Senior Product Marketing Lead

Posted 12 Days Ago
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London, Greater London, England, GBR
Hybrid
Senior level
Software • Industrial • Automation
The Role
The Senior Product Marketing Lead at CUBE develops product messaging, supports sales enablement, leads partner marketing initiatives, conducts market analysis, and coordinates product launches in a high-growth environment.
Summary Generated by Built In

CUBE are a global RegTech business defining and implementing the gold standard of regulatory intelligence for the financial services industry. We deliver our services through intuitive SaaS solutions, powered by AI, to simplify the complex and everchanging world of compliance for our clients. 

 

Why us?

🌍 CUBE is a globally recognized brand at the forefront of Regulatory Technology. Our industry-leading SaaS solutions are trusted by the world’s top financial institutions globally.

🚀 In 2024, we achieved over 50% growth, both organically and through two strategic acquisitions. We’re a fast-paced, high-performing team that thrives on pushing boundaries—continuously evolving our products, services, and operations. At CUBE, we don’t just keep up we stay ahead.

🌱 We believe our future is built by bold, ambitious individuals who are driven to make a real difference. Our “make it happen” culture empowers you to take ownership of your career and accelerate your personal and professional development from day one.

🌐 With over 700 CUBERs across 19 countries spanning EMEA, the Americas, and APAC, we operate as one team with a shared mission to transform regulatory compliance. Diversity, collaboration, and purpose are the heartbeat of our success.

💡 We were among the first to harness the power of AI in regulatory intelligence, and we continue to lead with our cutting-edge technology. At CUBE, You will work alongside some of the brightest minds in AI research and engineering in developing impactful solutions that are reshaping the world of regulatory compliance.

As Senior Product Marketing Lead at CUBE, you will be the connective tissue between our product, commercial and marketing teams - owning the narrative, positioning and messaging that underpins everything we do in GTM. Reporting directly to the CMO, this is a senior, high-impact role with significant visibility across the business and with our top-tier partners.

You will define how CUBE’s products are understood - internally by the people who sell and support them, and externally by the customers, prospects and partners we want to win. You'll translate deep technical capability into compelling market-facing value, and you'll operate with the pace and ambition that a hyper-growth environment demands.

Product Narrative & Messaging

  • Own CUBE’s product messaging framework - developing and maintaining clear, consistent, differentiated positioning across our full product portfolio.

  • Translate complex AI and data infrastructure capabilities into sharp value propositions that resonate with technical buyers, business stakeholders and senior executives alike.

  • Ensure messaging is continuously updated to reflect product evolution, competitive dynamics and market shifts.

  • Be the gatekeeper of consistency in the way we talk about our products, the lexicon used, and our capabilities and product strategy.

Sales & Commercial Enablement

  • Build and maintain a best-in-class enablement suite: pitch decks, one-pagers, battle cards, objection-handling guides, demo narratives and ROI frameworks.

  • Partner closely with Sales, BDR and Customer Success teams to ensure they have the clarity and tools to communicate CUBE’s value at every stage of the funnel.

  • Run regular enablement sessions and onboarding content to ramp new hires quickly and keep existing teams sharp.

Partner Marketing

  • Lead partner marketing strategy and execution, including co-marketing plans with CUBE's key strategic partners across the Big 4, major consultancies and technology alliances.

  • Represent CUBE in senior partner workshops and planning sessions — presenting with authority and collaborating to build joint go-to-market narratives that work for both sides.

  • Develop partner-facing collateral, joint propositions and programme materials that drive pipeline and mutual commercial value.

Market & Customer Intelligence

  • Develop a deep understanding of CUBE’s buyer personas, ICP segments and customer jobs-to-be-done, and ensure these inform all messaging and positioning decisions.

  • Conduct and synthesise competitive analysis, win/loss reviews and customer research to sharpen CUBE’s positioning and identify market opportunities.

  • Be the internal authority on how the market perceives CUBE vs. competitors, and advocate for the messaging changes needed to win.

Product Launches & Campaigns

  • Lead go-to-market planning and execution for new product launches and feature releases, coordinating across product, engineering, sales and marketing.

  • Define launch tiers, messaging hierarchies and activation plans — ensuring every launch lands clearly with the right audiences at the right time.

  • Partner with Demand Generation and Content teams to translate product messaging into campaigns, content programmes and thought leadership.

Cross-functional Leadership

  • Act as a senior voice in the marketing leadership team, contributing to strategy, planning and culture.

  • Work closely with the CMO, CPO, CRO and other senior stakeholders to align product marketing with business priorities.

  • Build and, over time, grow a high-performing product marketing function as CUBE scales.

 

Interested?

If you are passionate about leveraging technology to transform regulatory compliance and meet the qualifications outlined above, we invite you to apply. Please submit your resume detailing your relevant experience and interest in CUBE.​

CUBE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • Proven experience in product marketing for SaaS solutions
  • Strong understanding of AI and regulatory technology
  • Experience in developing messaging frameworks and sales enablement tools
  • Ability to analyze competitive landscape and customer insights
  • Excellent communication and cross-functional collaboration skills
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The Company
HQ: London
707 Employees
Year Founded: 2011

What We Do

CUBE is an established leader in Automated Regulatory Intelligence (ARI) and Regulatory Change Management (RCM). We deliver next-generation solutions that keep customers ahead of every-changing regulatory demands, enable them to reduce the risk of regulatory breaches or the propensity to miss regulations. The CUBE RegPlatform product portfolio is powered by a purpose-built regulatory AI engine (RegBrain). They track, analyse, and monitor laws, rules, and regulations in every country and in every published language to create an always up-to-date regulatory view. With over 700 employees, a global footprint across six main hubs, we can support customer needs across all time zones and territories. CUBE has c.1000 customers in banking, insurance, asset and investment management, payments and associated industries.

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