Senior Product Marketing Manager

About VSCO

For years, we've helped photographers create their work. Now we're building what comes next.

VSCO exists for photographers. Not as a side feature, not as an afterthought, but as the whole point. We build the connected system photographers rely on, and we've spent over a decade earning the trust of a global creative community that takes the craft seriously.

Photography is at an inflection point. AI is reshaping what's possible for creative work, and that's where our mission shines. VSCO is building the full photographer's workflow: from creating and editing your work, to delivering it to clients, to running your business. All of it built thoughtfully, with photographers leading the way. We believe the future of photography tools creates more space for creativity, handling the busy work so photographers can focus on the craft.

If you care about craft, community, and what technology can unlock for creative people, this is the work. We're a mission-driven and focused company where your work ships quickly, is meaningful, and reaches tens of millions of people worldwide. You'll have a real say in what we build and how we build it. We hire people who don't wait to be asked, naturally connect the dots, care about the quality of what they ship, and believe the best outcomes come from building together.

About You

We’re building Product Marketing from the ground up—and this hire is the one that makes it real. You’ll be the second PMM, partnering directly with the Director of PMM, and you’ll own a meaningful share of the function: narrative, messaging, and positioning—plus the operating system that ships launches on time and at a high bar.

This is not a coordinator role. We’re looking for a Narrative PMM who is also a Launch Operator: someone who can craft a sharp story and also run the cadence, briefs, timelines, and cross-functional details that turn strategy into shipped work.

We work fast and ship a lot. The person who thrives here brings order to complexity, builds credibility through craft, and executes with autonomy.

This role is based out of our San Francisco, CA office (minimum 3 days/week).

The Day-to-Day

• Narrative, messaging & positioning: Develop differentiated positioning grounded in customer insight and competitive reality; build messaging frameworks that scale across assets (one-pagers, sales decks, lifecycle emails, in-app copy); partner with the Director of PMM on narrative architecture for major releases; maintain consistency across all surfaces.
• Launch operations (GTM execution): Own launch planning and execution end-to-end—scoping releases, writing briefs, building timelines, and driving readiness; coordinate across Product, Marketing, Growth, Lifecycle, and Creative; translate roadmap into sequenced GTM plans with clear owners; set and run the release cadence so the right level of marketing support matches each release.
• Segmentation & targeting: Partner with Growth/Data to sharpen audiences (who we’re speaking to, what they care about, where they are in the journey); connect segmentation to messaging so targeting and in-product experiences feel personal and perform; feed learnings back into roadmap and positioning.
• In-product marketing (Lifecycle + PLG): Lead in-product messaging strategy (tooltips, empty states, onboarding flows, feature announcements) with Product; support product-led growth by identifying friction, surfacing upgrade moments, and driving activation/conversion; ensure in-product and out-of-product messaging work together with Lifecycle.
• Cross-functional influence: Be a trusted day-to-day partner to Product, Growth, Lifecycle, and Creative; show up in roadmap conversations (not just launches) to influence what gets built and how it’s sequenced; represent the customer voice internally with data and direct research.

Qualifications

• 5–8 years in product marketing (B2C or B2B SaaS).
• Narrative craft: You’ve created positioning/messaging that changed how a product was understood, talked about, or sold.
• Launch operator muscle: You’ve led GTM for multiple launches and know what “good” looks like—strong briefs, clear ownership, tight timelines, and high-quality outputs.
• Strong segmentation fundamentals; able to challenge targeting decisions and ask sharper questions of data.
• Some in-product messaging and/or PLG experience (not necessarily a specialist, but fluent in the space).
• Comfortable in ambiguity; energized by building the playbook while shipping.
• Writes with clarity and economy (no jargon, no bloated decks).
• Can manage up and across without politics.

Nice to Have

• Experience in creator economy, photo/video, or consumer subscription products.
• Familiarity with lifecycle tools (Braze, Iterable, Customer.io) and how to brief a lifecycle team.
• Startup/early-stage PMM experience building process while shipping.
• Experience creating repeatable systems and implementing them through influence.

Job Perks

• Hybrid work with an office in San Francisco, CA
• Regular in-person events to connect and collaborate
• Competitive salary & equity 
• Medical, dental, and vision insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical and caregiver leave
• Other perks including mental health resources and tech reimbursements

Why VSCO?

We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.

We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.

Compensation

The base salary for this position may vary based on several factors, including the approved job level. The base salary range for this role is $185,000 - $220,000. Salary is one component of our total compensation package. This position also qualifies for bonuses and equity (i.e. stock options). The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks are also offered for this position.

The application window for this role will be open until at least June 12, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.