Senior Product Manager

A winning ad could change the trajectory of a mobile game. The only way to consistently find winners is to explore more, faster, and smarter than anyone else.

Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to ad networks, and continuously learn from the results. The full creative loop. Automated, and done better than humans only.     

Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals.

• Own the roadmap and vision for our client platform
• Work daily with a dedicated product squad that values speed, honesty, and winning
• Talk to clients constantly - run discovery and design-partner loops, watch real usage, and turn what you learn into product decisions
• Own adoption, engagement and retention - success means studios moving their creative workflow from internal tools and Slack into the product
• Define how AI behaves inside a customer-facing product - turn vague requests into clear production instructions, and own how that conversation feels

You are someone who:

• Is AI-native. You use AI tools in your daily work. You understand evals and can convey product taste through data. You follow model releases like others follow sports.
• Has real product craft. You care how things feel, not just what they do. You'd rather build a prototype than write a long document, and you can tell the difference between a product that works and one people love.
• Learns from customers. You'd rather watch one client use the product than read ten dashboards. Client calls give you energy, and you come back from them with sharper decisions, not just notes.
• Ships fast. You make decisions at 70% certainty. You'd rather learn from a wrong decision than wait for perfect information. You're allergic to process theater.
• Leads with substance. Sharp thinking, clear communication, no bullshit. You can walk into a room of smart people and earn their respect through the quality of your ideas.
• Is curious and direct. You dig deep, ask hard questions, and say "I don't know" when you don't.

What you bring:

• 5+ years of experience in product management
• Experience shipping customer-facing B2B products - you've owned a product that real clients log into
• Experience shipping products powered by LLMs or agentic AI
• Zero-to-one experience - you've taken a product from first users to real adoption
• Strong design partnership - you've worked closely with designers and hold a high bar for UX
• Strong analytical skills - comfortable defining and owning adoption and retention metrics
• Excellent written and verbal communication in English - you'll talk to clients directly
• Mobile gaming or user acquisition background - strong advantage
• Experience running design partnerships - strong advantage
• You actually play games - advantage