Origin is building the first truly AI-native wealth manager for the mass market—bringing together money management, guidance, and financial products into a single intelligent platform. Our mission is to make sophisticated financial management accessible, simple, and automated for everyday households.
We’re building a durable, category-defining company at the intersection of AI, fintech, and consumer finance, with big ambitions for scale and long-term impact.
We are a fast-paced startup in the series B round, led by repeat founders and backed by leading VC firms like Founders Fund, Felicis, and General Catalyst.
The Role
We’re hiring a Senior Product Marketing Manager to sit at the center of Product, Growth, and Engineering — owning go-to-market strategy, lifecycle marketing, and in-product positioning.
This is a highly cross-functional, fast-moving role. You’ll partner closely with Product and Engineering to define launch gates, build GTM plans, and ensure features ship with clear positioning and measurable growth impact. You’ll also lead lifecycle marketing (email, push, in-app) to drive activation, engagement, conversion, and retention.
This role reports to the VP of Growth and will play a critical role in shaping how we scale both acquisition and LTV.
- Define and execute GTM strategies for new features and major product releases
- Partner with Product and Engineering on launch gates, timelines, and readiness criteria
- Develop clear positioning, messaging, and value propositions
- Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
- Ensure launches are measurable, impactful, and optimized post-release
- Own lifecycle strategy across email, push, and in-app messaging
- Build programs that improve activation, feature adoption, monetization, and retention
- Develop segmentation frameworks and testing roadmaps
- Continuously optimize messaging, timing, and targeting to improve engagement and LTV
- Partner with Analytics to measure cohort performance and downstream impact
- Optimize in-app marketing placements and website messaging
- Improve conversion flows and feature discovery surfaces
- Ensure consistent, compelling messaging across all customer touchpoints
- Identify friction in funnels and execute experiments to improve CVR
- Own performance metrics tied to adoption, engagement, and retention
- Use funnel analysis, cohort analysis, and A/B testing to drive decisions
- Translate insights into experiments and execution
- Focus on scalable systems that increase LTV over time
- 5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
- Proven track record partnering with Product and Engineering in agile environments
- Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
- Extremely data-driven and comfortable working in analytics tools
- Growth-minded — you think in experiments, velocity, and measurable outcomes
- Strong operator — you move quickly, take ownership, and ship
- Clear, compelling communicator who can simplify complex products
- Product launches that drive measurable feature adoption
- Improved activation and retention rates
- Increased engagement across lifecycle channels
- Higher LTV driven by strong messaging and experimentation
- Tight alignment between Product and Growth
Product Marketing at Origin is a core growth driver — not a support function. This role directly impacts how we position our product, launch innovation, deepen user engagement, and scale LTV.
If you’re excited about building at the intersection of fintech, product, and growth — and want to own outcomes, not just strategy — we’d love to meet you.
Eligibility Requirements- Candidates must be legally authorized to work in the United States.
- Origin does not sponsor visas.
Financial Benefits:
- Generous base salary
- Meaningful equity package
- Retirement 401k for USA-based Originals
Healthcare and wellness programs:
- Healthcare
- Wellness stipend
- Mental wellness program
- Unlimited access to financial planning
- Life insurance for USA-based Originals
Work-life balance:
- Unlimited DPTO
- Flexible hours (Core hours: 9 AM to 5 PM local time)
- Paid Parental Leave
Additional perks:
- Parenthood and fertility assistance
- Monthly co-working membership reimbursement
- English tutoring stipend for International Originals
- Build your home office one-time stipend
- Pick your setup (Apple, Windows) and accessories
Top Skills
What We Do
Origin is the first comprehensive money management platform for the modern workforce. We’re an integrated solution that helps your entire company manage compensation, benefits, and personal finances in a single place—side by side with financial professionals. Our team is led by repeat founders and is backed by leading VC firms like Founders Fund, Felicis and General Catalyst. We’re growing quickly and are looking for passionate people to join our global remote team.
