Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact:
As a Senior Product Marketing Manager for Partner Experience, you will play a pivotal role in showcasing Xero’s unique value for our accountant and bookkeeper community via our digital partner experience and loyalty program.
This is an exciting opportunity to become the go-to expert on key programs that are essential for enhancing Xero’s engagement with our accountant and bookkeeper community. By gaining a deep understanding of the market landscape and our partners’ needs, you will craft unique messaging, refine our partner engagement strategy, plan product releases, and drive the adoption of these programs through targeted marketing efforts.
What you'll do:
- Drive quantitative and qualitative research into partner needs and competitor loyalty programs to inform positioning, go-to-market strategy, and product planning
- Lead the creation and upkeep of customer-centric value propositions and ready to use messaging for target customers
- Identify most compelling evidence to back up CVPs
- Bring CVPs to life by creating internal messaging frameworks, along with rebranding partner experience programs and developing go-to-market assets
- Lead the development of go-to-market plans for Xero’s Partner Experience, including launch strategies, adoption initiatives, product releases and migration plans for existing partners
- Collaborate closely with regional and channel partners to ensure successful deployment
- Advance revenue growth across Xero’s existing customer base and prospects by developing external facing training material in addition to campaign content that drives usage
- Influence and lead complex GTM work streams, building rapport with senior stakeholders across functions to gain buy-in and prioritise objectives
- Proactively identify opportunities to grow adoption by actively staying across research, performance analytics, and feedback from customer-facing teams
- Act as the partner experience expert globally, enabling internal teams to leverage it as a powerful channel for customer engagement and revenue growth
- Partner closely with the Commercial Operations team to construct and execute tests that will inform enhancements to the design and messaging of Xero’s Partner Experience
What you'll bring with you:
- 6+ years in product marketing or related roles
- Experience working across timezones and functions
- Experience with loyalty or benefits programs
- Strong expertise in applying product marketing best practices and frameworks
- Proven ability to craft compelling messaging that connects and converts target customers
- Ability to work independently, thrive in fast-paced environments and manage ambiguity
- Proven experience in balancing long-term strategic planning with short-term execution
- Strong business acumen and a data-driven approach to decision-making
- Excellent verbal and written communication skills
- A proactive mindset with a “roll-up-your-sleeves” attitude
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Xero Compensation & Benefits Highlights
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Leave & Time Off Breadth — The U.S. package lists 21 days of annual leave, 10 days of wellbeing leave, five “Xtra” days, three year‑end company holidays, and a paid volunteer day. Global materials also point to 20+ days of annual leave and additional wellbeing time across regions, indicating broad coverage beyond the U.S.
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Parental & Family Support — Primary caregivers can receive up to 26 weeks of fully paid parental leave, with six weeks of paid partner leave. Family‑forming benefits (e.g., Carrot) and counseling/coaching access for employees and immediate family further strengthen support.
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Healthcare Strength — Medical (Cigna and Kaiser options), dental (Cigna PPO), and vision (VSP) are complemented by life, AD&D, and short/long‑term disability coverage. Modern Health mental‑health support and a funded ThrivePass wellbeing account add depth to the health offering.
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What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
