Senior Product Marketing Manager, Developer AI

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Role Overview
Atlassian is looking for a Senior Product Marketing Manager, Developer AI to lead the go-to-market strategy for Rovo Dev, our AI-powered solution for software development teams. You'll work closely with product, engineering, and design to help define product-market fit in a fast-moving, innovative market.
This is a great role for a marketer passionate about developers and excited to shape narrative, positioning, and launch strategy for a high-potential product. Your work will connect developers with Rovo Dev's capabilities, drive adoption, and help scale impact.
If you love launching cutting-edge products and telling stories that resonate with technical audiences, this is your chance to make a big impact at Atlassian.
Responsibilities

• Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate closely with Product Management and Design to align product strategy with market opportunities and growth potential.
• Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention. Identify friction points in the user journey and partner with Product, Growth, and Analytics to test and iterate on improvements.
• Positioning & Messaging: Develop crisp, compelling messaging that differentiates Rovo for Developers in a fast-evolving AI Developer solutions market. Ensure messaging is rooted in customer insights and resonates with technical and business audiences alike.
• Conversion Optimization: Analyze user behavior across the funnel to uncover conversion drop-offs and growth levers. Design and execute messaging, onboarding, and content experiments to improve trial, usage, and paid conversion.
• Go-to-Market Planning: Partner with cross-functional teams to launch new features, campaigns, and growth motions. Ensure launches are informed by customer needs and GTM efforts are tied to measurable business outcomes.
• Customer & Competitive Insights: Collaborate on research efforts to understand user needs, use cases, and market trends. Turn insights into actionable recommendations that influence both product direction and marketing tactics.
• Cross-Functional Collaboration: Work hand-in-hand with Product, Analytics, Design, Growth, and Sales to align on goals, share insights, and create cohesive customer experiences.

• Passionate, self-starter with a no-bullshit, can-do attitude
• 5+ years in product marketing, developer marketing, product management or strategy roles. Preferably with experience in B2B SaaS, AI, developer tools, or other technical products.
• Highly collaborative, with a proven ability to partner cross-functionally and influence without authority.
• Ability to operate autonomously, eager to jump in to get things done and don't get flustered in a fast-paced and often changing environment.
• Comfort with technical domains, particularly Developer solutions, DevOps and AI.
• Proven track record of influencing product roadmaps and go-to-market plans based on user insights and market research.
• Excellent positioning and messaging skills, with the ability to translate technical capabilities into clear customer value and compelling narratives.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $153,000 - $199,750
Zone B: $137,700 - $179,775
Zone C: $127,800 - $166,850
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .