Senior Product Marketing Manager

Reposted 16 Days Ago
Be an Early Applicant
2 Locations
Hybrid
172K-185K Annually
Senior level
Artificial Intelligence • Cloud • Software • Infrastructure as a Service (IaaS)
The Role
Lead positioning, messaging, and end-to-end launches for two AI-native products serving FinOps and platform engineering. Build GTM motions, sales enablement, pricing input, and field assets; run customer research and competitive analysis; partner with demand gen and content; start as a hands-on PMM and scale the function.
Summary Generated by Built In
About PointFive

PointFive is the AI Efficiency OS. From the cloud to the coding agent, we're the only platform that manages AI spend everywhere it happens.

Engineering and FinOps teams use PointFive to make their organizations more efficient and their cloud and AI more effective. We don't just show what you spend. We show what you're wasting, and we fix it autonomously. NuBank saw ROI in 10 days. Customers average 1,200%+ ROI and a 4.9 rating on G2.

Founded by the team behind IntSights (acquired by Rapid7), PointFive recently closed a $60M Series B led by Accel, with participation from Entrée Capital and Salesforce Ventures.

About the Role

We're hiring a product marketing leader to own positioning, launch, and go-to-market for two category-defining initiatives: an AI-native refresh of the PointFive platform (letting customers build their own applications and agents inside PointFive) and a new coding-agent optimization product for enterprise LLM usage governance. This role will define how both products land with FinOps leaders, platform engineering VPs, CIOs, and CTOs.

What You'll Do
  • Own positioning and messaging for the refreshed platform, including category narrative, pillar-level messaging, ICP-specific value props, and competitive differentiation.

  • Lead launches end-to-end — naming, narrative, sales enablement, web, press, analyst relations, customer references, and the launch moment itself.

  • Build the go-to-market motion alongside sales and product, including sales plays, pricing/packaging input, persona-based playbooks, and field-ready assets.

  • Be the voice of the customer inside the building — running win/loss, customer interviews, and message testing, then sharpening positioning and content.

  • Sharpen the competitive story against legacy FinOps tools, hyperscaler-native cost products, and a wave of new AI-cost entrants.

  • Partner with demand gen, content, and field marketing to keep positioning consistent across paid, owned, events, and pipeline programs.

  • Grow the function — start as a hands-on IC operator and build the PMM team behind you as we scale.

What We're Looking ForMust-have
  • 6–10+ years in product marketing at a B2B SaaS or infrastructure company, with at least some of it at an early-stage or hyper-growth startup.

  • A real track record of launching technical products to technical buyers — DevOps, platform engineering, FinOps, cloud, security, or AI/ML infrastructure.

  • Strong narrative instincts — able to turn a messy, ambitious product idea into a story a CFO, VP of Engineering, and SRE all understand.

  • Strong writing skills — able to produce a launch narrative, blog post, or sales one-pager without a rewrite.

  • Comfort with ambiguity and speed, operating more like a founder than a coordinator.

Nice to have
  • Experience marketing to FinOps, cloud cost, observability, or AI infrastructure buyers.

  • Familiarity with the agentic / AI-native product wave.

Compensation & Benefits
  • Base Salary Range: $172,000 – $185,000, plus equity

  • Health, dental, vision (yes, all three!), equity in something early-stage and exciting, generous PTO, 401K, meal & commuter benefits, and a team that will actually challenge you.

Why PointFive
  • Founders with a track record — Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category.

  • Category-defining product — DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams.

  • Early-stage leverage — Your work directly shapes the product, the culture, and the go-to-market playbook.

  • Own two category-defining launches at once — the AI-native platform refresh and a brand-new LLM governance product — in a lean, high-trust team that uses AI throughout its own workflow.

Equal Opportunity Statement

PointFive is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome candidates from all backgrounds, experiences, and perspectives to apply.

Skills Required

  • 6-10+ years in product marketing at a B2B SaaS or infrastructure company
  • Some experience at an early-stage or hyper-growth startup
  • Proven track record launching technical products to technical buyers (DevOps, platform engineering, FinOps, cloud, security, AI/ML infrastructure)
  • Ownership of positioning, messaging, and category narrative for complex technical products
  • Experience leading end-to-end launches: naming, narrative, sales enablement, web, press, analyst relations, customer references
  • Strong narrative instincts and ability to tailor messaging to CFOs, VPs of Engineering, SREs
  • Excellent writing skills; able to produce launch narratives, blog posts, and sales one-pagers
  • Comfort with ambiguity, speed, and operating like a founder in a fast-moving environment
  • Run win/loss analysis, customer interviews, and message testing to inform positioning
  • Willingness to be based in Boston or New York and work hybrid in-office three days a week
  • Experience marketing to FinOps, cloud cost, observability, or AI infrastructure buyers; familiarity with agentic/AI-native products
Am I A Good Fit?
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The Company
Year Founded: 2023

What We Do

PointFive is an AI Efficiency OS and cloud cost optimization platform designed for FinOps, platform, and engineering teams. Using its proprietary DeepWaste™ Detection Engine, the company provides deep waste detection and auditable remediation across cloud, data, and AI infrastructure. PointFive transforms cloud efficiency from a reporting exercise into an operational discipline, helping enterprises reduce wasteful computing expenses and improve engineering accountability at scale.

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