Senior Product Manager

Posted 11 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Appliances • Industrial • Manufacturing
The Role
Leads strategy, roadmap, lifecycle management, and growth for a mobile diesel generator product portfolio. Develops market insights, product requirements, business cases, pricing, forecasts, and margin initiatives. Oversees new product development from concept through launch, monitors revenue and market share, and partners with engineering, SIOP, sales, and marketing teams on cross-functional execution and go-to-market activities.
Summary Generated by Built In
We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.


Ready to Power a Smarter World with us?

The Senior Product Manager Deliver results by managing product strategies for the assigned business unit or product portfolio (Mobile Diesel Generators). Drive annual product roadmaps and ensure the fulfillment of business objectives.


Major Responsibilities:

  • Define and execute the strategy, roadmap, and lifecycle management of the Mobile Diesel Generators product portfolio to support long-term growth and profitability.
  • Leverage customer insights, competitive intelligence, and market data to develop differentiated products that enhance customer experience and strengthen market position.
  • Evaluate product and technology landscapes to identify innovation opportunities, create product differentiation, and drive product cost optimization.
  • Define, size, and identify targeted market segments for growth opportunities; analyze the competitive and regulatory landscapes; actively identify portfolio gaps and opportunities
  • Lead new product development initiatives, including business case development, requirements definition, and cross-functional alignment from concept through launch.
  • Partner with the SIOP team to develop demand forecasts that incorporate market growth, regional trends, and product phase-in/phase-out plans.
  • Drive margin expansion through strategic pricing, product positioning, and cost optimization initiatives.
  • Monitor product performance using key metrics such as revenue, margin, and market share; adjust strategies as needed to achieve business goals.
  • Support go-to-market strategies including product positioning, product launches, sales enablement, and marketing initiatives.

Minimum Job Requirements:

  • Bachelor’s Degree, or equivalent experience in Business, Engineering, or related field.
  • 5+ years of experience in product management or related fields
  • Establishes and maintains effective relationships with a diverse range of stakeholders, key cross-functional partners, and customers. Works collaboratively rather than in isolation, actively communicating and partnering with cross-functional teams.
  • Demonstrates the ability to analyze, interpret, and organize data, and translate insights into a clear, compelling story.
  • Engages with customers and actively advocates for their needs, while prioritizing customer requirements in decision-making.
  • Possesses strong organizational capabilities to successfully manage multiple projects simultaneously.
  • Demonstrates strong understanding of business operations, strategy, and decision-making.

Preferred Job Requirements:

  • Experience managing product strategy, roadmaps, and lifecycle management for manufactured or technical products.
  • Proven success leading new product development (NPD) programs from concept through launch in a cross-functional environment.
  • Experience analyzing market trends, competitive landscapes, and customer insights to drive product strategy and differentiation.
  • Experience developing business cases, pricing strategies, and margin improvement initiatives.
  • Familiarity with forecasting, demand planning, and SIOP processes.
  • Experience in industrial equipment, construction equipment, rental industry, or related B2B markets

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Up to 30% travel and valid Driver’s License required.   


#LI-KA1

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Skills Required

  • Bachelor’s degree or equivalent experience in Business, Engineering, or a related field
  • 5+ years of experience in product management or related fields
  • Ability to build and maintain relationships with stakeholders, cross-functional partners, and customers
  • Ability to analyze, interpret, and organize data and communicate insights effectively
  • Ability to engage customers and prioritize customer requirements
  • Strong organizational skills to manage multiple projects simultaneously
  • Strong understanding of business operations, strategy, and decision-making
  • Experience managing product strategy, roadmaps, and lifecycle management for manufactured or technical products
  • Experience leading new product development programs from concept through launch
  • Experience analyzing market trends, competitive landscapes, and customer insights
  • Experience developing business cases, pricing strategies, and margin improvement initiatives
  • Familiarity with forecasting, demand planning, and SIOP processes
  • Experience in industrial equipment, construction equipment, rental industry, or related B2B markets
  • Valid driver’s license
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The Company
HQ: Waukesha, Wisconsin
3,437 Employees
Year Founded: 1959

What We Do

Generac is a leading energy technology company committed to powering a smarter world. Our purpose is to lead the evolution to a more resilient, efficient, and sustainable world through our backup and prime power systems. As a company, we are committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generators. Generac’s people contribute to the company’s growth and success by living our corporate values everyday - integrity, innovation, agility, teamwork, and excellence. We foster a culture that supports diversity, equity, inclusivity, and good corporate citizenship, globally. If you're interested in powering your future with Generac, visit www.generac.com/about-us/careers to find a position that fits your career goals and celebrated talents. #PoweringPossibilities #ThePowerOfGenerac

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