Abnormal AI is seeking a senior product marketing manager with cybersecurity experience to join our Product Marketing team. Product Marketing at Abnormal helps Abnormal win in the market by communicating our products in a clear, precise and differentiated way. Product Marketers at Abnormal create the company’s strategic messaging and positioning, then collaborate to bring it to life at every stage of the buyer's journey, working across the sales enablement and marketing organization to drive pipeline and closed-won revenue. The senior PMM focused on Inbound Email Security will help articulate messaging and positioning, create and keep fresh product collateral, drive a consistent cadence of innovation launches at all tiers, enable internal stakeholders, and serve as a customer and analyst-facing SME on the email security market.
What you will do- Create compelling, differentiated messaging and positioning.
- Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
- Work across marketing team to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey.
- Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
- Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey.
- Conduct customer research to understand needs and requirements.
- Enable our sales teams and channel partners on the joint solution and the value proposition.
- Be a speaker externally.
- 5 years of experience in sales or marketing at a B2B SaaS cybersecurity company, with 3 years in product marketing
- Written samples of external-facing content for cybersecurity buyers.
- Experience running product launches in a high velocity environment.
- Strong technical curiosity with past examples of explaining complex technical concepts to buyers.
- Excellent written and verbal communication skills.
- Strategic thinker who is able to get to work quickly and execute independently.
- Ability to effectively influence both internal and external stakeholders across all levels of the organization.
- Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
- A passion for Abnormal's mission and the success of our customers, partners, and community
Nice to Haves
- Enjoys public speaking and evangelizing cybersecurity topics
- Experience with defining GTM strategies at growth-phase cybersecurity companies.
#LI-LM1
At Abnormal AI, certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.
Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.
Similar Jobs
What We Do
The Abnormal Security platform protects enterprises from targeted email attacks. Abnormal Behavior Technology (ABX) models the identity of both employees and external senders, profiles relationships and analyzes email content to stop attacks that lead to account takeover, financial damage and organizational mistrust. Though one-click, API-based Office 365 and G Suite integration, Abnormal sets up in minutes and does not disrupt email flow. Abnormal Security was founded in 2018 by CEO Evan Reiser, CTO Sanjay Jeyakumar, Head of Machine Learning Jeshua Bratman, and Founding Engineers Abhijit Bagri and Dmitry Chechik. The team previously built behavioral profiling and machine learning technologies at Twitter, Google and Pinterest that are being applied to solve a problem that costs organizations $1 billion per year, according to the FBI. The Abnormal Security platform stops targeted phishing, business email compromise and account takeover attacks that have never been seen before.
