About the Role
We’re looking for a Senior Product Marketing Manager to own and scale our competitive and market intelligence program. This is not a passive research role—you’ll be the connective tissue between what’s happening in the market and how Attentive responds across product strategy, positioning, sales enablement, and customer conversations.
You’ll monitor competitors, synthesize signals from dozens of sources, and translate them into actionable insights and assets that directly impact win rates. You’ll work at the intersection of Product Marketing, GTM, Product, Strategy, and Sales—operating as the internal authority on where Attentive leads, where we’re being challenged, and what we should do about it.
The right person for this role is equal parts analyst, storyteller, and operator. You love digging into the details, but you’re just as energized by shaping the narrative that helps a seller close a deal or a product leader prioritize the roadmap.
What You’ll Accomplish
- Own the end-to-end competitive intelligence program: define the framework, identify priority and emerging competitors, and build the monitoring cadence that keeps Attentive one step ahead
- Track and analyze the competitive landscape across martech, with deep focus on SMS, email, RCS, push, and cross-channel engagement platforms
- Maintain and continuously evolve battlecards in Klue, product comparison matrices, objection-handling guides, and win/loss summaries that directly support deal execution
- Provide direct deal support by joining competitive evaluations and churn-risk calls when specialized CI expertise can tip the outcome
- Conduct rigorous deep dives into competitor product capabilities, pricing and packaging models, new feature launches, and go-to-market strategies
- Develop high-impact internal enablement materials, including battlecards, objection-handling guides, and demo scripts, alongside client-facing competitive comparison assets and thought leadership to drive deal execution and market differentiation.
- Own the win/loss interview program and analyze CRM data to translate patterns into strategic recommendations for messaging, enablement, and product priorities.
- Build and optimize AI-powered workflows to scale intelligence gathering, synthesis, and distribution—staying ahead of the curve on how CI teams operate in 2026 and beyond
- Continuously experiment with new approaches to make the CI program faster, smarter, and more embedded in daily GTM workflows
Your Expertise
- 5+ years of experience in product marketing, competitive intelligence, strategy, or a related B2B SaaS role
- Proven track record of building and maintaining competitive enablement materials (battlecards, comparison matrices, objection guides) that sales teams actually use
- Strong analytical skills with the ability to distill large volumes of information from diverse sources into clear, actionable insights and compelling narratives
- Excellent written and verbal communication skills; you can build a polished executive brief and run a compelling sales training with equal ease
- Demonstrated ability to work cross-functionally with GTM, Product, Marketing, and leadership stakeholders—earning trust as the go-to competitive expert
- Highly organized, detail-oriented, and self-motivated; you can manage multiple workstreams and shifting priorities without losing quality
- Strong experience with AI tools and a track record of building new AI-powered workflows to increase the scale and speed of a product marketing or CI function
- Hands-on experience with CI platforms such as Klue or similar tools
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $125,000 - $160,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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Skills Required
- 5+ years of experience in product marketing, competitive intelligence, strategy, or related B2B SaaS role
- Proven track record of building and maintaining competitive enablement materials (battlecards, comparison matrices, objection guides)
- Strong analytical skills with ability to distill large volumes of information into actionable insights
- Excellent written and verbal communication skills
- Demonstrated ability to work cross-functionally with GTM, Product, Marketing, and leadership stakeholders
- Highly organized, detail-oriented, and self-motivated; able to manage multiple workstreams and shifting priorities
- Strong experience with AI tools and track record of building AI-powered workflows for product marketing or CI
- Hands-on experience with CI platforms such as Klue or similar tools
Attentive Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Attentive and has not been reviewed or approved by Attentive.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision plans, plus a fully covered One Medical membership and mental health resources. Employer-paid options and added wellness stipends indicate strong support for physical and mental wellbeing.
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Equity Value & Accessibility — Equity grants are described as significant and a meaningful component of total compensation. Market-value cash pay paired with stock helps position overall packages as competitive.
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Parental & Family Support — Generous paid parental leave, fertility and family-forming benefits, and supports such as Milk Stork and travel reimbursement for necessary medical care are offered. These provisions signal robust support for families across different needs.
Attentive Insights
What We Do
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Why Work With Us
At Attentive, you'll connect with inspiring, high-caliber people, and be encouraged to take risks, get creative, and think bigger. We're solving big problems for our customers, through our innovative AI solutions, giving employees the opportunity to thrive along the journey. The sky's the limit when it comes to what's possible.
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