Senior Product Marketing Manager

COMPANY OVERVIEW

Storesight is an AI-powered platform purpose-built by CPG executives in collaboration with leading CPG firms to transform how sales and category management teams operate. Backed by a network of 3M+ contributors, we acquire more than 6 million shelf and display images annually from nearly 50,000 locations. If you’re passionate about helping businesses maximize retail performance, revenue, and profit, join us in shaping the future of CPG innovation.

POSITION OVERVIEW

We are seeking a strategic, hands-on Senior Product Marketing Manager to build and lead our product marketing function. This role will own positioning, go-to-market strategy, product messaging, pricing & packaging strategy, and sales enablement, directly influencing revenue growth and market differentiation.

This is an ideal opportunity for a strong B2B SaaS product marketer who thrives in high-ownership environments and is excited to build from the group up. Experience selling into CPG manufacturers is a significant advantage.

ESSENTIAL DUTIES AND KEY RESPONSIBILITIES 

1. Product Marketing Strategy & Ownership
2. • Own and evolve product positioning and messaging across solutions and target markets.
   • Define and refine ideal customer profiles (ICPs), buyer personas, and value propositions.
   • Establish foundational messaging frameworks that scale across marketing and sales channels.
   • Serve as the internal expert on competitive positioning and market trends.
3. Go-to-Market Leadership
4. • Develop and execute GTM strategies for product launches, feature releases, and new market expansion.
   • Partner with Sales to align messaging to pipeline and revenue goals.
   • Drive cross-functional alignment to ensure successful launch execution.

1. Sales Enablement & Revenue Impact
2. • Create and maintain core sales enablement materials (pitch decks, one-pagers, case studies, battle cards, ROI narratives).
   • Conduct sales training on positioning and messaging.
   • Lead win/loss analysis and translate insights into strategic adjustments.
   • Partner with RevOps to evaluate pipeline contribution and conversion performance.

1. Pricing & Commercial Input
2. • Support pricing and packaging strategy through competitive and market research.
   • Provide recommendations to improve monetization and product-market fit.

1. Hands-On Content & Execution
2. • Develop high-impact messaging assets directly, including:

• • Product messaging guides
  • Launch materials
  • Strategic case studies
  • Thought leadership content
  • Partner with external contractors or agencies as needed.
  • Build scalable processes and templates for future team expansion.

1. Website & Digital Experience Ownership
2. • Own product messaging and positioning across the company website to ensure it clearly communicates our value proposition and differentiation.
   • Partner with the SVP of Marketing & the website contract team to evolve site structure, product pages, and conversion paths to better reflect our solutions and target buyers.
   • Identify opportunities to improve clarity, storytelling, and conversion performance across key digital journeys.
   • Ensure alignment between website messaging, GTM campaigns, and sales enablement materials.
   • Use performance data and user insights to continuously optimize website effectiveness.

1. Cross-Functional Leadership
2. • Act as the bridge between Product, Marketing, and Sales.
   • Provide market insight into product roadmap discussions.
   • Present GTM strategy and performance insights to leadership.

1. Build for Scale
2. • Establish foundational product marketing processes and documentation.
   • Identify hiring needs and define future team structure as growth allows.

QUALIFICATIONS

• 7+ years of marketing experience, with 4–5+ years in B2B SaaS product marketing.
• Demonstrated experience owning end-to-end go-to-market strategy.
• Experience in high-growth, performance-driven, or private equity-backed environments preferred.
• Experience marketing to mid-market or enterprise B2B buyers strongly preferred.
• Experience in retail, CPG, data, analytics, or adjacent industries is a plus.
  

BENEFITS

• Competitive salary and bonus structure
• Options plan
• Paid vacation and sick time
• Health, dental, and vision insurance
• Company-paid life insurance
• Supplemental Insurance 
• 401(k) and Company match