When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.
Summary:
In this role, you will combine deep expertise in healthcare Software as a Service (SaaS) with strong ability to distill complex technical features into compelling, customer-centric messaging that drives adoption and measurable outcomes. Reporting to the VP of Product Marketing, you will help define and execute go-to-market (GTM) strategies for new and existing healthcare technology products.
Responsibilities:
- Design and implement end-to-end GTM strategies, including market segmentation, launch plans, and demand-generation initiatives to achieve adoption and revenue goals.
- Develop differentiated, value-driven messaging and positioning frameworks that resonate with healthcare providers and decision-makers, addressing their unique pain points and opportunities.
- Partner with sales teams to create robust enablement materials, including pitch decks, playbooks, Return on Investment (ROI) models, and competitive intelligence tools, and deliver training sessions to boost sales confidence and effectiveness.
- Conduct, analyze, and synthesize competitive intelligence, including industry trends, customer insights, and competitor offerings to guide product positioning and roadmap priorities, as well as effective sales enablement solutions.
- Develop compelling content across formats including case studies, thought leadership articles, white papers, and webinars to engage audiences throughout the buyer's journey.
- Collaborate closely with product management, sales, and customer success teams to align product vision, customer feedback, and GTM priorities.
- Track, analyze, and optimize marketing initiatives by leveraging analytics tools, customer feedback, and sales performance data, using data to drive continuous improvement.
- Ensure alignment with key business objectives and present insights to stakeholders.
- Think strategically and creatively and meet rigorous deadlines while working in a fast -paced collaborative environment.
Qualifications:
- Relevant degree preferred in Marketing, Business, Healthcare Administration or related field. Advance degree is a plus.
- 7 or more years of relevant experience in product marketing in enterprise SaaS required.
- Experience in health tech, data platforms, cyber security or Artificial Intelligence (AI) - driven technologies is highly preferred.
- Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and manage multiple priorities effectively seems this would be required.
- Experience in executing successful product launches and GTM strategies required.
- In-depth knowledge of healthcare operations, regulatory landscapes, and technology adoption trends highly preferred.
- Ability to translate complex technical features into clear, value-focused benefits for diverse audiences, including C-suite executives and end-users required or preferred.
- Proficient in using analytics tools and frameworks to measure and optimize campaign effectiveness and market impact required or preferred.
- Exceptional storytelling, writing, and presentation skills tailored to diverse audiences.
- Experience working with both technical and non-technical teams, bridging gaps, and driving alignment across organizational levels highly preferred.
- Growth-oriented with a commitment to staying ahead of industry trends and advancing personal and professional development.
Estimated Hiring Range:
At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $135,200.00 to $236,600.00.
This position is also incentive eligible.
Vizient has a comprehensive benefits plan! Please view our benefits here:
http://www.vizientinc.com/about-us/careers
Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities
The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.
Vizient Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vizient and has not been reviewed or approved by Vizient.
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Leave & Time Off Breadth — Time off allowances are generous, with ample PTO and holidays available from day one. Separate paid volunteer days add additional protected time away.
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Flexible Benefits — Flexibility to work from anywhere for part of the year and hybrid options support work-life balance. Policies enabling remote periods complement the broader PTO structure.
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Retirement Support — Retirement benefits include a competitive 401(k) company match alongside HSA contributions on eligible plans. These elements strengthen long-term financial security within the total rewards package.
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What We Do
Vizient, Inc., the nation’s largest health care performance improvement company, serves more than 50% of the nation’s acute care providers, which includes 97% of the nation’s academic medical centers, and more than 20% of ambulatory care providers. Vizient provides expertise, analytics and advisory services, as well as a contract portfolio that represents more than $130 billion in annual purchasing volume. Vizient is based in Dallas and has offices in 20 metropolitan areas across the United States. We have 4,000 employees with a breadth of expertise, experience and compassion, who are eager to develop and implement solutions that advance health care for the greater good.
