Our mission is to change the way developers build software.
The Role
The Senior Product Marketing Manager leads data & AI go-to-market strategies at Retool, focusing on ICP definition, messaging, market intelligence, and cross-functional collaboration.
Summary Generated by Built In
ABOUT RETOOL
Nearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling customer support workflows, building admin dashboards, and countless other processes you might not have even thought of. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re building the first enterprise AppGen platform: software that transforms natural language into production-ready code, integrates directly with business data, and meets the highest standards of security and governance. AI is redefining what it means to build software—and who gets to build it. The definition of “developer” now includes analysts, operators, and domain experts creating solutions directly. As the pool of builders widens, so does the complexity of what they need to build. The opportunity is enormous, but so is the challenge of enabling this larger community to build production-grade software safely. That means AI that understands real business data, enforces enterprise policies automatically, and empowers teams to create once and reuse everywhere with shared, trusted components.
Over 100 million hours of work has been automated by developers and domain experts using our platform, freeing them to focus on creative problem-solving and strategic initiatives that drive real business value. The people closest to knowing what needs to be built can now safely create custom solutions within enterprise guardrails. And that's a mission worth striving for.
Let's build the future together!
WHY WE’RE LOOKING FOR YOU:
The Solutions PMM team owns ICP strategy, core narrative, solutions messaging, competitive positioning, and field enablement across all segments. This role specifically leads our data & AI GTM motion—one of Retool’s most strategically important growth areas.
We’re looking for a senior technical PMM who can go beyond messaging frameworks and into direct, hands-on field credibility: someone who can define and own the data & AI ICP, go deep on fluid competitive dynamics with code generation tools, synthesize quarterly research into actionable GTM intelligence, and show up as a genuine partner to sellers on active deals.
This is a high-visibility role with real scope. If you love sitting at the intersection of market strategy, technical depth, and field execution, and you’re energized by helping a fast-moving team land its biggest bets, we’d love to meet you.
WHAT YOU’LL DO:
ICP & Persona Strategy
- Define and maintain our data & AI ICP personas, value propositions, use cases, and segment-specific messaging
- Lead quarterly industry research across all ICPs and synthesize findings into actionable GTM intelligence for the broader team
Messaging, Enablement & GTM Assets
- Develop and maintain messaging, campaign narratives, and BDR/DG maps and talk tracks
- Build win case studies and proof points across champion and/or buyer deals
- Create assets for field sellers on active deals and drive them through enablement for scale
- Work with demand gen, content, and enablement to activate messaging and associated GTM motions
Market, Analyst & Competitive Intelligence
- Own Retool’s coopetition positioning against code generation and ecosystem tools (including Claude, OpenAI, and others)
- Support the partnerships team with market context, messaging alignment, and partner-facing materials
Cross-Functional Collaboration
- Partner with our Technical Customer Experience team on messaging support and internal and external deliverables
- Collaborate with partner marketing and revenue enablement on program kickoffs, planning, and execution
THE SKILLSET YOU'LL BRING:
- 5+ years of product marketing experience at a high-growth B2B SaaS company, with meaningful time in developer tooling, data infrastructure, or AI/ML
- Demonstrated experience building ICP frameworks, persona-based messaging, and segment-specific GTM strategies
- Technical depth and AI fluency sufficient to understand how our platform works and how customers derive value from it
- Field credibility—you’re comfortable supporting sellers on active deals and translating complex market dynamics into clear positioning
- World-class writing and communication skills; you can distill complexity into clarity for both technical and business audiences
- Strong affinity for data and operations teams, with a working understanding of the tools and ecosystems they rely on
- An insatiable intellectual curiosity and genuine interest in the AI-native software development space
For candidates based in the United States, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
The base pay range for this role is $191,500 – $278,300 per year.
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
Skills Required
- 5+ years of product marketing experience at a high-growth B2B SaaS company
- Experience in developer tooling, data infrastructure, or AI/ML
- Ability to build ICP frameworks and persona-based messaging
- Field credibility in supporting sales on active deals
- Strong writing and communication skills
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The Company
What We Do
Retool is a development platform for building business software. Users can visually design apps that interface with any database or API, and switch to code to customize how their apps look and work. With Retool, developers ship more apps and move their business forward—all in less time. Thousands of teams at companies like Amazon, DoorDash, Peloton, and Brex collaborate around custom-built Retool apps to solve internal workflows. We're just getting started and growing quickly—join us!
Why Work With Us
Retools are solution drivers—whether fixing a button misalignment or enabling customers to build with the newest AI technologies, we wear many hats and act like owners. Our small teams work on big problems, pushing hard and moving quickly to create outsized impact. We hold each other accountable and celebrate together when we get it right. Join us!
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