Confido is the AI infrastructure powering CPG brands from deduction to production plan. We unify cash application, deductions, disputes, trade promotion management, forecasting, demand planning, and analytics in one integrated platform. The result: measurable time savings, smarter top- and bottom-line decisions, and the speed to scale.
Confido is trusted by 200+ brands managing $20B+ in revenue, including OLIPOP, Simple Mills, Dr. Squatch, Tropicana, and more.
We’ve achieved best-in-class growth and recently raised a $15M Series A led by Footwork Ventures and Y Combinator to accelerate our momentum.
Today, we sell 2 products: (1) an accounting automation product that helps brands automate more than 1 million transactions a year and (2) a forecasting product that helps brands forecast more than $1B in retail sales.
What you’ll do:Identify High Potential Accounts: Build lists of relevant accounts that should be Confido customers
Outbound: Send target accounts high quality outbound messages
Build the Tech Stack: Identify gaps in our infrastructure and find vendors to mitigate the gaps
Relevant experience: 1+ year meeting and exceeding quota in an SDR / BDR role or 1+ year of experience in consulting, investment banking or investing
Exceptional Written Communication Skills: Ability to create creative and compelling content that resonates with our various buyer personas
Deep Customer Empathy: You’re excited to learn about our buyers and understand their problems
Analytical: You can measure what’s working and adapt to market feedback
Hunger to win: We’re not hiring you to be a career SDR, we’d like to see you expand into a role with increasingly expanded responsibility in 8-12 months
$90k to $110k Base Salary + Uncapped Commission --> $140k to $160k OTE
.05% to .1% Equity
Paid Relocation
Fully paid healthcare
Based full-time in our NYC office with regular travel
Equity
Paid Relocation
Unlimited PTO
401(K) through Vestwell
Provided MacBook
Fully Paid Health, Dental, and Vision plans
Catered Lunches on Fridays
Nightly Team Dinners for those staying past 6:30pm
Unlimited coffee and snacks featuring our brands
Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Skills Required
- 1+ year meeting and exceeding quota in SDR/BDR role
- 1+ year of experience in consulting, investment banking, or investing
- Exceptional written communication skills
- Ability to analyze market feedback
Confido Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Confido and has not been reviewed or approved by Confido.
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Fair & Transparent Compensation — Pay is positioned as top‑decile with explicit base‑salary ranges publicly listed for multiple New York roles, and employer materials highlight compensation transparency. Feedback suggests candidates can anchor expectations on concrete ranges at various levels.
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Equity Value & Accessibility — Equity is consistently included alongside cash in role descriptions, with publicly shared grant ranges for certain positions and leadership roles noting meaningful ownership. This framing indicates ownership is a standard, visible component of total compensation.
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Healthcare Strength — Healthcare is described as company‑covered across medical, dental, and vision, and several postings specify fully paid healthcare. This signals strong employer subsidy for core health coverage.
Confido Insights
What We Do
Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — we're a tech company that understands CPG.
