Senior Product Marketing Manager

Posted 4 Hours Ago
Be an Early Applicant
2 Locations
Hybrid
172K-185K Annually
Senior level
Artificial Intelligence • Cloud • Software • Infrastructure as a Service (IaaS)
The Role
Lead positioning, messaging, and end-to-end launches for two AI-native products serving FinOps and platform engineering. Build GTM motions, sales enablement, pricing input, and field assets; run customer research and competitive analysis; partner with demand gen and content; start as a hands-on PMM and scale the function.
Summary Generated by Built In
About PointFive

PointFive is the AI Efficiency OS. From the cloud to the coding agent, we're the only platform that manages AI spend everywhere it happens.

Engineering and FinOps teams use PointFive to make their organizations more efficient and their cloud and AI more effective. We don't just show what you spend. We show what you're wasting, and we fix it autonomously. NuBank saw ROI in 10 days. Customers average 1,200%+ ROI and a 4.9 rating on G2.

Founded by the team behind IntSights (acquired by Rapid7), PointFive recently closed a $60M Series B led by Accel, with participation from Entrée Capital and Salesforce Ventures.

Why this role, right now:

We're hiring a product marketing leader to own positioning, launch, and go-to-market for two category-defining product initiatives:
An AI-native refresh of the PointFive platform. A complete rebuild that serves both FinOps and cloud engineering workflows through our three pillars; InfraFabric, DeepWaste, and Agentic Remediation. The headline change: customers can now build their own applications and agents inside PointFive. Any FinOps use case that used to require a custom tool, a script, or a vendor can now be built bespoke — agents working on your cloud cost problems the same way you'd use Claude Code or Lovable for software. It collapses the category.

Coding agent optimization - LLM usage governance for the enterprise. A new endpoint-resident product that sits on employee machines, helps optimize how teams use LLMs, enforces governance and policy, and reports on usage with the ability to materially reduce total LLM cost without degrading output. As every company becomes an AI company, every CIO and CFO inherits a new spend category they can't see or control. This is how we solve that.
This role will define how both products land — with FinOps leaders, with platform engineering VPs, with CIOs and CTOs, and with the broader market.

What you'll do:
  • Own positioning and messaging for the refreshed platform, including category narrative, pillar-level messaging, ICP-specific value props, and competitive differentiation.

  • Lead launches end-to-end — naming, narrative, sales enablement, web, press, analyst relations, customer references, and the launch moment itself.

  • Build the go-to-market motion alongside sales and product, including sales plays, pricing and packaging input, persona-based playbooks, and the assets the field actually uses.

  • Be the voice of the customer inside the building — running win/loss, customer interviews, and message testing, then turning what you learn into sharper positioning and better content.

  • Sharpen the competitive story in a space where we compete with legacy FinOps tools, hyperscaler-native cost products, and a wave of new AI-cost entrants.

  • Partner with demand gen, content, and field marketing to make sure positioning shows up consistently across paid, owned, events, and pipeline programs.

  • Grow the function — start as a hands-on IC operator and build the PMM team behind you as we scale.

What we're looking for
  • 6–10+ years in product marketing at a B2B SaaS or infrastructure company, with at least some of it at an early-stage or hyper-growth startup.

  • A real track record of launching technical products to technical buyers — DevOps, platform engineering, FinOps, cloud, security, or AI/ML infrastructure.

  • Strong instincts for narrative. You can take a messy, ambitious product idea and turn it into a story that a CFO, a VP of Engineering, and an SRE all understand in their own language.

  • You write well. Not "good for a PMM", actually well. You can produce a launch narrative, a blog post, or a sales one-pager without it needing a rewrite.

  • Comfort with ambiguity and speed. We ship fast, decisions move, and the best PMMs here operate more like founders than coordinators.

  • Bonus: experience marketing to FinOps, cloud cost, observability, or AI infrastructure buyers. Familiarity with the agentic / AI-native product wave.

How we work

Lean team, high trust, no fluff. We use AI throughout the marketing org — Claude, Claude Code, and a modern stack — and we expect this role to do the same. We care about output and judgment, not process for its own sake.

Logistics

This role is based in Boston (alongside the marketing team) or New York (with our CPO). This is a hybrid role in office 3x a week - we like being in the room together for the parts of the job that need it.

Benefits & Perks:
  • Base Salary Range: $172,000 - $185,000 plus equity.

  • Health, dental, vision (yes, all three!), equity in something early-stage and exciting, generous PTO, 401K, meal & commuter benefits, a team that will actually challenge you and much more.

Equal Opportunity Statement

PointFive is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome candidates from all backgrounds, experiences, and perspectives to apply.

Skills Required

  • 6-10+ years in product marketing at a B2B SaaS or infrastructure company
  • Some experience at an early-stage or hyper-growth startup
  • Proven track record launching technical products to technical buyers (DevOps, platform engineering, FinOps, cloud, security, AI/ML infrastructure)
  • Ownership of positioning, messaging, and category narrative for complex technical products
  • Experience leading end-to-end launches: naming, narrative, sales enablement, web, press, analyst relations, customer references
  • Strong narrative instincts and ability to tailor messaging to CFOs, VPs of Engineering, SREs
  • Excellent writing skills; able to produce launch narratives, blog posts, and sales one-pagers
  • Comfort with ambiguity, speed, and operating like a founder in a fast-moving environment
  • Run win/loss analysis, customer interviews, and message testing to inform positioning
  • Willingness to be based in Boston or New York and work hybrid in-office three days a week
  • Experience marketing to FinOps, cloud cost, observability, or AI infrastructure buyers; familiarity with agentic/AI-native products
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The Company
0 Employees
Year Founded: 2023

What We Do

PointFive is an AI Efficiency OS and cloud cost optimization platform designed for FinOps, platform, and engineering teams. Using its proprietary DeepWaste™ Detection Engine, the company provides deep waste detection and auditable remediation across cloud, data, and AI infrastructure. PointFive transforms cloud efficiency from a reporting exercise into an operational discipline, helping enterprises reduce wasteful computing expenses and improve engineering accountability at scale.

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