- A diverse team of 600 Malters across 6 European countries
- A culture that champions equality (50% of our Comex are women) and inclusive growth
- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
- A mission to give everyone the freedom to work differently
HOW TO JOIN THE MISSION? 🚀
As Senior Product Marketing Manager, you will be our internal authority on Malt’s pricing architecture, competitive landscape, and product GTM strategy. Reporting directly to the VP of Product Marketing, you will own Malt’s pricing and packaging strategy end-to-end, bridging Product, Commercial, Finance, and Marketing to translate product value into scalable revenue models. You lead willingness-to-pay analysis, analyst relations and commercial alignment to maximise yield, market penetration and long-term customer value.
Key Responsibilities ✨
1 - Pricing & packaging strategy, design, and delivery:
▪ End-to-end ownership: Own Malt’s global pricing and packaging strategy, fee structures, and monetisation models.
▪ Strategy execution: Pick up and drive ongoing pricing redesign initiatives, translating ground-level frameworks into fully operationalised plans, price points, and feature configurations.
▪ Market & value research: Conduct ongoing willingness-to-pay research, market benchmarking, and customer value analysis to refine tiering, discount governance, and add-on structures.
▪ Financial & commercial alignment: Partner with Finance, Product, Operations, and Sales to operationalize updates to pricing models, contract terms, and Salesforce workflows. Align monetisation with key business metrics (e.g., CAC, LTV, retention).
2 - Product partnership:
▪ Inform product strategy: Serve as the strategic PMM partner to Product Management, bringing holistic market, pricing, and competitive insights to inform and shape the core product roadmap.
▪ Cross-functional enablement: Ensure full internal visibility into roadmap changes and strategic launches across revenue, marketing, and operational functions.
3 - Segmentation, positioning, and messaging:
▪ Framework development: Build and refine customer personas, vertical segmentation, and messaging frameworks that differentiate Malt in the market.
▪ Sales collateral: Develop core sales collateral, including primary pitch decks, value propositions, and buyer guides.
4 - Competitive and Market Intelligence:
▪ Intelligence grounding & tooling: Build Malt’s competitive intelligence function from the ground up, including the rollout and management of competitive intelligence tools like Crayon.
▪ Strategic & tactical insights: Translate competitor moves, industry trends, and internal customer signals into actionable guidance for leadership.
▪ Field sales enablement: Develop high-impact battlecards and objection-handling tools to enable commercial teams in competitive deals.
5 - Analyst relations:
▪ Analyst engagement: Manage ongoing relationships with key industry analyst firms, serving as the main point of contact for routine briefings and periodic assessments.
▪ Market standing: Translate positive analyst ratings, market reports, and competitive badges into strategic marketing collateral to build trust with enterprise buyers.
About you 🧑🚀
- 5–10 years of experience in B2B SaaS product marketing or strategy, with deep expertise in pricing, packaging, monetisation, and willingness-to-pay models.
- Strong cross-functional leader with exceptional stakeholder management skills across Product, Commercial, and Finance teams, and a proven ability to manage multiple projects simultaneously.
- Strategic & analytical mindset: Highly structured thinker who absorbs complex quantitative/qualitative data and rapidly forms actionable strategic recommendations quickly.
- Cross-functional influencer: Excellent stakeholder manager who easily builds rapport across Commercial, Product, Finance, and Marketing organisations.
- Adaptive communicator: Highly flexible in communication style across multi-cultural teams and varied organisational seniority levels. You are comfortable working in dynamic environments and have a high tolerance for ambiguity, seeking to unravel complexity and to lead and define new processes, answers and solutions.
- Active learner & dot-connector: Possesses a continuous learning mindset with strong project management skills and an ability to independently connect business trends to strategic opportunities.
- We request that all applications and CVs be submitted in English.
How to join the mission? 🚀
- First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (45 minutes - virtual)
- Interview with your future manager, Natasha Samuel, VP Product Marketing, to dive into a case study, explore your background and core competencies, and evaluate team and Malt fit. (1 hour 15 minutes - In-person London or virtual Paris)
- Case study interview, covering commercial engagement, product strategy, and market positioning. (1 hour )
- Final interview with our Chief Marketing Officer to discuss Malt’s long-term vision and overall cultural and team fit. (45–60 minutes)
Skills Required
- 5–10 years of experience in B2B SaaS product marketing or strategy
- Deep expertise in pricing, packaging, monetization, and willingness-to-pay models
- Strong cross-functional leadership and stakeholder management across Product, Commercial, and Finance teams
- Ability to manage multiple projects simultaneously
- Strategic and analytical mindset with the ability to translate quantitative and qualitative data into actionable recommendations
- Excellent communication and relationship-building skills across multicultural teams and varied seniority levels
- Comfort working in dynamic environments with ambiguity and defining new processes and solutions
- Strong project management skills and ability to connect business trends to strategic opportunities independently
What We Do
Malt is a platform that connects businesses with freelancers, finding the perfect match for every project. Our mission is to provide everyone with the freedom to choose what work they do and who they do it with. By helping to redefine the world of work and the relationships we have with it we hope to empower everyone to shape their careers to fit exactly what they’re looking for. Malt was founded in 2013 by Vincent Huguet and Hugo Lassiège, who were both joined by Alexandre Fretti as Co-CEO in 2020. In March 2022, Malt acquired Comatch, enabling us to create a dedicated category for independent management consultants and interim executives where clients can access vetted expertise, known as Malt Strategy. We have now gained the trust of more than 550,000 freelancers and 70,000 clients, becoming one of the leading marketplaces for freelance talent. We are currently operational in nine countries and regions: Belgium, France, Germany, the Netherlands, the Nordics, Spain, Switzerland, the UAE and the UK. Malt has evolved into a successful scaleup with more than 700 employees from 44 different nationalities, who share the same values of care, ambition, joy and autonomy. Join us and become part of the future of work!
