Senior Product Manager - Customer & Retailer Digital Experience - (F/M) (Permanent Position)
Unibail-Rodamco-Westfield develops and operates a portfolio of mixed-use, sustainable and premium real-estate assets in the most dynamic cities across Europe and the United States.
Reinvent Being Together: Driven by our purpose, we are committed to accelerating urban regeneration and helping rethink how we live together in cities, by creating and operating sustainable and unique places that reinvent togetherness. At the heart of our destinations, we imagine differentiated and inspiring experiences that create new opportunities for exchange and connection between our visitors and brands.
A sustainable approach: Sustainability is at the heart of our business. As a leader in our sector, we are determined to continue actively contributing to the environmental transition of cities towards carbon neutrality.
Together at URW: The Group’s 2,700 employees work together to imagine and operate sustainable destinations, where users are at the heart of the experience and which act as catalysts for the vitality of the territories in which they are located.
What we offer
Within the Digital & Data Department, we are looking for a Senior Product Manager to embody the Group Product Strategy and drive the evolution of our B2C, B2B, and B2B2C digital journeys.
In an international, multi-region environment undergoing significant transformation, you will be responsible for turning complex business challenges into simple, consistent, and measurable digital experiences for our visitors, retailers, and local teams.
You will play a key role in identifying product opportunities, aligning stakeholders, prioritizing value and measuring the business impact of our initiatives.
This role is designed for a senior profile able to combine strategic vision, business acumen, user orientation and data culture to turn product ambition into concrete results at an international scale.
The Senior Product Manager exists to ensure that URW’s digital products create measurable business value while remaining scalable across multiple regions.
The role is responsible for transforming complex business opportunities into user-centric, data-driven products, aligning five autonomous regions around a shared product strategy and ensuring that local needs influence global priorities.
🚩 What will your day-to-day look like?
1. Product craft
- Act as the key entry point for stakeholders on B2C and/or B2B consumer journeys.
- Convert local and corporate needs into structured product inputs: opportunity statements, target users, success metrics, constraints and acceptance criteria.
- Ensure alignment with corporate standards: UX patterns, taxonomy, analytics/tracking, privacy/compliance and technical feasibility.
- Manage the request lifecycle end to end: discovery, sizing, prioritization, delivery readiness, go-to-market material and post-launch measurement.
- Regularly communicate the roadmap and product progress to cross-functional internal stakeholders.
- Work closely with Regional Marketing Leads and our Shopping Centre teams in France, Europe and the US.
- Contribute to the product’s functional architecture.
- Support the creation of a core model while aligning stakeholders across five international regions.
2. Business & commercial acumen
- Build lightweight business cases and business plans, including opportunity sizing, assumptions, scenario thinking, ROI logic and executive narratives.
- Understand how digital levers connect to commercial value, such as conversion intent, partner value and operational efficiency.
3. Global / multinational organisation experience
- Operate effectively in large, structured, multinational digital organisations, balancing governance, standardisation versus localisation, cross-country alignment and matrix stakeholder management.
4. Technical literacy, strong dimension with no coding required
- Understand modern digital architectures and patterns: CMS/content models, APIs/integrations, analytics/tracking pipelines, experimentation basics, performance and non-functional requirements including security, legal, scalability and privacy.
- Collaborate effectively with tech architect : ask the right questions, anticipate integration impacts, identify edge cases and translate needs into implementable requirements.
- Be comfortable producing and reading journey flows, system context maps, dependency maps and tracking plans.
5. Product delivery and maintenance
- Facilitate the prioritisation of product features and requirements by balancing business needs and technical readiness with other product leads.
- Form a complementary partnership with the dedicated Product Owner to deliver the product roadmap. You own the “why” and the “what” of the product, working closely with the Product Owner, who drives the backlog, operational coordination and delivery with tech & design teams.
- Build and monitor the go-to-market plan to ensure adoption of our initiatives and business traction from launch.
6. Data, measurement & optimisation
- Define measurement plans, including KPIs, funnels and event taxonomy, ensure tracking readiness before launch, interpret performance and convert insights into prioritised improvements.
