Senior Product Marketing Manager

Reposted 4 Hours Ago
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Redmond, WA, USA
In-Office
106K-223K Annually
Senior level
Software • Quantum Computing • Metaverse • Infrastructure as a Service (IaaS)
The Role
Leads product marketing strategy for Microsoft’s technical audiences across cloud and AI. Translates customer, market, and audience insights into engagement strategies, narratives, customer stories, advocacy programs, and Experience Center content. Partners cross-functionally with product marketing, engineering, communications, events, customer success, and field teams. Builds scalable frameworks, influences senior stakeholders, and measures program impact on customer confidence, decision-making, and business outcomes.
Summary Generated by Built In
Overview

Microsoft is helping organizations transform through the power of AI, data, security, and cloud technologies. The Commercial Cloud & AI Technical Audience Marketing team connects audience insights, customer advocacy, technical storytelling, and experiences to help technical audiences build confidence in and adopt Microsoft solutions. We are seeking a Senior Product Marketing Manager to shape how Microsoft understands, engages, and influences technical audiences. You will translate audience and customer insights into engagement strategies, activate trusted customer and technical voices, create scalable storytelling, drive customer advocacy activities, and connect experiences across the customer journey. You will also help evolve the Experience Center program and content strategy, applying audience intelligence and customer insights to deepen technical confidence, accelerate customer decision-making, and drive measurable business outcomes. Success in this role requires the ability to move from insight to strategy to execution while influencing Product Marketing, Engineering, Communications, Events & Experiences, field teams, and other cross-functional stakeholders. The ideal candidate is a strategic, customer-obsessed marketer who thrives in ambiguity, influences effectively across complex organizations, and knows how to turn audience insight and customer proof into business impact.


Responsibilities

Lead strategic initiatives that use audience, customer, market, and business insights to shape engagement strategies and advance Commercial Cloud & AI priorities. • Translate technical audience and customer insights into compelling audience strategies, narratives, customer stories, and experiences that build trust, strengthen technical confidence, and influence decision-making. • Define and evolve the Experience Center content and engagement model, using audience insights, customer feedback, and business priorities to improve customer experiences and accelerate business outcomes. • Develop and scale customer advocacy and proof by identifying high-impact customer stories and creating opportunities to activate them across experiences, events, content, and other marketing channels. • Partner across Product Marketing, Engineering, Customer Success, Analyst Relations, Public Relations, Brand, Communications, Events & Experiences, and field organizations to connect audience strategy, customer insight, and business priorities. • Influence senior stakeholders and lead complex, cross-functional initiatives spanning technical audience engagement, customer advocacy, storytelling, and customer experiences. • Build scalable frameworks, operating models, and best practices that strengthen how Microsoft understands, engages, and creates value for technical audiences and customers. • Define success measures and use audience, customer, and business insights to optimize programs, inform investment decisions, and demonstrate measurable impact.


Qualifications
Required/minimum qualifications

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. 

Additional or preferred qualifications

• Experience defining strategy and leading complex, cross-functional initiatives across multiple teams or organizations.

• Experience translating audience, customer, market, or business insights into marketing strategies, customer experiences, or business recommendations.

• Experience developing audience engagement, customer advocacy, customer storytelling, or customer experience initiatives. 

• Demonstrated ability to influence senior stakeholders, establish shared priorities, and lead through influence in complex, matrixed organizations.

• Experience building and scaling programs, frameworks, operating models, or organizational capabilities.

• Communication, analytical, and presentation skills, with the ability to translate complex concepts for business, technical, and executive audiences. Preferred Qualifications

• Experience in enterprise technology, AI, cloud, data, security, developer technologies, or related markets.

• Experience developing marketing strategies, narratives, customer proof, or engagement experiences for technical audiences.

• Experience translating complex technical capabilities and customer scenarios into clear, credible audience narratives and customer stories.

• Experience leading strategic customer engagement initiatives such as flagship experiences, executive engagement programs, technical communities, events, or customer experience centers.

• Experience using audience, customer, market, and performance insights to inform strategy, investment priorities, and measurable business outcomes.

• Business acumen and demonstrated ability to connect marketing strategy and customer engagement to broader organizational priorities.


Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay


This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.



Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Skills Required

  • Master’s degree in Marketing, Computer Science, Business, or a related field plus 3+ years of business experience, or bachelor’s degree in one of these fields plus 5+ years of business experience, or equivalent experience.
  • Experience defining strategy and leading complex, cross-functional initiatives across multiple teams or organizations.
  • Experience translating audience, customer, market, or business insights into marketing strategies, customer experiences, or business recommendations.
  • Experience developing audience engagement, customer advocacy, customer storytelling, or customer experience initiatives.
  • Ability to influence senior stakeholders, establish shared priorities, and lead through influence in complex, matrixed organizations.
  • Experience building and scaling programs, frameworks, operating models, or organizational capabilities.
  • Strong communication, analytical, and presentation skills for business, technical, and executive audiences.
  • Experience in enterprise technology, AI, cloud, data, security, developer technologies, or related markets.
  • Experience developing marketing strategies, narratives, customer proof, or engagement experiences for technical audiences.
  • Experience translating complex technical capabilities and customer scenarios into clear, credible audience narratives and customer stories.
  • Experience leading strategic customer engagement initiatives such as flagship experiences, executive engagement programs, technical communities, events, or customer experience centers.
  • Experience using audience, customer, market, and performance insights to inform strategy, investment priorities, and measurable business outcomes.
  • Business acumen and ability to connect marketing strategy and customer engagement to broader organizational priorities.

Microsoft Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Microsoft and has not been reviewed or approved by Microsoft.

  • Fair & Transparent Compensation — Pay is presented as broadly competitive overall, with clear role/level/location variation and an emphasis on using posted ranges and band information for apples-to-apples comparisons.
  • Retirement Support — Retirement benefits are described as a standout, highlighted by a strong 401(k) match structure and immediate vesting, plus additional plan features for tax-advantaged saving.
  • Parental & Family Support — Family-oriented benefits are portrayed as a meaningful strength, with substantial paid parental leave and added supports like back-up care and adoption/surrogacy assistance.

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The Company
HQ: Redmond, WA
206,870 Employees
Year Founded: 1975

What We Do

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

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