GTM Solutions, Practice Lead

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.
Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.
1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.
We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.
Joining Legora means three things.

• We lean in: ownership over titles, outcomes over intentions.

• We fight for excellence: high standards, direct, ego-free feedback.

• We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts.

If you’re driven by impact, pace, and raising the bar. This is the place.

The Role

We are hiring a GTM Solutions, Practice Lead to own how Legora goes to market across solutions, practice areas, and the segments that make up our ICP. This role sits at the center of Legora's commercial engine translating what the product can do into what specific buyers actually buy.

Legora aOS is the agentic operating system for legal work. But legal is not a monolith. An in-house counsel at a Fortune 500 company, a litigator at an AmLaw 50 firm, and a corporate associate at a magic circle firm are buying AI for different reasons, even when they're looking at the same product. This role exists to make sure each of them sees Legora as built specifically for them. You'll take the operating-model narrative for how an AI-first legal team works and adapt it into practice- and segment-specific playbooks: positioning, proof points, and materials that translate our platform's depth into concrete reasons to buy. The sharpness of that translation is what determines whether we win the room or get bucketed alongside every other AI vendor in the market.

The ideal candidate has spent the better part of a decade owning solutions or vertical product marketing in high-growth enterprise SaaS or AI environments. They know how to take a single product and shape it into distinct, buyer-specific narratives without fragmenting the brand or diluting the message. They understand how to partner with sales on the deals that matter, how to build the materials that move pipeline, and how to land a launch that holds together across product, sales, and customer-facing teams. They are exceptional writers and storytellers who can turn a generic capability into a specific reason to buy.

What You'll Do

• Solutions positioning: Own how Legora shows up across our core solutions — drafting, review, research, diligence, knowledge — and translate product depth into clear, defensible positioning for each.

• Practice & workflow playbooks: Build the playbooks that win in specific practices and in-house functions — adapting the operating-model narrative into the positioning, proof points, and enablement for each. Partner with our Legal Engineers to ground every playbook in how the work actually gets done, so nothing ships that a practitioner would dismiss.

• Segment strategy: Sharpen how we position across segments. Make sure the same product narrative reads unique and relevant to each.

• GTM execution: Drive the launch motions, sales narratives, and enablement that turn positioning into pipeline. Build the bill of materials sales actually uses and the customer-facing assets that close deals.

• Sales partnership: Partner directly with sales leadership on the strategic deals that define the year, and build the battle cards, decks, and customer-facing assets that move pipeline.

• Thought leadership: Translate practice-area depth into thought leadership and external storytelling alongside Growth and Demand Gen.

• Cross-functional alignment: Align with Product, Sales, and Customer-facing teams on solutions priorities.

What You Bring

• 6–8+ years in product marketing, with substantial time owning solutions, vertical, or practice-area GTM at scale

• Deep experience marketing AI, SaaS, or workflow products to enterprise or professional services buyers — legal a strong plus

• A track record of taking a single product and turning it into distinct, sharp solutions narratives that hold up in front of the most senior buyers

• Demonstrated ability to partner with sales on strategic deals and build the materials that actually get used in the field

• Exceptional writing. You should be able to point to something you've written and defend every word

• Operates with conviction in ambiguous environments and doesn't need a large support structure to produce great work

What’s In It For You

• Global collaboration: Partner with teams and clients across Europe, APAC, and North America.

• Competitive package: Comprehensive salary, benefits, and tools for success.

• Meaningful work: Your efforts shape how thousands of lawyers use AI daily.

• In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.

• Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
  Medical, Dental & Vision

  • Multiple medical plan options through Aetna and Kaiser Permanente

  • HSA or Healthcare FSA (based on plan selection)

  • Dental plans via MetLife

  • Vision plans via Vision Care

  Family Support

  • Generous parental leave

  • Free access to Maven Clinic

  • Dependent Care FSA

  • Free One Medical membership for employees and dependents

  Additional Perks

  • Pre-tax commuter benefits

  • Life Insurance + STD/LTD

  • 401(K) with generous company match

  • Unlimited PTO

  • Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more

Legora is an Equal Opportunity Employer

At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.