🚩 What are our main challenges?
- Drive a data-led strategy.
- Actively contribute to a culture of continuous improvement within the teams.
- Contribute to a large-scale project.
- Take part in the transformation of the business model of a CAC 40 company.
- Align stakeholders across five autonomous regions.
🚩 Why join us?
- Contribute to transforming the digital experience of millions of visitors and retail partners across Europe and the US.
- Be at the centre of the excellence of a CAC 40 group with a human scale.
- Work alongside passionate and inspiring people.
- Join an international company.
- Enjoy a friendly working atmosphere.
🚩 How to succeed in this role ?
We are looking for a senior profile able to embody a clear product strategy, structure an impact-oriented roadmap, align international stakeholders and transform complex business challenges into simple, useful and measurable digital experiences.
- Excellent interpersonal skills.
- Curiosity and resourcefulness.
- Ability to challenge constructively and turn “requests” into validated problems.
- Pragmatic, ownership-driven and resilient, with comfort in ambiguity and trade-offs.
- Strong facilitation skills for workshops, governance cadences and decision preparation.
- Ability to influence without authority in a matrix organisation, with strong stakeholder management.
- Ability to drive a strategy while remaining hands-on.
- Strong user-experience mindset.
🚩 You are the right person for this role if
Must-have
- Master’s degree or equivalent, with training in agile methodologies.
- Minimum 7 years’ experience.
- Experience across web and app products.
- Fluent English is essential.
- Experience leading product work in a multi-country or multi-stakeholder environment.
- Ability to build a product strategy and translate it into a prioritised roadmap.
- Ability to arbitrate between business value, user experience and technical feasibility.
- Experience in go-to-market and product adoption.
- Strong command of analytics, experimentation, discovery, KPI frameworks and solid experience with CMS solutions.
- Ability to operate in a complex, decentralised, international & corporate environment.
Nice-to-have
- Experience in retail, hospitality, mobility, real estate or omnichannel environments.
- Practice in experimentation, A/B testing, CRO or product analytics.
- Experience working with design, data and engineering teams.
🚩 What success looks like after 6 to 12 months
- Regional teams demonstrate a strong understanding of the Group Product Strategy and can effectively translate it into local initiatives and measurable business outcomes.
- Strong alignment exists between local business objectives, Group priorities and product investment decisions, enabling faster and more predictable execution.
- Quantifiable improvement is visible on agreed product KPIs.
- Product decisions are increasingly driven by customer or retailer insights and analytics.
- Roadmap predictability has improved.
- Decision-making across stakeholders is faster.
♦️ What to expect from the recruitment process ?
Our goal is to offer a fast and diverse process, giving candidates a 360-degree view of the Group so they can move forward with clarity. We aim to provide a transparent, constructive and supportive recruitment experience, whatever the outcome.
First interview with Eva, the recruiter.
Intermediate step: a case study to prepare between two interviews, designed to illustrate your approach and analytical capabilities.
Second interview with Gregory, your future manager.
Third step: discussion with a member of a cross-functional team to help you better understand our working environment and collaboration model.
Final step: accept the opportunity and join the adventure.
📌 Our Benefits
Compensation: Attractive fixed salary paid over 13 months + annual performance-based bonus + profit-sharing and incentive schemes.
Transportation: Betterway mobility program, allowing you to choose the option that best suits you (100% reimbursement of your Navigo pass or €700 if you opt for electric mobility), plus access to green mobility solutions, including an electric bike fleet.
Health: Comprehensive health insurance with enhanced coverage (additional coverage included for just €1) and disability/life insurance.
Meals: Meal voucher card and/or access to the company restaurant (serving 100% fresh, seasonal products).
Time Off: 30 days of annual leave.
Community & Well-being:
- In-house café with a dedicated barista preparing personalized hot beverages.
- Fresh and healthy breakfast available every day, with a brunch-style breakfast every Friday morning.
