At Arbor, we’re on a mission to transform the way schools work for the better.
We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.
Our MIS and school management tools are already making a difference in over 12,500 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn.
About the roleAs a Senior Product Marketing Manager at Arbor, you will be a senior leader within our growing Product Marketing team. You will take true ownership of a core range of Arbor products—driving product differentiation, spearheading new feature releases, supercharging sales enablement, and accelerating product adoption.
Product Marketing at Arbor sits at the powerful intersection of Product, Sales, and Customer Success. Your mission will be to ensure our commercial teams are world-class advocates for our product, while ensuring our customers deeply understand and love the value Arbor brings to their day-to-day.
The Key Dimensions of Product Marketing at Arbor:
- Go-To-Market: Successfully collaborate with our Product team to launch high-impact new features and products.
- Sales Acceleration: Competitively position Arbor products to boost win rates and shorten sales cycles.
- Customer Success: Drive the adoption of key features to directly support customer retention, renewals, and NRR growth.
- Commercial Enablement: Ensure all frontline commercial teams are fully equipped to showcase Arbor at its absolute best.
Planning & Strategy
- Shape and contribute to our annual Product Marketing strategy and roadmap for your dedicated product suite.
- Deeply understand our market, customer personas, and competitors, establishing yourself as the go-to internal expert whose insights directly inform company planning.
- Partner closely with our R&D teams to influence future product development based on market feedback.
Delivery & Results (Go-To-Market & Adoption)
- Define comprehensive GTM strategies, including contributing to critical packaging and pricing decisions.
- Launch new features to market, ensuring they successfully hit both commercial revenue targets and user adoption goals.
- Coordinate cross-functional launch plans, aligning Product, Sales, Marketing, and Customer Success teams seamlessly.
- Monitor user feedback and core metrics to recommend product improvements that increase user penetration and product "stickiness."
Storytelling & Sales Enablement
- Craft compelling, highly differentiated positioning and messaging that makes complex product areas feel simple and inspiring.
- Equip internal teams to masterfully articulate our product’s strengths and ROI.
- Develop world-class sales and customer collateral that hooks interest and drives awareness across your target audience.
Systems, Data & AI Innovation
- Keep a finger on the pulse of data quality and key performance metrics within Gainsight, HubSpot, and Salesforce.
- Champion the future of work: build, refine, and manage AI skills and custom agents to automate and supercharge product marketing delivery.
Requirements
- SaaS Expertise: Significant experience in SaaS product marketing (ideally B2B) with a proven track record of growing your scope and strategic influence.
- Master Storyteller: An exceptional copywriter who can take sophisticated technology and translate it into clear, compelling, and benefit-driven narratives.
- Cross-Functional Champion: Demonstrated success partnering closely with Product and Sales stakeholders, with the ability to confidently lead cross-functional initiatives.
- Agile & Autonomous: Excellent project management skills; you thrive in a fast-paced environment and love having the autonomy to execute your vision.
- AI-Forward: Practical experience integrating AI tools into your daily workflows to enhance output quality, experiment, or accelerate delivery.
Benefits
The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
- Life Assurance paid out at 3x annual salary
- Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
- Private Dental Insurance with Bupa
- Salary sacrifice Pension provided by Scottish Widows
- Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
- 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
- Access to services such as Calm and Bippit (financial wellbeing coaching)
- All of our roles champion flexible working and we are happy to discuss what this means to you
- Social committees that plan team, office and company wide events to bring people together and celebrate success
- Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
- Volunteer with a charity of your choice for a day each year
- Phone screen
- 1st stage
- 2nd stage
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at [email protected].
Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.
Arbor Education is an equal opportunities organisationOur goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.
Skills Required
- Significant experience in SaaS product marketing (ideally B2B)
- Exceptional copywriting and storytelling skills to translate complex technology into clear messaging
- Proven success partnering with Product and Sales and leading cross-functional initiatives
- Excellent project management skills; ability to work autonomously in a fast-paced environment
- Practical experience integrating AI tools or custom agents into workflows
- Familiarity with Gainsight, HubSpot, and Salesforce metrics and data quality
What We Do
At Arbor, we’re on a mission to transform the way schools work for the better. You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way. At Arbor, we passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job. Arbor is the fastest-growing MIS today. Over 3,800 schools and MATs use our tools to work more collaboratively, free staff from busywork and drive their schools forward. We know any technology is an investment, in both time and cost, so everything we do is designed with schools to make a real difference. Each year, we measure our impact on the metrics that matter most - like saving staff time and getting greater insight into your data - to hold ourselves accountable. We’re building a platform and products we believe in - as well as strong, diverse team of experienced specialists, ex-teachers and Edtech engineers passionate about making a difference to the sector. Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere.
