Senior Product Manager, Advertiser Self-Service

Posted 2 Days Ago
Denver, CO, USA
Hybrid
128K-153K Annually
Senior level
AdTech • Big Data • Marketing Tech • Analytics • Big Data Analytics • Consumer Packaged Goods (CPG)
Make Every Purchase Rewarding
The Role
Lead the vision, strategy, and roadmap for Ibotta’s advertiser self-service campaign platform. Identify B2B advertiser needs, define OKRs, prioritize initiatives, and guide cross-functional Engineering, Design, Analytics, Research, and Architecture teams from discovery through launch. Build intuitive, AI-centered product experiences, collaborate with clients and internal stakeholders, manage scope and timelines, and measure outcomes.
Summary Generated by Built In

Ibotta is seeking a Senior Product Manager to join our Advertiser Experience team and help us Make Every Purchase Rewarding. As a Senior Product Manager, you will be responsible for our product vision, strategy, and building of the self-service experience that Brand Advertisers use to manage their campaigns on the Ibotta Performance Network (IPN). You will define Objectives & Key Results (OKRs) and identify the advertiser user problems which need to be solved in order to achieve them. You will craft an iterative roadmap of product initiatives and lead cross-functional squads of Engineering, Design, Analytics, Research, and Architecture team members in the execution of those initiatives. You will collaborate with functions across Ibotta, and with clients, to communicate your strategy, launch solutions, and continuously measure success along the way.

 

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

 

What you will be doing:

 
  • Empathize with your brand advertiser customers to understand their environments, needs, goals, motivations, and pain points throughout various phases of the customer journey

  • Working with UX and Engineering to build a highly intuitive experience that Brand Advertisers can use to design, build, and optimize IPN campaigns against their business objectives

  • Put AI at the center of your product – both the product experience that you create and the development process by which you create it

  • Prioritize a roadmap of product initiatives which articulates the team’s path to success in achieving OKRs, while creating value for employees, clients, and Ibotta

  • Champion optimal product development processes that focus on the problem and that leverage the power of iteration and learning, while enabling high-quality, timely execution in a fast-paced, iterative, and fluid environment. You are a builder, not a facilitator

  • Build strong relationships with stakeholders and leaders across Ibotta to manage expectations on scope and timelines

  • Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

 

What we are looking for:

 
  • 5+ years of product management experience, including a track record of taking products from an ambiguous problem space through launch with a cross-functional team

  • BA/BS in computer science, engineering, or a related technical field required

  • You build things yourself. You use AI tools such as Claude Code, Cursor, v0, or Lovable to make working prototypes, and you use AI every day for research, analysis, and writing

  • B2B product experience, where your customers are businesses, and you work with them directly. You have run discovery with partners, presented roadmaps to them, and handled hard conversations about scope and timing. You understand how to launch products in coordination with Product Marketing teams

  • You can define a problem space no one has mapped yet, make sound calls without complete data, and say no to good ideas that don't fit the strategy. You understand the economics of deals where several parties share revenue

  • Enough technical depth to work through APIs, data integrations, and system design with engineers and architects

  • Clear communication in writing, in visuals, and in person, with internal teams and with senior external partners

About Ibotta (“I bought a...”)

 

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

 

Additional Details:

 
  • This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks and occasional meals.

  • Base compensation range: $128,000 - $153,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.

  • Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

  • Applicants must be currently authorized to work in the United States on a full-time basis.

  • Applicants are accepted until the position is filled.

  • For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

 

Recruiting Agency Notice

 

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

Skills Required

  • 5+ years of product management experience, including taking products from ambiguous problem spaces through launch with cross-functional teams
  • Bachelor’s degree in computer science, engineering, or a related technical field
  • Experience building working prototypes with AI tools such as Claude Code, Cursor, v0, or Lovable
  • Daily use of AI for research, analysis, and writing
  • B2B product experience working directly with business customers
  • Experience conducting customer discovery, presenting roadmaps, and managing scope and timing discussions with partners
  • Understanding of product launches coordinated with Product Marketing teams
  • Ability to define ambiguous problem spaces, make decisions with incomplete data, and prioritize against strategy
  • Understanding of multi-party revenue-sharing economics
  • Technical depth with APIs, data integrations, and system design
  • Clear written, visual, and verbal communication with internal teams and senior external partners
  • Ability to work hybrid three days per week in Denver, Colorado
  • Current authorization to work full-time in the United States

What the Team is Saying

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Ibotta Compensation & Benefits Highlights

  • Healthcare Strength — Medical, dental, and vision coverage are prominently offered, with some plan options fully funded by the company. Health coverage is consistently characterized as a strong component of the package.
  • Retirement Support — A company 401(k) match is a standard feature, and job postings also reference an Employee Stock Purchase Program. These elements underscore structured support for long‑term savings.
  • Leave & Time Off Breadth — Flexible time off/PTO is highlighted and described favorably. Paid parental leave and fertility benefits expand the overall leave and family-support offering.

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The Company
HQ: Denver, CO
830 Employees
Year Founded: 2012

What We Do

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Why Work With Us

We help people in a very tangible way – we pay them. The more we give back, the more we earn. We don’t have to choose between doing good and doing well. Our company goals keep us on track as we build a highly profitable business that maximizes a positive impact on the world around us.

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Ibotta Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQDenver, CO
Currently hybrid - our headquarters are located in central Downtown Denver - convenient access to public transportation and Denver's best restaurants!

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