- Bean-to-cup coffee machines, tea, and still, sparkling, and hot water available throughout the day.
- Monthly afterwork events.
Sports: Free access to the gym, with coaching sessions available every lunchtime for €90/year, as well as premium showers and changing facilities comparable to those of a five-star hotel.
Additional Perks: Dry-cleaning service and parcel collection service.
Ways of Working: Depending on business needs, with a minimum onsite presence of three days per week.
Learning & Development: Access to training and development opportunities through the URW Academy.
Social & Environmental Responsibility:
- Strong commitment to reducing waste.
- Community Days: One dedicated day per year for all employees to participate in one of four high-impact social and/or environmental initiatives.
Works Council (CSE): Active employee representatives and a dedicated benefits platform.
Parental Support: A comprehensive parental support policy, including:
- Partnership with Babilou for childcare places and parental coaching.
- Option to return on a four-day workweek while receiving 100% pay during the first month after returning from parental leave.
- Salary continuation during maternity leave.
- A paid day off for a child’s first day back at school.
- Between 6 and 12 days of paid leave to care for sick children.
📍Localisation
Position based at 7 Place du Chancelier Adenauer, Paris 16th arrondissement, near Porte Dauphine or Victor Hugo.
Possible travel to Group countries or Westfield shopping centres if required.
What matters to us
At URW, we are looking for passionate and committed individuals who bring positive energy to those around them and are eager to grow within a leading international group.
We offer our employees a collaborative and innovative culture focused on success and designed to create unique career development opportunities. We strive for excellence and encourage autonomy, innovation, and collective intelligence across our teams.
If you are looking for intellectually stimulating and empowering responsibilities, where teamwork and daily challenges are at the heart of what you do, we encourage you to apply.
Unibail-Rodamco-Westfield is committed to equal opportunities and values diversity in backgrounds, experiences, and skills. We believe diversity is a key driver of our success and are dedicated to creating an environment that respects, values, celebrates, and leverages individual differences. As a signatory of the Diversity Charter, Unibail-Rodamco-Westfield evaluates every application fairly and without discrimination based on disability, age, gender, ethnic origin, religion, sexual orientation, or any other characteristic protected by law.
Skills Required
- Master's degree or equivalent
- Training in agile methodologies
- Minimum 7 years of experience
- Experience across web and app products
- Fluent English
- Experience leading product work in a multi-country or multi-stakeholder environment
- Ability to build product strategy and translate it into a prioritized roadmap
- Ability to balance business value, user experience, and technical feasibility
- Experience with go-to-market and product adoption
- Strong command of analytics, experimentation, discovery, and KPI frameworks
- Solid experience with CMS solutions
- Ability to operate in a complex, decentralized, international, and corporate environment
- Experience in retail, hospitality, mobility, real estate, or omnichannel environments
- Experience with experimentation, A/B testing, CRO, or product analytics
- Experience working with design, data, and engineering teams
What We Do
Creating sustainable places that Reinvent Being Together. Unibail-Rodamco-Westfield is a creator and operator of unique sustainable places where people and communities connect through extraordinary, meaningful shared experiences. Working across the most dynamic markets in Europe and the US, Unibail-Rodamco-Westfield is committed to the vital role we can play in the regeneration of cities, accelerating their environmental transition to a net-zero future, and in the transformation of retail. Our destinations attract over 900 million visitors a year and, leveraging the global strength of our Westfield brand, offer a dynamic physical and digital platform for retailers and brands to reach consumers. For more about how we are creating sustainable places that Reinvent Being Together, visit our corporate website www.urw.com At Unibail-Rodamco-Westfield, we create more, achieve more and date more, together. We we welcome the passionate, the strong-willed, the enthusiasts, the fresh thinkers. Here, ambition meets expectation and excitement meets commitment. We are already 2,600 talented professionals passionate about the impact we are making, and the value being delivered. URW is an equal opportunity employer committed to inclusion and diversity. Want to join us, discover how's life at URW www.urw.com/en/join-us Follow us on Instagram @urw_group
