Senior Product Marketing Manager

Posted 7 Days Ago
Be an Early Applicant
Redmond, WA, USA
In-Office
106K-223K Annually
Senior level
Software • Quantum Computing • Metaverse • Infrastructure as a Service (IaaS)
The Role
Lead Microsoft Government AI marketing strategy and narrative, define go-to-market and audience engagement plans, align cross-functional teams and executives, and measure business impact to drive adoption and growth in government AI solutions.
Summary Generated by Built In
Overview

AI is redefining how work gets done, and for the first time in a generation, governments are not simply keeping pace with technological innovation, they are helping lead it. Around the world, agencies are accelerating AI adoption to modernize operations, strengthen cybersecurity, improve service delivery, and deliver mission outcomes with greater speed and impact. At Microsoft, we are helping governments harness AI responsibly and securely at scale to unlock transformative outcomes for citizens, communities, and national interests.

We are seeking a Sr. Product Marketing Manager to define and drive Microsoft's Government AI marketing strategy, narrative, and growth priorities, shaping how Microsoft brings innovative AI capabilities to Government organizations worldwide. This role sits at the intersection of AI innovation, industry strategy, and executive influence, helping define how Microsoft leads the Government AI market globally. This role is for a strategic marketer, category builder, and bold storyteller who can put themselves in the shoes of Government leaders, translate complex capabilities into clear and compelling narratives, and create the moments that drive understanding, preference, and adoption. The ideal candidate brings familiarity with how business and technical decision-makers in Government evaluate, select, and adopt AI solutions and knows how to build the messaging, assets, and experiences that move them. This role is especially critical as governments look to AI to deliver better outcomes for citizens, agencies, and national security stakeholders in an era of rapid change.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees, we embrace a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day, we build on our values of respect, integrity, and accountability to foster a culture of inclusion where everyone can thrive, at work and beyond.


Responsibilities
  • Strategic Market Leadership & Foresight: Shape Microsoft's Government AI market positioning strategy by synthesizing customer, competitive, regulatory, and technology trends into differentiated growth opportunities, investment recommendations, long-term category leadership priorities, and strategic guidance that influences product and go-to-market decision.
  • Narrative & Solutions Leadership: Define Microsoft's Government AI narrative architecture and the solution and mission scenario storylines that bring it to life, establishing the messaging framework that aligns product, field, partner, analyst, and executive engagement, and articulating how AI transforms mission and program outcomes for Government agencies.
  • Audience & Influence Strategy: Define audience engagement strategies across executive, business, technical, and mission stakeholders, ensuring Microsoft shows up with a differentiated Government AI story across the moments and channels that matter most to accelerate customer engagement, preference, and measurable business growth.
  • Go-to-Market Leadership: Define and orchestrate Microsoft's Government AI go-to-market strategy across product, sales, field, industry, communications, analyst relations, and partner organizations, driving alignment on launch moments, customer evidence, field readiness, and measurable business outcomes.
  • Executive & Cross - Company Influence: Build alignment across Product, Engineering, Industry, Sales, Communications, Analyst Relations, and Partner leadership teams to shape Microsoft's point of view on Government AI and mission transformation, and drive execution against shared business priorities.
  • Business Impact & Performance Optimization: Define success metrics and leverage data driven insights to evaluate market performance, customer adoption, field engagement, and business impact, using those signals to refine strategy, prioritize investments, and maximize growth opportunities.

Qualifications

Required/minimum qualifications

  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in product marketing
    • OR equivalent experience.

Other  Requirements

  • Citizenship & Citizenship Verification: This role will require access to information that is controlled for export under U.S. export control regulations, potentially under the International Traffic in Arms Regulations or the Export Administration Regulations.  As a condition of employment, the successful candidate will be required to provide proof of citizenship, U.S. permanent residency or other protected status under 8 U.S.C. § 1324b(a)(3) for assessment of eligibility to access the export-controlled information.  To meet this legal requirement, citizenship will be verified via a valid passport.

Additional or preferred qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing 
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing 
    • OR equivalent experience.
  • Demonstrated track record of success in product marketing, product management, and GTM strategy and execution
  • 6+ years’ experience in product marketing, including market strategy, narrative development, go-to-market execution, and content strategy leadership.
  • Demonstrated experience defining market strategy and category narratives and influencing investment or go-to-market priorities across complex cross-functional organizations, ideally for AI, cloud, security, or data platforms.
  • Professional experience leading industry go-to-market strategy and developing industry narratives that drive measurable business outcomes.
  • Experience marketing AI, cloud, security, data, or mission-critical technology solutions to Government, Public Sector, Defense, Intelligence, or other highly regulated industries.
  • Experience influencing senior leaders and executive stakeholders across engineering, product, sales, marketing, and partner organizations to drive strategic outcomes.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay


This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.



Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Skills Required

  • Master's degree in Marketing, Computer Science, Business or related field and 3+ years experience, OR Bachelor's degree in Marketing, Computer Science, Business or related field and 5+ years experience, OR equivalent experience.
  • Provide proof of citizenship, U.S. permanent residency, or other protected status for assessment of eligibility to access export-controlled information.
  • Demonstrated track record of success in product marketing, product management, and go-to-market strategy and execution.
  • 6+ years experience in product marketing including market strategy, narrative development, go-to-market execution, and content strategy leadership.
  • Experience marketing AI, cloud, security, data, or mission-critical technology solutions to Government, Public Sector, Defense, Intelligence, or other highly regulated industries.
  • Experience influencing senior leaders and executive stakeholders across engineering, product, sales, marketing, and partner organizations.

Microsoft Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Microsoft and has not been reviewed or approved by Microsoft.

  • Fair & Transparent Compensation Pay is presented as broadly competitive overall, with clear role/level/location variation and an emphasis on using posted ranges and band information for apples-to-apples comparisons.
  • Retirement Support Retirement benefits are described as a standout, highlighted by a strong 401(k) match structure and immediate vesting, plus additional plan features for tax-advantaged saving.
  • Parental & Family Support Family-oriented benefits are portrayed as a meaningful strength, with substantial paid parental leave and added supports like back-up care and adoption/surrogacy assistance.

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The Company
HQ: Redmond, WA
206,870 Employees
Year Founded: 1975

What We Do

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

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