Senior Product Marketing Manager

Posted 11 Hours Ago
Be an Early Applicant
2 Locations
In-Office
163K-185K Annually
Senior level
Information Technology • Marketing Tech • Software
Talon.One is the world’s most sophisticated, API-based Promotion Engine.
The Role
Own Talon.One’s product narrative, positioning, messaging, competitive intelligence, sales enablement, and go-to-market support for enterprise buyers. Develop collateral, battlecards, solution briefs, launch messaging, ecosystem positioning, and customer-driven insights. Partner with Product, Sales, Marketing, Partnerships, and Customer Success across distributed teams, translating complex technical capabilities—including AI and machine learning—into clear business value for retail and QSR markets.
Summary Generated by Built In

ABOUT THE ROLE:

We are looking for an experienced Senior Product Marketing Manager to own a core part of Talon.One's product narrative and bring it to market. You will turn deep product, customer and competitive insight into positioning, messaging and enablement that helps enterprise buyers understand the value of Talon.One.

This is a remote role; however, you must be based on the US East Coast, ideally within commuting distance of one of our hubs: New York, Boston, or Chicago. This role requires occasional travel, estimated at up to 20-30% of the time.

 ABOUT THE TEAM:

You will join our Product Marketing Center of Excellence, a small, senior team that owns Talon.One's product narrative and go-to-market enablement globally. Reporting to our Head of Product Marketing, you will act as the AMER anchor of the team, partnering closely with our GTM teams in AMER and product teams in Berlin as well as with Partnerships, Customer Success and the wider Marketing team across the region.

 ONCE YOU ARE HERE YOU WILL:
  • Own the product narrative: Develop and evolve positioning and messaging for your product domains, ensuring a consistent, differentiated story across all channels and regions
  • Drive competitive intelligence: Build and maintain a structured competitive intelligence program, equipping Sales and leadership with actionable insights on market trends and competitor moves
  • Create sales and marketing collateral: Produce compelling assets for enterprise buyers, including pitch decks, one-pagers, battlecards and solution briefs tailored to our focus industries: Retail and QSR
  • Partner with Product: Work closely with Product Managers to translate the roadmap into market-facing narratives and launch messaging
  • Shape ecosystem positioning: Define how Talon.One shows up alongside our technology partners, supporting joint value propositions and co-marketing narratives
  • Support the AMER go-to-market: Act as the regional product marketing counterpart for our AMER Sales and Marketing teams, adapting global narratives to local market needs (and vice versa) and supporting Sales throughout the enterprise sales cycle
  • Champion the customer and market voice: Gather insights from customers, analysts and win/loss data to sharpen our positioning and inform product strategy

WHAT WE NEED YOU TO BRING TO THE TABLE:

  • Bring 6+ years of product marketing experience in B2B SaaS, ideally in martech, CRM, CEP, CDP, or commerce technology
  • Demonstrate a strong track record of building positioning, messaging and sales enablement for complex technical products aimed at business buyers
  • Show hands-on experience with building competitive intelligence systems, with tangible output including crafting battlecards and market analyses that sales teams actually use
  • Be fluent in enterprise software sales cycles and a track record of supporting a sales-led organization with the narratives, content and tools needed to win complex, multi-stakeholder deals
  • Translate technical product capabilities, including AI and machine learning, into clear business value
  • Showcase proficiency with diverse AI tools, proactively driving operational excellence and continuous workflow optimization
  • Operate independently as a senior individual contributor, comfortable being the sole product marketing presence in your region
  • Exceptional written and spoken English communication skills, with the ability to simplify complex topics without losing substance
  • Work effectively across time zones with distributed Product, Engineering and Marketing teams

WHAT'S IN IT FOR YOU:
  • $1,200 annual learning budget
  • Manage your own time off with our flexible PTO policy
  • $350 home office setup budget, a $50 monthly home office allowance
  • Freedom to work from abroad for up to 90 days worldwide
  • WeWork On-Demand access for flexible workspace solutions
  • Mental health support with nilo.health
  • Choose from top-tier Medical, Dental, and Vision plans (Blue Cross Blue Shield MA, MetLife, VSP)
  • Build your savings with our 401(k) plan, including a 100% company match on your contributions up to 4%
  • We provide 100% company-paid Life Insurance, Short-Term, and Long-Term Disability coverage

The estimated total compensation for this role is $163,400 - $185,000, though actual compensation may vary depending on factors such as relevant experience, skills, qualifications, certifications, and location. The salary range is subject to change and may be adjusted at any time.

WHY YOU SHOULD WORK FOR US:

  • The right attitude: modern methods and a diverse, creative workspace with an open and international culture
  • Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team
  • Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
  • A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware
  • High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees

Do you want this job?

We’d love to hear from you! Apply directly via the form below.

Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.

Find out more about our Candidate Privacy Policy.

Skills Required

  • 6+ years of product marketing experience in B2B SaaS
  • Experience in martech, CRM, CEP, CDP, or commerce technology
  • Track record building positioning, messaging, and sales enablement for complex technical products aimed at business buyers
  • Hands-on experience building competitive intelligence systems, battlecards, and market analyses
  • Fluency in enterprise software sales cycles and experience supporting sales-led organizations
  • Ability to translate technical product capabilities, including AI and machine learning, into business value
  • Proficiency with diverse AI tools and workflow optimization
  • Ability to operate independently as a senior individual contributor
  • Exceptional written and spoken English communication skills
  • Ability to work effectively across time zones with distributed teams
  • Must be based on the US East Coast
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The Company
HQ: Berlin
182 Employees
Year Founded: 2015

What We Do

Talon.One is building the world’s most sophisticated, API-based Promotion Engine. That means we provide the entire backend and user interface our clients need to build loyalty programs, generate coupons, track referrals, create bundles, and really any other promotion solution they can imagine — all using our rule-based engine. We believe that rewarding customers and creating incentives are an essential part of building meaningful relationships and we want to make rich, scalable promotion tools available to marketers in companies of all sizes. From our HQ in Berlin, to our offices in Boston, Birmingham and Singapore, Talon.One is made up of over 96 people from over 40 nationalities. Despite our different origins and our spread across the globe, we all have a few things in common — we love creative problem solving, we value independent thought and we want to give developers and marketers the tools they need to create promotions from scratch in a simpler, more intuitive way.

Why Work With Us

Talon.One is the first all-in-one Promotion Engine, and our technology is now the gold standard for promotion micro services. We’re strong advocates of flexibility in our product and the same is true in our working lives. We don’t believe that your job has to be the most important thing in your life. Everyone has unique reasons to feel inspired by

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