At KingMakers, we’re not here to follow the industry, we’re here to define it.
We are a proudly homegrown African company, building the future of sports and iGaming entertainment across the continent. Since our launch in 2018, we’ve created platforms that connect millions of fans to the excitement they love through our leading brands, BetKing and SuperSportBet.
From Nigeria to South Africa, we’ve rapidly grown into a powerhouse, recognized for raising standards, pushing boundaries, and shaping what’s next in our industry. Our vision is bold: to be the home where Africa plays.
Collaboration, innovation, and fearless execution define our culture. Every decision is purposeful, every interaction impactful, and every product designed to serve our players and partners with excellence.
We move fast, stay curious, and constantly raise the bar. Our mission is to deliver entertainment with integrity, innovation, and impact - because great products can change how entire communities experience play.
About the RoleAs the Senior Product Manager for Sportsbook, you’ll play a pivotal role in shaping and leading our sports product strategies.
This role is not just about enhancing our existing offerings; it's about envisioning new experiences that excite our users and drive engagement.
You’ll collaborate with cross-functional teams to create and optimize sports betting products that set us apart in the industry.
Your insight and leadership will be crucial in ensuring that we meet the evolving needs of our customers while adhering to industry standards and regulations.
- Lead the product vision, strategy, and roadmap for sports-related offerings.
- Analyze market trends and customer feedback to drive product decisions and prioritization.
- Collaborate with engineering, design, and marketing teams to deliver high-quality sports betting products that enhance user experience.
- Monitor key performance metrics, using data to inform product improvements and innovation.
- Engage with stakeholders and customers to gather insights and ensure alignment on the product vision.
- Foster a culture of experimentation and continuous improvement within the product team.
RequirementsWhat You Need for This Role
- 5+ years of experience in product management in the sports betting or gaming industry.
- Strong understanding of sports betting products, market dynamics, and customer behavior.
- Proven ability to analyze data and make data-driven decisions that positively impact product performance.
- Excellent communication skills, with the ability to convey complex concepts effectively to diverse audiences.
- Experience working with cross-functional teams in a fast-paced environment.
- Passion for sports and a deep understanding of the African sports landscape is a plus.
At KingMakers, our values aren’t posters on the wall - they’re how we work and win together:
- Customer First - Build with and for our players. Always deliver real value.
- Raise the Bar - Take ownership. Push for better, every time.
- Operate with Candor - Be open, clear, and constructive.
- We Build Together - Collaborate, share responsibility, succeed as one team.
- No Hesitation, Never Reckless - Move boldly, responsibly, and with intent.
- Speed & Iteration - Act fast, learn fast, improve fast.
Benefits
- Health Support: Employer contribution toward your monthly medical aid, helping you invest in your health and wellbeing.
- Comprehensive Insurance: Group risk cover providing additional protection and peace of mind for you and your loved ones.
- Future Planning: Employer contributions to a provident fund to support your long-term financial security and retirement planning.
- Performance Bonus: discretionary rewards that celebrate your impact*.
- Convenience at Work: free reserved parking at the office.
- Hybrid Work: a flexible arrangement with 2 days in the office and 3 days remote each week.
- Work with global teams across Nigeria, Spain, Malta & the UK.
*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.
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What We Do
KingMakers is the leading sports and digital entertainment platform company across the African continent. We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individuals. Opportunity for our communities. Our proprietary technology, delivered through our agency and online platforms, brings sports fans and their communities closer to the games they love. We do this by building products and content experiences that delight our customers daily, that empower our partners and sustain their communities. That’s why at the heart of KingMakers is a passion to empower individuals and to give back to the community. We do this by allowing agents in our network to grow their own business and in so doing enrich the communities in which we operate. Our goal is always to put the customer first : by combining technology, customer insight and talent we strive to give African sports fans a superior, more rewarding and engaging experience, online, offline 24/7. Our Values: • Customer Focus • Passion & Dedication • Openness, Honesty & Directness • Innovation & Big Thinking • Ownership & Accountability • Speed & Focus • Low Ego • Fun
