Senior Product Marketing Manager

Posted Yesterday
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Austin, TX, USA
In-Office
146K-243K Annually
Senior level
Artificial Intelligence • Big Data • Information Technology • Security • Software
The Role
Lead messaging, positioning, and go-to-market for the Thales CipherTrust Data Security Platform. Build developer-first narratives, sales and lead-generation collateral, launch GTM programs, run integrated marketing campaigns, and support sales through competitive analysis and cross-functional collaboration.
Summary Generated by Built In
Location: Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

This position is hybrid in Austin, TX

As a Sr Product Marketing Manager within Thales Cyber Security Products (CSP) unit, you will play a key role in supporting, developing and executing overall marketing support, communicate product launches, content creation, supporting GTM programs targeting our prospects and customers. You will support the Thales CipherTrust Data Security Platform. The technologies such as data discovery and classification, encryption, key management, tokenization and data masking comprise this platform.

Key Responsibilities:

  • Define the messaging, positioning, content, and developer a go-to-market strategy to enable successful product launches and marketing campaigns.
  • Develop a “developer-first” narrative for products by understanding ecosystem needs and messaging, market trends, and competition. Develop the sales tools and lead generation tools that support the selling process of Thales CipherTrust Platform products
  • Work and collaborate with different teams including product management, engineering, marketing, and sales teams to analyze and identify competitive products strengths, weaknesses, and differentiators.
  • Build the go-to-market plan and launch marketing programs with field and channel marketing channel managers and sales to promote adoption.
  • Support sales team in sales discussions with prospects and customers.

Required Skills & Experience:

  • Bachelor’s degree in business and/or technical field of study.
  • 8+ years’ experience working as a product marketing manager of cybersecurity products, such as data security, tokenization, encryption, data masking, DSPM, data security platform, application data protection, containers, Kubernetes, Secrets Management & DevSecOps
  • Technical aptitude and experience building and communicating data security products to a data security audience.
  • Good understanding of developer and partner ecosystem audiences and their motivations, understand enterprise buyer and user personas tasked with developer tools and solutions and how to market developer solutions to them.
  • Excellent communication skills to explain and translate complex technical concepts into simple and intuitive communications.
  • Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
  • Knowledge of how to run successful developer and digital and in-person integrated marketing campaigns
  • Able to coordinate across many teams, iterate, and deliver in a fast-moving environment.
  • Ability to use LLM’s to products good quality work, fast
  • Drive to continuously learn and get better
  • Skilled using SharePoint, Teams, PowerPoint, Adobe, Salesforce, PowerBI, & Project Management Tools
  • Understanding of Post Quantum Cryptography and the future roadmap of it

Preferred Skills and Experience:

  • Master’s degree in Computer Science, Software Engineering, or IT Management field of study or another relevant field of study.

  • 7 to 9+ years of experience IT operations.

  • Marketing experience in the technology or security space.

  • Security certifications such as CISSP & CCSK

  • Experience with cloud native, datacenter, and hybrid infrastructure and applications desirable.

Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future. 

If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community! https://careers.thalesgroup.com/global/en/jointalentcommunity. You can upload your CV and our recruiters can get in touch with any new opportunities that may be of interest to you.

Why Join Us?

Say HI and learn more about working at Thales click here

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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer, including disability/veterans.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at [email protected].


The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between


Total Target Cash (TTC) 145,600.00 - 242,937.50 USD Annual

This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.


(For Internal candidate, if you need more information, please raise HR request through MyThales)


Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:

•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance

•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period

•Company paid holidays and Paid Time Off

•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program

Skills Required

  • Bachelor's degree in business and/or technical field
  • 8+ years experience as a product marketing manager of cybersecurity products (data security, tokenization, encryption, data masking, DSPM, data security platform, application data protection, containers, Kubernetes, Secrets Management, DevSecOps)
  • Technical aptitude and experience communicating data security products to a data security audience
  • Understanding of developer and partner ecosystem audiences and enterprise buyer/user personas
  • Excellent communication skills to translate complex technical concepts into simple communications
  • Experience designing sales collateral from sales conversations, interviews, and market research
  • Knowledge of how to run successful developer, digital, and in-person integrated marketing campaigns
  • Ability to coordinate across many teams and deliver in a fast-moving environment
  • Ability to use LLMs to produce good quality work quickly
  • Skilled using SharePoint, Teams, PowerPoint, Adobe, Salesforce, Power BI, and Project Management Tools
  • Understanding of Post Quantum Cryptography and its roadmap
  • Legally authorized to work in the United States at time of hire (no visa sponsorship)

Thales Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thales and has not been reviewed or approved by Thales.

  • Retirement Support Retirement plans with employer contributions and matches, profit sharing, and share purchase opportunities are emphasized across multiple regions. These elements are positioned as competitive components of total rewards.
  • Leave & Time Off Breadth Generous PTO that increases with tenure, paid holidays, and paid military, maternity, and paternity leave are described. This breadth supports work–life balance across locations.
  • Flexible Benefits Hybrid work options, flexible schedules, and parental supports such as childcare benefits and leave for sick children are available in several markets. Flexibility is presented as a core part of the employee experience.

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The Company
HQ: Paris
63,258 Employees

What We Do

Thales is a global high technology leader investing in digital and “deep tech” innovations – connectivity, big data, artificial intelligence, cybersecurity and quantum technology – to build a future we can all trust, which is vital to the development of our societies. The company provides solutions, services and products that help its customers – businesses, organisations and states – in the defence, aeronautics, space, transportation and digital identity and security markets to fulfil their critical missions, by placing humans at the heart of the decision-making process.

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