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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
SoFi is building the future of digital money — and SoFiUSD, our bank-issued stablecoin, is a foundational pillar of that strategy.
We’re looking for a senior Product Marketing Manager (IC6) to own end-to-end marketing strategy and execution for SoFiUSD, spanning consumer adoption and institutional distribution. This role sits at the intersection of crypto, payments, banking, and infrastructure, and will be the single threaded owner for how SoFiUSD is positioned, launched, and scaled in market.
This PMM will:
- Build trust, understanding, and usage of SoFiUSD with consumers
- Drive distribution and adoption of SoFiUSD with banks, payments networks, and strategic partners (e.g., Mastercard)
- Serve as the primary marketing POC for Product, Sales, BD, Legal, Comms, and Execs on all things stablecoin
What you’ll do:
- Define and own the global GTM strategy for SoFiUSD across:
- Consumer adoption (crypto trading, payments, transfers) including positioning and full funnel GTM strategy
- Institutional distribution (banks, fintechs, payments networks, partners) to position SoFiUSD as a credible, scalable stablecoin solution for Banks, payment networks and fintech/infrastructure providers
- Build and own SoFiUSD sales enablement capabilities including pitch decks and narratives, event strategy and execution
- Partner closely with Brand, PR and Content teams to establish SoFiUSD as the most trusted digital dollar - powering institutional money movement at scale and becoming the default dollar for consumers
- Translate product capabilities and regulatory constraints into clear, differentiated market positioning
- Align roadmap, messaging, and launch plans across Product, Legal, Risk, Comms, and Growth
- Operate with minimal oversight in a highly regulated, fast-moving space
- Anticipate risks and proactively course-correct messaging or GTM plans
- Influence senior stakeholders through clear thinking, strong POVs, and crisp storytelling
What you’ll need:
- 8–12+ years of Product Marketing experience, with senior IC scope
- Direct experience marketing crypto, blockchain, payments, or financial infrastructure
- B2B crypto or fintech experience, including:
- Partner marketing
- Sales enablement
- Institutional or platform GTM
- Proven ability to:
- Translate complex technical products into clear, credible narratives
- Work closely with Legal and Compliance in regulated environments
- Own GTM strategy end-to-end, from positioning to launch to iteration
- Comfort operating in early or ambiguous product spaces
Nice to have:
- Invest category experience and interest is a plus
- MBAs encouraged to apply
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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