Welcome to Planet. We believe in using space to help life on Earth.
Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.
Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.
As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.
We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.
Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.
About the Role:
Planet is looking for a Senior Product Marketing Manager to lead marketing for our Global Monitoring Solutions. This portfolio serves defense, intelligence, and government customers who need to understand what is changing across large areas over time — built on Planet's daily broad area monitoring and pattern of life analysis.
This role asks for real depth in the mission. You'll need to understand the people involved in this work — intelligence analysts, operations managers, and senior political and military leadership — and what they're trying to accomplish. That understanding is what shapes our messaging and what we bring back to Product to inform where the roadmap should go. You'll partner closely with Industry Marketing, Product, Sales, and Enablement, and you'll often be the person in the room who can translate between the technology and the mission.
This is a full-time, hybrid role which will require you to work from our San Francisco or Washington, D.C. office 3 days per week.
Impact You'll Own:
- Own the marketing plan for solutions already in the market, and lead strategy and launch for new ones, partnering with Marketing, Sales, and Enablement across the lifecycle.
- Develop the value proposition, messaging frameworks, and ICPs that align our GTM teams and speak to customers, in language they can see themselves in.
- Show how these solutions fit together and connect to the rest of Planet, and keep that clear as the portfolio grows.
- Continuously assess and improve positioning, campaigns, content, and sales effectiveness in close partnership with our GTM teams.
- Work hand-in-hand with Product, bringing customer, competitive, and market insight that sharpens how we compete.
- Build deep knowledge of the portfolio — how analysis is produced and delivered, the integration paths into customer workflows, and the roadmap — so you can explain it clearly to customer-facing teams.
- Maintain a library of product assets — solution briefs, pitch decks, battlecards, objection handling, customer vignettes, and narrative-driven collateral — that are current, compelling, and highly usable for customer-facing teams.
What You Bring:
- 6+ years of relevant product marketing experience with a Bachelor's degree (or equivalent experience) in B2G or B2B categories, demonstrating a strong understanding of how government and defense customers evaluate, procure, and decide.
- Track record of engaging hard-to-reach buyers with modern storytelling — video, customer-led narrative, formats built for how people actually consume content — and ability to tell a compelling story inside the constraints this market comes with.
- An AI-native builder mindset; you actively leverage AI tools in your day-to-day workflow to generate messaging, build solutions, and accelerate execution.
- Track record positioning and marketing B2B/enterprise products, specifically bringing zero-to-one AI or highly technical SaaS products to market.
- Experience partnering with product, sales, and executive stakeholders and communicating across leadership.
- Excellent organizational skills, self-starter with ability to collaborate across departments.
What Makes You Stand Out:
- Direct experience with maritime domain awareness, ISR, GEOINT, or persistent monitoring mission areas.
- Proven ability to articulate complex technological futures and translate them into deeply penetrating product-market fit.
- Experience working with international sales teams
- Geospatial expertise
Application Deadline:
11:45pm PT on the date stated below. Applications are reviewed on a rolling basis. This posting may be removed earlier than projected if a suitable pool of applications has been received. For this reason, we recommend applying as soon as you are able to.
Benefits While Working at Planet:
These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
- Comprehensive Medical, Dental, and Vision plans
- Health Savings Account (HSA) with a company contribution
- Generous Paid Time Off in addition to holidays and company-wide days off
- 16 Weeks of Paid Parental Leave
- Wellness Program and Employee Assistance Program (EAP)
- Home Office Reimbursement
- Monthly Phone and Internet Reimbursement
- Tuition Reimbursement and access to LinkedIn Learning
- Equity
- Commuter Benefits (if local to an office)
- Volunteering Paid Time Off
Compensation:
The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Why we care so much about Belonging.
We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging—dreaming big as we approach our ongoing work. If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride.
EEO statement:
Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights.
Accommodations:
Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to [email protected] or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.
Privacy Policy: By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
Privacy Policy (European Applicants): By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
AI in Our Interviewing Process: Planet is committed to providing an exceptional interview experience for all candidates. We currently use Metaview to better focus on candidates and less on trying to capture notes. As such, with the candidate's consent, select interviews may be recorded and include a "Planet AI Notetaker" for transcription and summarization purposes. Should an interview involve use of AI interview technologies, the candidate will receive notification and have the ability to opt out both in advance and/or real-time. Opting out will not affect one's candidacy.
Candidate AI Policy: Planet embraces Artificial Intelligence (AI) tools, and we encourage its responsible use. We understand that candidates may use various resources, including AI tools, to prepare for interviews and assessments. However, during any live interview stage or when actively completing assessments for this position, the use of AI tools—e.g. Large Language Models (LLMs), deep fake technology, etc.—is strictly prohibited unless explicitly prompted by an interviewer or assessment instructions. If you are unsure about acceptable use, please contact your recruiter for clarification. If an AI tool or similar technology is desired as an accommodation, please contact [email protected] with your request for assistance. Your message will be confidential, and we will be happy to assist you. Violation of this policy may result in disqualification of your application.
Skills Required
- 6+ years of relevant product marketing experience
- Bachelor’s degree or equivalent experience
- Experience in B2G or B2B categories
- Strong understanding of how government and defense customers evaluate, procure, and make purchasing decisions
- Experience engaging hard-to-reach buyers through modern storytelling, including video and customer-led narratives
- Ability to tell compelling stories within government and defense market constraints
- Experience actively leveraging AI tools in daily workflows
- Track record positioning and marketing B2B or enterprise products
- Experience bringing zero-to-one AI or highly technical SaaS products to market
- Experience partnering with Product, Sales, and executive stakeholders
- Excellent organizational skills and ability to collaborate across departments
- Experience with maritime domain awareness, ISR, GEOINT, or persistent monitoring mission areas
- Ability to articulate complex technological futures and translate them into product-market fit
- Experience working with international sales teams
- Geospatial expertise
Planet Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Planet and has not been reviewed or approved by Planet.
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Equity Value & Accessibility — Equity grants are highlighted as a meaningful part of total compensation, with offers often including generous equity packages and stock options. Equity is framed as a key component alongside base salary and bonus in competitive total compensation packages.
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Healthcare Strength — Health coverage is portrayed as robust, spanning medical, dental, and vision options, disability coverage, and strong mental-health support without stated visit limits. Some plan choices are described as low-cost to employees and paired with wellness perks like fitness subsidies and app subscriptions.
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Leave & Time Off Breadth — Time off is described as expansive, featuring flexible or unlimited PTO, a broad set of paid company holidays, and periodic company‑wide days off. Paid parental leave and dedicated volunteer time further extend time‑away options.
Planet Insights
What We Do
You can’t fix what you can’t see. Planet believes in using space to help life on Earth. We design, build, and operate a constellation of earth-imaging satellites that deliver a dataset of geospatial imagery used to help solve the worlds most critical problems. Planet is passionate about building a community of diversity, belonging and inclusion.
Why Work With Us
Do you want to be a part of a mission-driven agile aerospace company? Planet’s team is an inspiring mix of experts from a variety of domains, who control every component of hardware design, satellite manufacturing, image processing, and software engineering. We strive to put our team members first and foster empowering careers in space technology.
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