodology
  • Ability to train, inspect, and reinforce sales methodology use across a team
  • Commercial judgment, including pipeline management, opportunity inspection, accurate forecasting, and disciplined CRM standards
  • Ability to coach, develop, and performance-manage Account Executives
  • Experience in high-growth technology, fintech, payments, or financial services
  • Excellent written and verbal communication skills in English
  • Experience selling multi-product fintech or payments solutions to founders, CFOs, Finance, Operations, or business-owner stakeholders
  • Experience building or scaling a sales team, market, outbound motion, or go-to-market strategy in the UK, EMEA, or another developing market
  • Experience implementing sales methodologies across a team, including enablement materials, inspection frameworks, coaching routines, and performance measures
  • Familiarity with Salesforce and modern sales tools such as Gong, Chorus, Outreach, Salesloft, or AI-enabled sales platforms
  • Interest in using data and technology to improve sales productivity
  • Understanding of payments, KYC, AML, risk, compliance, or regulated financial-services workflows
  • Experience representing a company at market events and managing C-level customer relationships

What the Team is Saying

Airwallex Compensation & Benefits Highlights

  • Healthcare Strength U.S. postings consistently list medical, dental, and vision insurance alongside short- and long-term disability, basic life insurance, and mental-health resources such as Modern Health. Employer materials emphasize well-being benefits within a consistent total-rewards philosophy.
  • Leave & Time Off Breadth Multiple U.S. job descriptions specify 20 vacation days plus 12 company holidays, with additional items like birthday and volunteer leave cited in public materials. This indicates a clearly articulated time-off framework that goes beyond a basic baseline.
  • Equity Value & Accessibility Employer pages highlight RSUs as a meaningful part of compensation alongside salary and bonuses, with twice-yearly performance/promotion review cycles. Equity is positioned as accessible to eligible roles and tied to the company’s growth trajectory.

Airwallex Insights

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The Company
HQ: San Francisco, CA
2,300 Employees
Year Founded: 2015

What We Do

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000+ businesses worldwide – including Brex, Navan, Qantas, SHEIN, McLaren and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Why Work With Us

Airwallex was founded by people told their idea was unreasonable, and we've hired that way ever since. We move fast, think globally, and give you ownership from day one. If you want to pioneer global finance at scale alongside the ambitious, let's talk.

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Airwallex Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At a global level, we have a strong in-office culture. We’ve invested in world-class office space in hub cities around the world. We see the benefits of in-person conversation, mentoring, and knowledge-transfer as vital to our long-term success.

Typical time on-site: Not Specified
HQSan Francisco, US
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