The Role
Seeking a seasoned Senior Email Marketing Manager to drive lifecycle and go-to-market efforts across Europe, leading global email campaigns, strategy, and execution, while ensuring compliance with regional regulations.
Summary Generated by Built In
Senior Email Marketing Manager at OKX
Location: Europe
Who we are:
OKX is on a mission to make crypto investing and trading more accessible to anyone around the world. We are building the next generation of tools to help onboard the investors and traders who have been on the fence about crypto. We are a collective of engineers, product managers, and marketers with a common passion to help decentralize finance and level the economic playing field for everyone around the world.
What we are looking for:
We are looking for a strategic and execution-driven Senior Email Marketing Manager to support and lead lifecycle and go-to-market (GTM) efforts across Europe, while also playing a core role in the planning and execution of global email campaigns.
This role sits at the intersection of GTM activation and lifecycle marketing — you’ll lead localized strategy while also shaping and shipping high-impact campaigns that engage users across multiple stages of their journey. From launching new products to driving ongoing retention, you’ll help define how OKX shows up in the inbox — locally and globally. With Europe as a key growth market, this role will be instrumental in ensuring campaigns are not only impactful and scalable but also compliant with regional regulations and tailored to local customer expectations.
You’ll be hands-on in the tools, deeply involved in content development, and work cross-functionally with product, data, design, and market teams to deliver best-in-class, personalized email experiences.
This position reports to the Senior Email Marketing Manager, Europe, and works closely with global lifecycle, brand, and product marketing teams.
Top responsibilities:
- Support and define EEA CRM Strategy: By partnering with local marketing, co-own the local email marketing roadmap—aligned with global lifecycle goals and localized for market dynamics, regulatory considerations, and user behavior.
- Global Campaign Execution & Strategy: Play a central role in planning, developing, and executing high-impact global email campaigns across OKX’s GTM' and lifecycle journey—from onboarding to retention and reactivation. Own execution end-to-end, partnering with product marketing, local market teams, and global lifecycle stakeholders to develop integrated CRM strategies for launches, promotions, and customer journeys.
- Lifecycle Innovation: Drive personalization, segmentation, and behavioral targeting across campaigns. Use data to build smarter automations and improve LTV across regions.
- Hands-On Execution: Roll up your sleeves and build campaigns in our CRM platforms. Own content, audience setup, QA, and delivery. Speed and precision are essential.
- Content & Creative Direction: Lead storytelling for your campaigns—ensuring copy, visuals, and CTAs are clear, brand-aligned, and optimized for performance. Leverage AI and collaborate with creative teams when needed.
- Performance Analysis & Optimization: Use campaign reporting, testing, and continuous improvement. Develop KPIs, implement robust A/B testing strategies, and use insights to inform future campaigns.
- Cross-Functional Collaboration: Act as a strategic CRM partner to global and regional teams—ensuring alignment across product, brand, analytics, and customer experience.
- Raise the Creative Bar: Work closely with design and brand teams to ensure our email creative is best-in-class, both locally and globally.
- Champion Culture: Bring a proactive, collaborative, and growth-minded energy to the CRM team. Lead by example.
You would be a great fit if you have the following skills:
- Minimum of 10-15 years experience in Email Marketing, CRM, Engagement Marketing or other related roles, with 5-10 years in a leadership capacity.
- Strong leadership skills with experience leading cross-functional initiatives and people leadership skill
- Experience in crypto, with a background in trading.
- Experience with exchanges. Strong knowledge of CeFi & DeFi
- Experience with creative storytelling with the ability to develop compelling email
- In depth experience in one or more of the following: 1) Marketing Automation Implementation, 2) AI adoption/transformation, 3) Data analytics ownership
- A strong collaborator. Can work closely with teams across the organization
Highlights of Perks and Benefits:
- Market competitive total compensation package
- Comprehensive insurance package
- Accrued PTO policy, company paid holidays
- Paid Parental Leave
- Employee Referral Bonus Program paid in BTC
- Company Donation Match
- More surprises when you join!
The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the [salary] / [hourly wage], a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered.
Notice: All official OKX vacancies are posted on this site. We are not affiliated with other third-party job boards except Linkedin.com, listings on other sites may be inaccurate or outdated. This is the only source of truth for applications.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Top Skills
AI
Crm Platforms
Data Analytics
Marketing Automation
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
